Key Responsibilities and Accountabilities
To maximise sponsorship sales by creating new relationships & opportunities across the IMG Events portfolio including Hampton Court Palace Festival, Taste of London, The Big Feastival, Hyde Park Winter Wonderland and Glide Ice Rink.
Consistently identify target brands and generate face-to-face / virtual meetings to establish new client relationships.
Create and deliver sponsorship presentations using existing templates.
Perform contractual negotiations with clients through to signature.
Support and work closely with Senior Management and Event Directors to ensure commercial partnerships are in keeping with the event content.
Maximise all potential revenue to achieve/exceed event targets.
Work with sponsorship account managers to ensure successful delivery of contract and work towards renewal.
Work collaboratively with the wider IMG sales team to help teach and support.
Ensure that all pipeline and deals are reported and up to date on the CRM system.
Maintain a good knowledge of competitor events and relevant sponsorships.
Weekly / Monthly forecasting and reporting to senior divisional management within Strategic Partnerships.
Management of internal stakeholders across marketing, events, operations, sales and account management.
Unusual Challenges or Circumstances e.g. shift(s)/ unsocial hours/ travel etc
Two or Three weekends where you may be required to travel to events in line with the IMG Events portfolio.
Outside of event travel there will be a requirement to travel for meetings as part of the role.
Key Results Areas
Commercial leadership and delivery of sponsorship revenue across portfolio.
Ensuring annual sponsorship targets are reached/exceeded for the divisions in question.
Delivery of new sponsors to the portfolio.
Management and retention of existing sponsors.
Identify and exhaust alternative revenue streams.
Build new brand relationships each year
Knowledge and Experience
Minimum 7 years’ experience in sales / events / sponsorship.
A good knowledge and understanding of brands and how they buy sponsorship.
A good knowledge and understanding of the start to end sales process.
A black book of current up to date brand relationships and knowledge of trends.
Experience of face to face meetings, presentation creation and proposal writing.
Knowledge of lifestyle, sports, arts and entertainment brand landscape.
A proven track record delivering high value sponsorship deals and generating commercial revenue experience is required.
A strong proven leadership abilities both commercial and soft skills are required.
An understanding of digital media and how it can be commercialised.
Experience working across multiple properties.
Skills & Abilities (Personal and Professional)
Ability to network and maintain relationships with internal and external stakeholders
Confident individual with ability to have a positive impact on culture of the division.
Team player with ability to understand all elements