Shikenso®, a leading analytics provider in the sports, esports, and entertainment industries, has officially unveiled its new brand identity. This strategic rebrand marks a significant milestone in the company’s evolution, highlighting a sharpened focus, expanded vision, and a strengthened commitment to empowering organizations with actionable data intelligence.
Since its inception, Shikenso has grown from a data analytics startup into a trusted intelligence partner for global teams and clubs, rights holders, agencies, and brands. The rebrand reflects this transformation, from tracking data to driving strategic decisions with clarity, precision, and impact.
“Our old identity helped us get started. But we’ve outgrown it,” said Karsten Schonauer, Creative Director at Shikenso. “This rebrand reflects who we are now: clear in our purpose, confident in our offering, and sharper than ever in the insights we deliver.”
The refreshed brand introduces a more refined visual identity and messaging framework that aligns with Shikenso’s current role in the market. The new look and feel represent a forward-thinking, data- driven company prepared to lead the next chapter of sponsorship analytics.
While the brand identity has changed, Shikenso’s mission remains the same: to cut through complexity and empower organizations with data that drives action. With advancements in AI and machine learning, Shikenso continues to evolve its tools to help measure performance, predict trends, and stay ahead in an increasingly competitive landscape.
“This isn’t just a cosmetic update,” said Tarik Amhamdi, Co-CEO & Co-Founder at Shikenso. “It’s a strategic step that aligns our brand with the clarity and intelligence we bring to our clients every day.”
As the digital space becomes increasingly saturated, Shikenso’s bold new identity sets the stage for global scalability, clearer communication, and a renewed commitment to delivering high-impact analytics.
Welcome to the new Shikenso. Same drive, clearer vision.
-ENDS-
About Shikenso
Shikenso® is an AI-powered analytics company redefining how sponsorship success is measured. By turning exposure into measurable impact, Shikenso equips brands, rights holders, clubs, and agencies with real-time, transparent insights across all media. From social and streaming to broadcast and beyond, our platform cuts through assumptions and delivers clear, data-backed value, so partners can see what works, act with confidence, and maximize performance.
Because ROI is a numbers game. So play it to win. For more information visit www.shikenso.com.
Press contact
Benedikt Becker VP Marketing
+6588855903 (WhatsApp)
