SPORTBIZ EUROPE, one of the most relevant sports business congresses in the world, returns to Barcelona with its fifth European edition to be held at the former Estrella Damm factory from October 8-11 2024. After four editions in the city, the event has established itself as a meeting point for the sports ecosystem at local, national, regional, and international levels.
Distinctive for its quality networking in a relaxed and inspiring setting, SPORTBIZ EUROPE spans four days in Barcelona, dedicated to exploring industry trends, innovation, transformation, and forecasting the market’s evolution.
- ESA members can access a 20% discount to SPORTBIZ EUROPE 2024, on top of the early-bird discounts. Please check your 5 September or 24 September member bulletins for a code.
ESA Chair Sophie Morris will moderate a panel session on 9 October entitled Stay Ahead in the Dynamic Sponsorship Landscape, joined by Fabien Moles (Legal Manager Paris 2024 Olympic and Paralympic Games at Danone), Sabrina Ratih (Chief Operating Officer at G2 Esports) and Gianluca Pizzamiglio (Marketing Manager at Udinese Calcio).
With two weeks to go, the event has also confirmed the presence of speakers such as Lucas Bugter (4-3-3), Pedro Caffa (FIFA), Esteban González (FIBA) and Esteve Rodríguez (Sevilla), completing a program that already featured speakers from organisations like Google, NBA, Bundesliga and AFA.
Over the course of four days, the event will be packed with exciting conferences where the main industry trends will be unveiled, and how these mentioned entities are applying innovation and technology to their respective business strategies.
The first day will serve as a networking opportunity with the traditional welcome cocktail on the spectacular terrace of the Hotel Pulitzer. It will be the prelude to the conference days.
On Wednesday 9 October, the event will kick off with the roundtable “Shaping the future of sports: insights from industry experts on the path forward”, where Euroleague Basketball, Atos, APEX and Fanatics will provide key insights into the future of the industry. Later, entities like FIFA, FIBA, and One Football will reveal the fundamental aspects of their respective digital strategies.
That same day, Sharon Fuller, Director of Content and Social Media for the NBA in Europe and the Middle East, will highlight the importance of content in creating a bond with fans, and Dan Ginger, Brand Director of Newcastle, will discuss the revolution the club is undergoing to relaunch its brand.
On the third day, the football industry will take centre stage as delegates discover the Bundesliga’s strategy for connecting with younger audiences, Google will present the importance of cybersecurity for the future of sports, and finally, four football clubs (Sevilla, Juventus, Celta and Sporting de Lisboa) will share innovative ideas and strategies to adapt to the future of sports.
The congress will conclude with a final day featuring a visit to FC Barcelona’s interactive museum, the facilities of The Venue at the Olympic Ring of Montjuic, and finally, to Plaza del Mar, where the fan zone for the America’s Cup is set up.
The agenda will focus on six topics that are shaping the pulse of the industry today: Fan Experience, Inspiring Brands, Content & Platforms, Esports & Gaming, Artificial Intelligence (AI) applied to sport, Innovation & Sportech.
SPORTBIZ EUROPE has a strong multi-sport imprint and focuses on Marketing, Audiences, Fan Engagement, Innovation, and Sponsorship. The congress aims to convey through industry-leading figures the best practices and trends for those working in marketing, content, and those connecting fans, brands, and sports properties.
The Congress, organized by Good Morning Sports, is supported by Johan Cruyff Institute as a Learning Partner, Diario SPORT as Global Media Partner, Estrella Damm as the Official Beer, BusForFun as Mobility Partner, The Venue Barcelona as Strategic Partner and Consejo Superior de Deportes, Barcelona Sports Hub, European Sponsorship Association, Cambra de Barcelona, Barcelona Capital Náutica, AFYDAD, Sociedad Española de Economía del Deporte (SEED) and Asociación del Deporte Español, among others, as Institutional Support. Antigua Fábrica Estrella Damm will be the mail venue for panels & conferences of the event.
Tickets available: https://sportbizeurope2024.eventbrite.es/
Congress website: http://sport-biz.com/en/evento/SPORTBIZEUROPE
Info: info@gmorningsports.com
Organizer: Good Morning Sports http://www.gmorningsports.com/
