SPORTO has announced the launch of SPORTO 2020 Digital Talks, a series of virtual events with sports marketing and sponsorship leaders.
Ricardo Fort, one of the world’s leading experts and opinion leaders in the field of sponsorship, who oversees company’s global portfolio of partnerships and events, including the ones with FIFA, UEFA, the International Olympic Committee, the Special Olympics, the McLaren F1 team, movie studios, record labels, the gaming industry and others, will focus on Coca-Cola’s Olympic sponsorship and the postponed Tokyo 2020 Olympic Games.
We will also hear first-hand more about the current challenges and best practices from company’s work with different rights holders around the world and comment on the post-pandemic sponsorship landscape from a broader perspective.