Specialist sports travel operator Sportsbreaks.com will be the presenting partner of the sprints jersey at the upcoming AJ Bell Tour of Britain.
Riders will contest 24 intermediate Sportsbreaks.com Sprints across the eight stages of the race, which gets underway in Aberdeen on Sunday 4 September.
Sportsbreaks.com, who have been the Official Hospitality Partner of the AJ Bell Tour of Britain since 2021, offer unrivalled sports travel experiences to the world’s most exciting sporting events ranging from domestic and international football match breaks to trips to various Formula 1 races around the world.
Amanda Brandariz, Head of Sportsbreaks.com, said: “As the start of the AJ Bell Tour of Britain edges ever closer, Sportsbreaks.com are thrilled to be announced as presenting partner of the sprints jersey.
“This year’s Tour promises to be an open and unpredictable race so we can’t wait to watch on from the our exclusive hospitality position at every start and finish. Hospitality packages remain available so we look forward to seeing a great turnout from cycling fans in a couple of weeks’ time.”
Race-day hospitality packages offering guaranteed prime views of starts and finishes at all stages are still available via sportsbreaks.com/Cycling
Unforgettable experiences, including guest car places and the opportunity to ride sections of the route with race ambassador and Tour de France stage winner Dan Martin, are now available at destinationsportexperiences.com/Cycling/Hospitality
Miles Rose, Commercial Director for AJ Bell Tour of Britain organisers SweetSpot, said: “We are delighted to have Sportsbreaks.com partnering with the sprints jersey in this year’s race, which will put their brand not just in front of hundreds of thousands of fans at the roadside, but millions more watching at home on television.
“Sportsbreaks have a brilliant mix of sporting experiences for fans including NFL, F1, Premier League, Rugby and Cycling”
The 2022 race starts in Aberdeen city centre and finishes eight days later on the Isle of Wight. Along the way riders will tackle stages in the Scottish Borders, North East England, North Yorkshire, Nottinghamshire, Gloucestershire and Dorset.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage and nightly highlights show, allowing fans in the UK to watch wherever they are. The race will also be shown in over 150 countries worldwide, thanks to the event’s partnerships with Eurosport and the Global Cycling Network.
About the Tour of Britain
Stage one Sunday 4 September Aberdeen to Glenshee Ski Centre
Stage two Monday 5 September Hawick to Duns
Stage three Tuesday 6 September Durham to Sunderland
Stage four Wednesday 7 September Redcar to Duncombe Park, Helmsley
Stage five Thursday 8 September West Bridgford to Mansfield
Stage six Friday 9 September Tewkesbury to Gloucester
Stage seven Saturday 10 September West Bay to Ferndown
Stage eight Sunday 11 September Ryde to The Needles
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
For further media information, please contact: