ENGINE’s restructure sees Synergy rebrand as ENGINE Sport
Sports and entertainment marketing agency Synergy, part of ENGINE, will rebrand to ENGINE Sport, effective immediately.
Synergy is one of the UK’s most respected and enduring names in the sports industry. A proven pioneer in evolving the sport marketing landscape in its 35-year history, the organisation has championed innovation and change across sport for some of the world’s most iconic brands. And its impact is set to amplify as it looks ahead to a new chapter.
The rebrand follows ENGINE’s restructure at the beginning of the year to one integrated brand, offering clients bespoke combinations of ENGINE curated teams and capabilities built around specific client needs, whilst recognising and supporting the need for a specialist sports marketing expertise and capability within the business. Underpinning this is ENGINE Sport’s mission to help progressive brands connect with culture through sport to meet their business ambitions.
Lisa Parfitt, Managing Director of ENGINE Sport, says:
The work we do is as diverse, dynamic and disruptive as our client portfolio and we are proud to say that our clients are amongst the smartest, most progressive brands in the world. We can now unlock the full spectrum of ENGINE capabilities for our clients with great agility, a curated approach, and immediate impact.
Whilst the nature of our work is ever-changing, our belief in sport as the most powerful cultural connector remains constant: this is the same belief that has driven the agency from its launch 35 years ago to its industry-leading position today”.
Lisa Parfitt will oversee ENGINE Sport, alongside Tom Gladstone, Head of Strategy and Josh Robinson, Creative Director, in daily collaboration with other ENGINE specialists, including Chief Content Officer, Dave Roberts and Head of New Business, Laura Brown. Matthew Fletcher-Jones, newly appointed Director of Communications of ENGINE Sport, will join the organisation next month from W Communications where he is currently Brand Director.
Jim Moffatt, European CEO of ENGINE adds:
ENGINE Sport represents the combination of years of sports industry expertise, know-how and passion along with the full stack of ENGINE capabilities. The new proposition brings data, content production, performance marketing and consulting to the party and gives ENGINE Sport what we hope will be an unfair competitive advantage in what is a fast moving and hard-fought industry. Game on.”
ENGINE Sport’s clients include Bose, BP, Mitsubishi Motors, Just Eat and Under Armour.
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About ENGINE
ENGINE exists to future-proof organisations. Driven by ideas. Fuelled by data. Powered by technology. We are a single business with a single vision to help our clients outperform in the present and win in the future. Our unique model allows us to curate specialist teams around clients’ needs. With skill sets ranging from business transformation to data insights, brand consultancy to experience design, performance marketing to reputation management, PR to creative communications, no other company is better placed to help your business compete today and thrive tomorrow.
Following ENGINE’S restructure, the company is made up of three pillars: transformation, which includes insight, data, consultancy and business innovation; creative and experience design; and communications.
ENGINE Sport is part of the creative and experience design pillar of the business, led by Chief Executive Matt Edwards, former Chief Executive of WCRS.
Find out more at:Twitter @enginesport | LinkedIn: ENGINE Sport