Sponsorship for the FIFA World Cup is a fundamental part of what makes the iconic sporting competition possible. But it’s perhaps never been as important for governing body FIFA itself as it is in 2018.
FIFA post big losses most years – £275m in 2016, and £140m in 2017. However, these vast sums are offset by World Cup-year revenues, healthily boosted in no small part by tournament sponsors.
Coupled with FIFA’s seven long-term partners, it means there are 12 notable key sponsors altogether in 2018 – which, fittingly, is the perfect amount for a starting XI and manager.
This got us thinking: which companies could we put where and why into a starting line-up of sponsors? We put together our very own Slingshot Sponsorship World Cup XI in a 4-4-2 formation… READ MORE