NOW has signed an exclusive team naming rights agreement with the first of its kind gaming series, the Celebrity Esports Superstar League.
With a mission to bring Esports to a mainstream audience, Celebrity Esports will see celebrity teams compete against each other across a collection of the world’s most famous video game titles at the Red Bull Gaming Sphere in London.
The NOW Ninjas will kick off episode 1 with the celebrity duo of Jimmy Carr and Joel Dommett along with fan competition winner, Conor Lydon, who has the challenging yet enviable task of captaining the two comedy juggernauts. The NOW Ninjas will join CES Gorillas, Primark Legends, Beast Mode On, The Falcons and Grenade Squadron to complete the line-up of the teams who will battle it out across the 7 fun-filled episodes with young ambassadors from NOW’s charity partner The Mix captaining the team for future episodes. The first commencing on 28th May, which can be viewed on www.celebrityesports.co.uk and the Celebrity Esports YouTube channel.
The Celebrity Esports Superstar League provides a unique opportunity for NOW to promote their range of brilliant entertainment to the gaming community expanding the audience they entertain.
Speaking of the significance of the partnership, Leo Skagerlind said: “Having sponsors like NOW on board is really important to Celebrity Esports. We are extremely confident that the show is going to be a huge success, but having brands like NOW backing us at such early stages and wanting to share in our success shows it’s not only us that can see how big the series is going to be.”
Jamie Schwartz, Director of Brand, Marketing and Merchandising at NOW, commented on the partnership: “NOW is a destination for those who love and live for brilliant entertainment. This Esports sponsorship provides a fantastic opportunity to expand the audience we provide quality entertainment for and engage with a growing gaming community.”
Agreement brokered by Slingshot Sponsorship.
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About NOW
NOW is the home of brilliant entertainment. We’re one of the UK’s leading streaming platforms with critically acclaimed shows, new and exclusive movies, unmissable sport and epic kids TV – all with no contract. Join in with an Entertainment, Cinema, Sports, Kids or hayu Membership to stream instantly across TV, mobile, desktop and over 60 other devices. Watch on the go and even offline with our app by downloading shows and movies.
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About Celebrity Esports
Celebrity Esports is the home of celebrity gaming. The focus is on entertainment, banter and past rivalry of celebrities, which provides the viewing public with an exciting, engaging insight of their favourite personalities in a setting like no other.
For more information, visit www.celebrityesports.co.uk
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