Sportcal Sponsorship has launched a new Sector Report which looks at the state of the airline industry.
After a turbulent decade for the sector, many airlines have now returned to the black with 2016 revenues of over $70bn. This in-turn has enabled airlines to make substantial profits, providing them with the ability to make investments to help the growth of their businesses. However, the threat of low cost airlines has changed the landscape, with traditional big players experiencing squeezed profit margins – meaning that these investments must now be considered business critical partnerships.
The new report also highlights how many rights holders are diversifying their portfolios to include category-specific partners and so brands in the airline sector are well-placed to capitalise and partner with properties that will help them to attract customers in new territories.
With over $800m spent on sponsorship deals between airlines and rights holders, Sportcal Sponsorship has looked at what impact these changes will have on the sports industry – traditionally an area of synergy for airlines.
The report provides a comprehensive analysis of the following:
- Who are the big players in the market and what impact does a brand’s location have on the types of properties that it will partner with?
- The impact that new challenger brands have had on the traditional dominance of the flag carriers
- Understanding the reasoning behind the preference for longer term partnerships
- Tracking and analysing the key trends within the sector as they relate to sports sponsorship
- What are the new properties that airlines are looking to partner with?
The Sportcal Sponsorship Report features in-depth analysis of the airline sector, coupled with research data directly from the Sportcal Sponsorship database.
The report features 25 brand profiles, responsible for over $22bn worth of revenue, including:
Aeroflot, AeroMexico, Air Asia, Air Canada, Air China, Air France KLM, Air New Zealand, American Airlines, All Nippon Airways (ANA), British Airways, Cathay Pacific, Delta, Emirates, Etihad, Japan Airlines, JetBlue, Lufthansa, Qantas, Qatar Airways, Singapore Airlines, South African Airways, Turkish Airlines, United, Virgin Atlantic, Virgin Australia.
To purchase this report in full, please contact Sportcal’s Client Services team.
You can also download the Executive Summary here for an insight into what you’ll find in the report.
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Contact us to purchase the report or for further information www.sportcal.com