In light of today’s exciting news that Birmingham will host UK’s first Dota 2 major on 25-27th May 2018, you may be interested in reading Synergy Account Director Greg Double’s blog on eSports.
Entitled ‘Over Lan and Sea: The eSports fans you already know’ Greg’s blog demonstrates that there has been no better time to push start on eSports: its success has come so quickly that the price for brands to engage has not yet been inflated by excess demand, while it’s already ‘mainstream’ and definitely here to stay.
The article is hosted on a microsite Synergy has created for their annual NOW NEW NEXT this year – featuring 8 other articles on all the big themes and trends in the sports & entertainment marketing industry.
–ENDS–