The European Sponsorship Association (ESA), the membership body that works to inspire better marketing across rights holders, brands and agencies, today announced that the highly respected content marketing expert Tom Fishburne is to be the keynote speaker at the upcoming ESA Summit 2015, taking place at 1 Wimpole St, London on Wednesday 18th November.
As a career marketer, and the founder of the content marketing company marketoonist, Tom Fishburne has helped companies such as Google, IBM and Dell reach their audiences with timely and often satirical marketing cartoons, while his work reaches over 100,000 business readers each week and has been featured by the likes of the Wall Street Journal, Forbes and the New York Times. As well as being a brilliant marketer Tom is also a frequent speaker on innovation, marketing and creativity, and the Huffington Post ranked his South-By-Southwest (SXSW) talk as the third best of the conference out of over 500.
Fishburne commented, “The ESA Summit 2015 is a fantastic opportunity to engage with a European audience around the provocative question of whether official is dead. I’m incredibly excited to take part and I look forward to delivering a vision of marketing and consumer engagement through the twin lenses of humour and cartoons.”
He continued, “Finding way to cut through the barriers that people put up, using humour to effectively convey a message that sticks, is one of the tenets of clever marketing. The sponsorship paradigms that establish the relationship between rights holder, brand and audience are entrenched in our marketing toolkit, but I want to inspire the audience to think and question them. And that’s what the whole summit is all about”
Karen Earl, the Chairman of the European Sponsorship Association, added “Having Tom agree to take part is a massive coup for this year’s Summit. Some of the ESA board members have been lucky enough to be present at previous keynotes he’s delivered and we are genuinely excited to be able to bring something different, fresh and exciting to this year’s event. His witty take on marketing, sponsorship and consumer engagement is the perfect accompaniment to this year’s theme of Is Official Dead?”
More information on Tom Fishburne and marketoonist can be found at: https://marketoonist.com
Early bird tickets are now available for the ESA Summit 2015, which takes place at London’s Royal College of Medicine (1 Wimpole Street), on Wednesday 18th November. They can be purchased at: https://esasummit15.eventbrite.co.uk
Speakers and other guests will be announced in due course over the coming weeks via the ESA website www.sponsorship.org, as well as through the ESA Twitter feed (@EuropSponsAssoc #ESASummit15) and the wider sponsorship and marketing media.
–ENDS–
For more information, and to arrange interviews with Tom, please contact:
Keef Sloan, ESA PR
keefsloan@sponsorship.org
T: +44 (0) 20 8390 3311
M: +44 (0) 7973 614302
www.sponsorship.org