Limelight Sports, the agency of the Active World, has just announced two major new appointments. Rick Jenner has been appointed Strategy and Insights Director and Ian Scoffield been appointed as Group Financial Officer. The appointments are another step in the development of the agency which last Autumn received an investment boost from DCT Ventures, the investment arm of leading media owner DC Thomson.
Rick Jenner will have a key role in guiding the strategy of the agency going forward. He spent 13 years working for some of the UK’s best-known companies including ITV, News UK and Virgin Media, with a focus on making these companies more customer centric. He will be leading the advancement of Limelight’s insight capability, putting audiences at the centre of the development of experiences that engage the audiences of leading brands through active experiences.
Ian Scoffield has 20 years’ experience in the media and marketing world. He qualified with BDO in their media team and was Financial Director at Interbrand before becoming European Financial Director for the FutureBrand Group. Most recently he was Group Chief Financial Officer at Karma Communications Group.
Limelight Sports CEO, Craig Dews commented, “We are delighted to have two high level experienced practitioners who have extensive understanding of the marketing sector joining the agency, and who will help take Limelight Sports to the next level. Both have very strong track records and it is testament to the growth and appeal of participation sport that they have committed themselves to Limelight. Our focus is now firmly on working with major brands and capitalising on the exciting opportunities, particularly through new digital applications, that are opening up and enabling us to create an Active World”.
For further information about Limelight Sports contact Jo McDiarmid: 020 7299 4188
About Limelight Sports
With over 25 years’ industry experience, Limelight Sports, global leading participation sport agency, has offices in London, Melbourne, and Dubai. The agency works with major, global brands such as Nike, J.P.Morgan and ESPN Digital, using its extensive knowledge of the positive impact of participation sport to engage their target audiences through active experiences and campaigns. It has created and delivered some of the most high profile live events including the Sainsbury’s Sport Relief Mile, Sky Ride and J.P.Morgan Corporate Challenge London and Sydney. Limelight Sports also organises Swimathon, the world’s biggest fundraising swimming challenge. Additionally, the agency owns properties such as Race the World, the first fully supported round the world cycling race for amateurs and London Duathlon, the world’s largest duathlon.