The Future Leaders Board (FLB) was created in 2015 to ensure that the organisation reflects the views and ambitions of a younger cohort of sponsorship professionals. In its first full year the team’s focus was around ESA’s communications output, supporting on some key events and exploring the potential for more active engagement with the higher education sector. As we move in to the second full year of the FLB the Board we will have a maximum of 10 members with an annual opportunity, at the AGM, for new members to join. This year we welcomed new members Bethany Corrigan, Tabitha Fox and Florian Kogler.
Recently embarking on a new role as Sponsorship Coordinator at the British Fashion Council, Katie currently works across the BFC’s roster of events from London Fashion Week to the British Fashion Awards, managing clients such as AMEX, Mercedes-Benz and GQ. Her previous role, at Slingshot Sponsorship, saw her managing clients as diverse as Red Bull, New Era and Red Stripe’s sponsorship of Outlook & Dimensions Festival, to launching an event with the Mayor of London.
Bethany is a Client Associate at Livewire Sponsorship Agency in Dublin, Ireland where she has worked for the past year. Livewire is part of Core Media, Ireland’s largest communications group.
Bethany works across all aspects of the business including strategy, research, measurement, media sponsorship and advertiser funded programming with both Irish and international brands and rights holders.
She holds a BA (Hons) in Psychology and an MSc in Marketing and has a keen interest in the area of sponsorship measurement.
Tabby is the Sponsorship Manager at Mongoose Sports & Entertainment and has worked in events and client services capacities, both client side and agency, for some of the biggest global brands.
She has managed events in house for brands like O2 and Red Bull including Goodwood Festival of Speed, England Rugby hospitality and Red Bull Cliff Diving.
Her agency years have been spent managing B2B clients such as BP Castrol and RAC as well as B2C brands including Superdry and Schuh.
Tabby can usually be found chilling out on her bodyboard waiting for the next big wave or competing to retain her GB bodyboarding title. She would definitely come to the office in her wetsuit if she could.
James has been Sponsorship and Strategy Manager at AEG for almost two years, having previously headed up Manchester United’s global research team. Working within the Global Partnerships division, he delivers sponsorship and premium seating insights to AEG’s music venues, festivals, tours, and sports teams, and also consults on a number of external projects worldwide. James is keen to establish ESA as a leading voice for young people in the industry, and is looking forward to a second year on the Future Leaders Board.
Hannah is a Senior Account Manager at independent sponsorship agency, Bastion Connect, and has been a member of ESA for the past five years.
Hannah works exclusively with rights holders across events, arts and awards, including Hyde Park Winter Wonderland, the Cross British Sports Book Awards and Hampton Court Palace Festival. Hannah undertook the inaugural ESA Diploma in 2012, and was awarded two gold Corporate Engagement Awards for her work at Hyde Park Winter Wonderland with 20th Century Fox and Ice Age 4.
She’s looking forward to championing sponsorship within arts and culture, and contributing to ESA’s social media strategy with the Future Leaders Board.
Lizzie is a Communications Manager at JMI, the global motorsport marketing agency. Lizzie works with UPS to activate its sponsorship of the Ferrari F1 Team. Lizzie is looking forward to contributing to the FLB, keen to improve public perception of sponsorship.
Florian is a Sponsorship Account Manager at Leo Burnett, and works on McDonald’s sponsorships of FIFA World Cup, UEFA EURO and the Olympic Games.
Florian led McDonald’s Player Escort programme at UEFA EURO 2016™, overseeing the delivery of the programme at all 51 matches across 10 cities. Additionally, he was the lead on the Player Escort diaries – a pan-European campaign showcasing the Player Escorts’ unique experience.
Before joining Leo Burnett Florian worked for the Austrian Olympic Committee. Florian adds a European flavour to the FLB and speaks fluent German, English and French. When he is not working, he can either be found playing and coaching handball or reading.
Andrew works at Slingshot Sponsorship, an international sponsorship agency with clients worldwide. With a passion for sport he works across multiple accounts including global motor sports events and the Olympic team. Having read engineering at university Andrew has a head for numbers and excels at project management. A firm believer in the influence sponsorship can offer brands, he is keen to help drive the change in sponsorship away from traditional models and optimise partnerships.