The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd.
The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience on the Formula E calendar. The series organisers will be working with GMR Marketing to build on season one and create an experience which both reflects the values of Formula E and provides a high level of entertainment for all Formula E fans. One of the focal points of the eVillage will be a dedicated eSports zone. This will be the venue for Formula E’s eRace and Pro Series. Battersea will also be the season finale for the Pro Series Championship.
Ali Russell, Formula E’s Director of Media, said: “We are always looking at ways of improving the fan experience and providing opportunities for our partners to engage with their customers in an exciting and relevant environment. Through our work with GMR, we are looking to appeal to a diverse mix of audiences by creating a variety of themed areas within the eVillage.”
Crispin Bolt, Client Services Director at GMR Marketing added: “Formula E is currently one of the most innovative rights owners in sport, and GMR is incredibly excited and proud to be working with them. The eVillage in Battersea Park allows GMR to draw on its extensive experience in creating brand experiences, and demonstrate its growing reputation in eSports. We are confident that the work we are doing for the London ePrix will be used as a template for other markets and future races as the series grows in popularity and global appeal.
–ENDS–
Media Enquiries
Mark Turner
Marketing Manager
+44 (0) 207 554 1111
mturner@gmrmarketing.com
www.gmrmarketing.com
@GMRMarketingUK
About GMR Marketing:
Founded in 1979, GMR (www.gmrmarketing.com) is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle — helping brands connect with people via their passions. The outcome: true connections that last. Our team creates, consults and activates in 70 countries, covering every continent from 17 offices in 9 countries. Many of the world’s best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. The agency is headquartered in Milwaukee, WI, USA, and has its EMEA HQ in London, England. GMR is part of the DAS Group of Companies.
About FIA Formula E Championship:
Formula E is a ground-breaking FIA championship and the world’s first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first season began in Beijing in September 2014 and completed in London in June 2015, racing in 10 major cities (11 races) around the world. The championship sees nine teams, each with two drivers, going head-to-head to create a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Season two got underway in October in Beijing with the series becoming an ‘open championship’ allowing approved manufacturers to develop new powertrain solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on improving battery technology.