Blog

What’s your name and position within the organisation? My name is Anthony Schaub and I am the Founder of The Consultancy Group. I have been working for large corporations active in private ... read more

What’s your name and position within the organisation? Kevin Moore, Managing Director of Legacy, a sponsorship and communications agency. Give us a brief overview of Legacy as a company in ... read more

What’s your name and position within the organisation? My name is John Denham and I am the owner and Managing Director of Dataflow Events. Give us a brief overview of Dataflow Events as a ... read more

Account Director Dan Sproul and Partner James English of ESA member Fuse take a look at how brands activated across the Final 8 tournaments for the UEFA Champions League and the UEFA Europa League. ... read more

From the Reese Witherspoon Challenge to literally any conversation you stumble upon on TV, radio, online, WhatsApp, or in your living room, there’s one common theme – 2020 hasn’t been the year we ... read more

It’s been a few weeks since I’ve written a blog. If I went into all the reasons for that, it would fill a blog in itself. However, when I recently spoke to survivor, athlete, cultural advisor and ... read more

This post first appeared on LinkedIn How do you reach the right people, at the right time with the right product? This is the very core of why sponsorships are a vital part of the marketing mix, ... read more

Gaming is quickly becoming a meaningful home for the future of philanthropy as gamers have significantly given back to charitable organizations over the past decade with no signs of slowing down. The ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Daniel McEwan, who participated in the ... read more

What’s your name and position within the organisation? My name is Paul Dermody and I am the CEO of HRI Racecourse Division, which is a subsidiary of Horse Racing Ireland. The racecourse division ... read more

Age is a key area of diversity in the workplace. How often do we hear about those approaching retirement being ‘written off’ from new opportunities? The Centre for Ageing Better’s 2019 report warned ... read more

What’s your name and position within the organisation? Daniel Lovat – Sports Marketing Director As a fresh faced graduate, having finished my Masters in Business Management, I started life in ... read more

It’s time for rights holders to readdress the value opportunity in women’s sport This is the final blog in a three-part series exploring the state of women’s sport during the Covid-19 pandemic. ... read more

By Anthony Scammell, a Director in H+K’s Sport + Partnership Marketing team, who are consulting, activating and evaluating for brands and sports rights holders both domestically in the UK and around ... read more

2020 is the age of personalisation. Micro-targeted advertising, AI-driven virtual personal assistants, on demand viewing prioritised by preferences… the list is endless. But personalisation extends ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Natasha Cabral, who participated in the ... read more

Brands must remain authentic when investing in women’s sport – any box-ticking manoeuvres will be detrimental This is part two of a three-part series exploring the state of women's sport during ... read more

A couple of weeks ago I did a Father’s Day blog on dads. While I was writing, I had a nagging feeling that the picture I was painting was missing something vital. It was; my mum. The role my mum’s ... read more

The pandemic has sent shockwaves through women’s sport, but there is also potential for this to be a huge step forward – now is a time for bravery and greater commitment, not shrinking back into old ... read more

In an age where money has been the gravitational force that makes the sporting world go round, the impact of COVID 19 has forced the Sport & Entertainment industry to take stock. With a recent ... read more