Blogs

Benedikt Becker Marketing Director In brief, what does Shikenso Analytics do, and what is your approach to sponsorship and partnerships? At Shikenso Analytics, we focus on the science so the industry can focus on the art. Sponsorships are complex, and we simplify that complexity with ... read more

Jakub Krampl Founder and CEO In brief, what does On Air do, and what is your approach to sponsorship and partnerships? On Air is a streaming service for on-stage entertainment. The company provides artists, labels and other rightsholders with content production, marketing, streaming and ... read more

Salina Janzan Senior Fundraising Manager What’s your name and position within the organisation? My name is Salina Janzan and I am the Senior Fundraising Manager at Irish humanitarian agency, GOAL. I’m privileged to head up the GOAL team who bring our flagship events like the GOAL Mile, ... read more

Sinem Pozanti ESA Diploma Scholar, 2024 ESA introduced the ESA Diploma Scholarship in 2022 to increase industry diversity as part of its mission as the essential and inclusive community for all professionals working in sponsorship. The first recipients of the Scholarship were Nobandile ... read more

Deji Faremi ESA Diploma Scholar, 2024 ESA introduced the ESA Diploma Scholarship in 2022 to increase industry diversity as part of its mission as the essential and inclusive community for all professionals working in sponsorship. The first recipients of the Scholarship were Nobandile ... read more

Alex Reese Commercial and Brand Strategy Director In brief, what does Oak View Group (OVG) do and what is your approach to sponsorship and partnerships? OVG is transforming how live entertainment venues operate. Our founders, Tim Leiweke and Irving Azoff, bring decades of industry ... read more

Andy Brember Head of Commercial In brief, what does Turnstile do and what is your approach to sponsorship and partnerships? Turnstile is the global market leader in the transparent assessment of the fair market value of sponsorships. Engaged by brands and rightsholders, but with no ... read more

Jeremy Thompson CEO and Founder, caytoo A lot has changed in sponsorship over recent years. A lot hasn’t. In our five years helping rights holders with lead generation, one thing that hasn’t is the dilemma when selling sponsorship. Do they cast the net wide with a generic message (quickly ... read more

By Matthew Leopold, ESA Awards Chair of Judges At times during the joyous summer holiday season now coming to a close, you may have found yourself pondering the need to acknowledge and celebrate your exceptional achievements. How best to do so? Awards, naturally! While there are lots of ... read more

Mark Blundell CEO and Founder What’s your name and position within the organisation? My name is Mark Blundell and I am the CEO and Founder of MBP, the relationship-driven sports marketing agency. In brief, what does MBP do and what is your approach to sponsorship and ... read more

Bruce Cook Founder and MD Tell us a bit about who you are and where you’ve come from. I’m a sponsorship and insight consultant, and currently the Founder and MD of SponsorLab. Before this entrepreneurial adventure, I was Head of Group Sponsorship at the Royal Bank of Scotland and latterly ... read more

Emma Beeson Senior Partnerships Manager What's your name and position within the organisation? Hi, my name is Emma Beeson and I’m the Senior Partnerships Manager here at the RNLI (Royal National Lifeboat Institution) charity. I focus on developing our brand partnerships and ... read more

By Matthew Leopold, ESA Awards Chair of Judges We all know that sponsorship is a fascinating and brilliant discipline of marketing that has the power to transform a customer's perception and connection with a brand. It can create stories that resonate and connect with customers in new and ... read more

Lightroom is London’s new home for spectacular immersive storytelling. Lightroom crowns the cultural and commercial hub of the King’s Cross and Coal Drops Yard development - one of London’s most dynamic new neighbourhoods. Here, revolutionary projection technology and theatrical design ... read more

Jamie Dos Anjos Lead Consultant, Two Circles To coincide with the launch of Two Circles’ latest report, How to Catch the Wave: Fuelling Fan Growth with AI, Lead Consultant Jamie Dos Anjos considers what has really changed as a result of the rapid rise in use of artificial intelligence in ... read more