Which sponsors won at the 2018 FIFA World Cup in Russia? According to Adweek 1 and MPVindex, adidas was amongst the top performing brands at the World Cup. adidas generated almost 43 million ... read more
Blog
60 Seconds with… Jamie Macken
Jamie Macken ESA Board Director and Deputy Managing Director at Core Sponsorship Hi Jamie, we’re pleased to be able to welcome your appointment to the ESA BoardThank you, I’m delighted to have ... read more
Member Spotlight: RNLI
What’s your name and position within the organisation? Hi, I’m Katie Beney. I’ve been Senior Corporate Manager at the Royal National Lifeboat Institution (RNLI) for nearly two years. For the first ... read more
Member Spotlight: Onside Law
What’s your name and position within the organisation? Joe Tompkins – Senior Associate at Onside Law I’m a commercial sports lawyer who advises clients across several major sports, with a ... read more
Member Spotlight: Connect Marketing Services
What’s your name and position within the organisation? I am Kazeem Abimbola, Managing Director of Connect Marketing Services Limited, a Sponsorship and Experiential Marketing agency located in ... read more
ESA Arts Sponsorship Certificate 2018 – Deep Dive
ESA Arts Sponsorship Certificate course Director Peter Raymond explains the role of sponsorship within the arts and culture industry: What is the ESA Arts Sponsorship Certificate? The Arts ... read more
Member Spotlight – Underbelly
What’s your name and position within the organisation? I’m Mary Gleeson, Head of Brand Partnerships for Underbelly. Underbelly is a Rights Holder in the entertainment sector producing a number of ... read more
Our Correspondent from Cannes Lion 2018
A View from Cannes by Katie Traxton - ESA Board Director It’s my first time at Cannes Lions. With over a decade’s experience working in the global marketing and sponsorship industry, I hadn’t ... read more
Member Spotlight – Silverstone Circuit
What’s your name and position within the organisation? Chris Zachar, Head of Partnerships, Silverstone Circuit You are an iconic sporting venue and brand, and we are delighted to see you join ... read more
ESA Sales Certificate – the Course Director reveals more
Catherine Hawkins, Course Director of the ESA Sales Certificate, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ... read more
Member Spotlight – The International Floorball Federation
What’s your name and position within the organisation? My name is Tero Kalsta and I’m the Sales Coordinator at IFF. My job is to secure new main sponsorships for our federation, as well as nurture ... read more
Athletes or Entrepreneurs? When Real Business is Outside the Field
What do you do when your career ends? When we talk about professional athletes, we smile thinking about considering that a stressful job. However, they can encounter several issues every day, such ... read more
ESA Sales Certificate 2018 January Course Highlights and Key Takeaways
We asked ESA Sales Certificate Course Director, Cat Hawkins to provide us with some insight by revisiting the January 2018 course. What were the January 2018 course highlights? It’s always a ... read more
Why Football’s Sponsors Hold the Key to the Next Openly Gay Football Player
On May 2nd 1998, Justin Fashanu committed suicide after becoming the first openly gay football player in the country. 20 years on, Greg Double explores why football’s biggest commercial partners can ... read more
Member Spotlight – Royal Horticultural Society
What’s your name and position within the organisation? Hi, I'm Giles Mansell and I am the Commercial Partnerships Manager for the Royal Horticultural Society (RHS). We are essentially a rights ... read more
Member Spotlight: NF Sport
What’s your name and position within the organisation? Andrea Savi - Business Director of NF Sport How did your organisation come to work with rights holders and brands? We work with athletes, ... read more
SportsPro Live 2018
SportsPro Live 2018 The event will take to the stage on 11 – 12 April at the ExCel, London. Those attending will be able to see, meet and network with some of the industry’s leading game-changers and ... read more
Member Spotlight: Digicel
What’s your name and position within the organisation? Greetings from the Caribbean! I’m Ben Bradley, Group Head of Sponsorship at Digicel based in St Lucia. We are a market leading ... read more
Member Spotlight: Sports Systems
What’s your name and position within the organisation? Jim Daigle - Founder and CEO of Sports Systems Tell us a little about Sports Systems We simplify and enhance invitation-only events for ... read more
2017 ESA Excellence Awards – The Judges’ Thoughts: Andy Westlake
Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign ... read more
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