Blog

What’s your name and position within the organisation? Sally Lockyer, Chief Executive Officer, Surrey FA Give us a brief overview of Surrey FA as a company in general and your approach to ... read more

What’s your name and position within the organisation? I am Treve Evans, Senior International Relations Manager at AIPH – the International Association of Horticultural Producers. I am responsible ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Michael Higham, who participated in the ... read more

What’s your name and position within the organisation? Ged Colleypriest, founder of Underdog Sports Marketing Give us a brief overview of Underdog and your approach to sponsorship and ... read more

From PR disaster and potential financial crisis just six months ago, Formula 1 has bounced back to enjoy one of its strongest seasons in recent history, delivering a golden year for the sport in a ... read more

ESA’s most recent webinar brought together industry experts from adidas, AEG, f1 Recruitment and Fuse to discuss the state of the sponsorship industry, how the COVID-19 pandemic has affected the ... read more

What’s your name and position within the organisation? Owen Laverty - Director of Fan Intelligence® at Ear to the Ground, a global creative agency working with the likes of New Balance, ... read more

From PR disaster and potential financial crisis just six months ago, Formula 1 has bounced back to enjoy one of its strongest seasons in recent history, delivering a golden year for the sport in a ... read more

With just two weeks until the Friday 30 October entry deadline, now is the time to fine-tune your submissions, crunch the numbers and polish your elevator pitches. Not convinced? Here's five ... read more

What’s your name and position within the organisation? Nick Green Head of Sport – Commercial, The Telegraph Give us a brief overview of The Telegraph as a company The Telegraph has been ... read more

In recent weeks, the frequency of my European Sponsorship Association blogs has decreased, but when I do sit down and put fingers to keyboard, the subjects I write about are as important as ever. ... read more

What’s your name and position within the organisation? My name is Caroline Topps and I am the Brand & Sponsorship Manager at AIG Life. I’ve worked in marketing roles across a variety of ... read more

Selling rights was never easy, but in the age of COVID it just got a whole lot harder. How do you sell rights to events which may never happen? How do you convince a brand to spend money on ... read more

What’s your name and position within the organisation? My name is Anthony Schaub and I am the Founder of The Consultancy Group. I have been working for large corporations active in private ... read more

What’s your name and position within the organisation? Kevin Moore, Managing Director of Legacy, a sponsorship and communications agency. Give us a brief overview of Legacy as a company in ... read more

What’s your name and position within the organisation? My name is John Denham and I am the owner and Managing Director of Dataflow Events. Give us a brief overview of Dataflow Events as a ... read more

Account Director Dan Sproul and Partner James English of ESA member Fuse take a look at how brands activated across the Final 8 tournaments for the UEFA Champions League and the UEFA Europa League. ... read more

From the Reese Witherspoon Challenge to literally any conversation you stumble upon on TV, radio, online, WhatsApp, or in your living room, there’s one common theme – 2020 hasn’t been the year we ... read more

It’s been a few weeks since I’ve written a blog. If I went into all the reasons for that, it would fill a blog in itself. However, when I recently spoke to survivor, athlete, cultural advisor and ... read more

This post first appeared on LinkedIn How do you reach the right people, at the right time with the right product? This is the very core of why sponsorships are a vital part of the marketing mix, ... read more