Blog

What’s your name and position within the organisation? Daniel Lovat – Sports Marketing Director As a fresh faced graduate, having finished my Masters in Business Management, I started life in ... read more

It’s time for rights holders to readdress the value opportunity in women’s sport This is part two of a three-part series exploring the state of women’s sport during the Covid-19 pandemic. Part ... read more

By Anthony Scammell, a Director in H+K’s Sport + Partnership Marketing team, who are consulting, activating and evaluating for brands and sports rights holders both domestically in the UK and around ... read more

2020 is the age of personalisation. Micro-targeted advertising, AI-driven virtual personal assistants, on demand viewing prioritised by preferences… the list is endless. But personalisation extends ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Natasha Cabral, who participated in the ... read more

Brands must remain authentic when investing in women’s sport – any box-ticking manoeuvres will be detrimental This is part two of a three-part series exploring the state of women's sport during ... read more

A couple of weeks ago I did a Father’s Day blog on dads. While I was writing, I had a nagging feeling that the picture I was painting was missing something vital. It was; my mum. The role my mum’s ... read more

The pandemic has sent shockwaves through women’s sport, but there is also potential for this to be a huge step forward – now is a time for bravery and greater commitment, not shrinking back into old ... read more

In an age where money has been the gravitational force that makes the sporting world go round, the impact of COVID 19 has forced the Sport & Entertainment industry to take stock. With a recent ... read more

What’s your name and position within the organisation? David Ives, Founder & CEO of TVEyes. Tell us about TVEyes TVEyes is headquartered in Fairfield CT America, with a major operations ... read more

Like many other industries, the Covid-19 pandemic has seen sport grind to a halt over recent months. As sport emerges from the shutdown, Jack Bradford of ESA member MediaCom Sport & Entertainment ... read more

I’ve been learning a lot about learning recently. A friend of mine recently pointed out the stark reality of how different people gain knowledge and understanding. Most poignantly, some of us choose ... read more

Athletes are playing a bigger-than-ever role in shaping public opinion and inspiring communities, as shown by the recent exploits of Marcus Rashford. Kate Hamer, co-founder and chief operating officer ... read more

I love the opening line of F Scott Fitzgerald’s Great Gatsby: “In my younger and more vulnerable years my father gave me some advice that I've been turning over in my mind ever since. Whenever you ... read more

What’s your name and position within the organisation? Ant Garstang, founder and MD of Flash. Give us a brief overview of Flash as a company in general and your approach to sponsorship and ... read more

The fifth edition of Frontier, MKTG’s sport, entertainment and sponsorship monitor, is due out in July, and this year is definitely not a normal year. Whilst there is good news in the number of global ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. First up, we speak to Luke Wilson, who ... read more

The focus, sacrifice and (lack of) work-life balance needed to make it to the top in sport leaves me in awe. I like to think of myself as driven, dedicated, going above and beyond for my team, but ... read more

I will state from the off that I am an eternal optimist. However, I think we can all agree that the last few months of lockdown have been very trying for us all in various ways. A long-time fan of ... read more

Each week I try to take an original approach on a subject being widely talked about in the world of sponsorship. Inspired by the recent ESA webinar on ‘how brands and rights holders are using digital ... read more