Blog

Your house is probably due to undergo its third deep-clean in two weeks, your garden has received more love and care than any previous start to spring, and you’ve almost certainly rummaged through a ... read more

With the COVID-19 pandemic causing unprecedented disruption to the sports and entertainment industry, we know that many members of the European sponsorship community will be hurting from the economic ... read more

Sarah Riggott, Group Marketing Director at CSM, considers how the sport and entertainment industry continues to be a force for good in troubled times. The term ‘in isolation’ is defined as ... read more

I thought I was pretty down-with-the-kids back when I learnt what FOMO was. Then recently, I was introduced to JOMO, the joy of missing out, just in time for lockdown. One thing I’m not missing ... read more

Jason Steele, Head of CSM Engage, explores some possible avenues through which brands, rights holders and venues can offer hope to fans in isolation. Last Sunday afternoon, I ritualistically ... read more

As sponsorship professionals, we put relationships, be they brand-to-brand or with our audiences, at the heart of everything we do. Central to these relationships is humanity: knowing what people ... read more

What’s your name and position within the organisation? Karen Morris, Director/Founder, Reg&Co was previously called brandmeetsbrand which I founded in 2003. How did the organisation come ... read more

COVID-19. Everyone’s talking about it, but let’s discuss how to talk about it at work. I’m ruing the fact my parents didn’t send me to circus school, because it’s like walking a tightrope. ... read more

      What’s your name and position within the organisation? Emma Sheldrake, Head of Commercial Partnerships at Marylebone Cricket Club (MCC) and Lord’s Ground.   How did MCC ... read more

What’s your name and position within the organisation? Sam Baring, Head of Sponsorship at The AOK Events Group. We launched our dedicated sponsorship consultancy, AOK Connect, in 2018. ... read more

As data and analytics in sport continues to evolve, David Smith of SAS highlights how the multinational tech company is enhancing fan experience, on-field performance and team operations through ... read more

What’s your name and position within the organisation, as well as your professional background? . Louis Saha, Founder and CEO of AxisStars. Former Professional Footballer for teams including ... read more

What’s your name and position within the organisation? Sarah Dawson, Managing Director – Brands at CSM Give us a brief history of CSM and what makes your company unique? Over the last ten ... read more

What’s your name and position within the organisation? Claire Ritchie-Tomkins, Founder and Chief Executive of SQN. Having been in the IT industry for 15 years working for HP and then Nortel, ... read more

ESA’s partnership with SPORTO gave Chairman, Andy Westlake, and Board Director, Sophie Morris, the opportunity to see how things are done in Slovenia. Here are Sophie’s key takeaways from last month’s ... read more

What’s your name and position within the organisation? Garry Dods, Founder and MD at WeAreFearless. Give us a brief overview of WeAreFearless as a company in general and your approach to ... read more

If you do nothing, nothing will change Alban Dechelotte of Riot Games at Host City 2019 As part of ESA's partnership with Host City 2019, ESA Board Director Katie Traxton moderated a pair of ... read more

Peter Raymond, the Course Director of the ESA Diploma and ESA Arts Certificate, discusses his favourite arts sponsorship campaigns, how to become a successful arts marketer and why the two courses ... read more

What’s your name and position within the organisation?  Samantha Lamberti, Head of Consulting, Europe & Middle East at Nielsen Sports. I work with our clients to transform data into ... read more

As the power of individual athletes rises, CSM Sport & Entertainment Account Director Michael White argues that the talent on display in Formula E could provide the answer for new ... read more