Blogs

Jeremy Thompson CEO and Founder, caytoo A lot has changed in sponsorship over recent years. A lot hasn’t. In our five years helping rights holders with lead generation, one thing that hasn’t is the dilemma when selling sponsorship. Do they cast the net wide with a generic message (quickly ... read more

By Matthew Leopold, ESA Awards Chair of Judges At times during the joyous summer holiday season now coming to a close, you may have found yourself pondering the need to acknowledge and celebrate your exceptional achievements. How best to do so? Awards, naturally! While there are lots of ... read more

Mark Blundell CEO and Founder What’s your name and position within the organisation? My name is Mark Blundell and I am the CEO and Founder of MBP, the relationship-driven sports marketing agency. In brief, what does MBP do and what is your approach to sponsorship and ... read more

Bruce Cook Founder and MD Tell us a bit about who you are and where you’ve come from. I’m a sponsorship and insight consultant, and currently the Founder and MD of SponsorLab. Before this entrepreneurial adventure, I was Head of Group Sponsorship at the Royal Bank of Scotland and latterly ... read more

Emma Beeson Senior Partnerships Manager What's your name and position within the organisation? Hi, my name is Emma Beeson and I’m the Senior Partnerships Manager here at the RNLI (Royal National Lifeboat Institution) charity. I focus on developing our brand partnerships and ... read more

By Matthew Leopold, ESA Awards Chair of Judges We all know that sponsorship is a fascinating and brilliant discipline of marketing that has the power to transform a customer's perception and connection with a brand. It can create stories that resonate and connect with customers in new and ... read more

Lightroom is London’s new home for spectacular immersive storytelling. Lightroom crowns the cultural and commercial hub of the King’s Cross and Coal Drops Yard development - one of London’s most dynamic new neighbourhoods. Here, revolutionary projection technology and theatrical design ... read more

Jamie Dos Anjos Lead Consultant, Two Circles To coincide with the launch of Two Circles’ latest report, How to Catch the Wave: Fuelling Fan Growth with AI, Lead Consultant Jamie Dos Anjos considers what has really changed as a result of the rapid rise in use of artificial intelligence in ... read more

Jonny Katanchian Head of Sports Rights & Broadcasting Genius Sports By 2030, 54% of fans expect sports consumption to be more immersive than it is today (Deloitte). This is already playing out in the world of sports sponsorship, where the emergence of new AI-driven digital assets ... read more

‘Running together can save lives’ – partner with England Athletics and the Home Country Athletics Federations to transform the nation’s mental wellbeing through the power of group running England Athletics and the other Home Country Athletics Federations have unveiled an ambitious target on ... read more

By GRM One of Britain’s top skiers is taking to the mountains in pursuit of new heights as he aims for success in the newest Olympic event. Former British skiing champion Iain Innes is taking the bold leap into the world of ski mountaineering, aiming to represent Great Britain at the 2026 ... read more

‘It really opens up the possibility for Isla to achieve her dreams’ - Sharon Hedley, mother of World and European Junior Cross Triathlon champion Isla Heldey. Sponsorship has a profound impact. For businesses, it can create immense value, creating impactful and far-reaching content and ... read more

The fifteen UK National Parks cover 10% of Great Britain’s land and are enjoyed by over 100 million people every year – where they offer places to walk, spot wildlife and recharge. But these living, working landscapes also offer so much more, playing a huge role in reviving nature, boosting ... read more

The ESA Diploma Scholarship was introduced in 2022, and after two successful years we are delighted to announce an expanded cohort of three Scholars in 2024. Following the successful experience of Ashley Arthingal (2023) and Nobandile Mutseyekwa (2022), this year’s offer of free enrolment has ... read more

Devesh Mangtani Partnerships Director What's your name and position within the organisation? I am Devesh Mangtani, Commercial Rights Sales Lead at Two Circles and Partnerships Director at the England & Wales Cricket Board (ECB) on secondment, as well as an Independent Director at ... read more