Blog

Formula One™ has just unveiled its new vision for the sport, revealing the much-anticipated 2021 regulations change that is viewed by many as the most radical overhaul in the sport’s history. But ... read more

With the NFL's annual festival recently returning to London amid record interest in American Football, Nick Nixon of ESA member rEvolution surveys the case for a permanent team based in the ... read more

What’s your name and position within the organisation? Andy Anstey, Head of Business Development at England Athletics. I am responsible for commercial income generation across business ... read more

After England's footballers were racially abused in Bulgaria, Emma Wright from ESA member Hill + Knowlton Strategies assesses the communications efforts of The FA and reflects on the lessons all comms ... read more

What’s your name and position within the organisation? Jim Campling, President of Marketing Partnerships at Live Nation UK. I oversee the creation, negotiation and development of commercial ... read more

As the Premier League giants head to court over a new kit deal, Michael Lister and Mike Jones of ESA member Harbottle & Lewis discuss the case and the key to finding the balance when negotiating ... read more

Catherine Hawkins, ESA Sponsorship Sales Certificate Course Director, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ESA ... read more

The European Sponsorship Association was a media partner of last week’s sold-out SportsPro Fan Conference, held at the state-of-the-art Tottenham Hotspur Stadium. Packed full of insights from industry ... read more

What’s your name and position within the organisation? Hello, I’m Laura and I head up the Partnerships & Sponsorship team at m/SIX. Tell us what your company does and what makes m/SIX ... read more

With the biggest date in Britain's annual cycling calendar around the corner, rEvolution's Gayle Jenkins looks at the state of women's cycling The Tour de France is one of the biggest sporting ... read more

How is Asian investment altering the commercial landscape of the English game? Sixteen years ago, Chinese telecoms company Kejian cast a solitary figure in English Premier League sponsorship, ... read more

Gavin Peters, ESA Awards Committee member and Chief Strategy Officer at Wi5, gives us his thoughts on writing that killer awards entry... We all know how easy it is to de-prioritise an awards entry ... read more

Ahead of our next two-day ESA Leaders Programme starting in September, we speak to Course Leader, Russell Soden, from course partner Russell Soden Consulting. Course highlights Understanding ... read more

5 reasons for sponsors to stay tuned to the Women’s game, post WWC19 Ultimately, the Lionesses' amazing world cup adventure unfolded in a very familiar way, with a red card and a missed penalty ... read more

An extraordinary final has opened a gateway to a new, dissimilar and burgeoning audience It is rare, which is what makes it so special, but just occasionally the extraordinary nature of an ... read more

What’s your name and position within the organisation? Ben Treadaway, Vice President EMEA at Wasserman. What are the main areas of focus for your business? Wasserman was founded in 2002, ... read more

AUTODROMO NAZIONALE MONZA, ITALY - SEPTEMBER 02: Race winner Lewis Hamilton, Mercedes AMG F1 celebrates with the fans during the Italian GP at Autodromo Nazionale Monza on September 02, 2018 in ... read more