Blog

As the Premier League giants head to court over a new kit deal, Michael Lister and Mike Jones of ESA member Harbottle & Lewis discuss the case and the key to finding the balance when negotiating ... read more

Catherine Hawkins, ESA Sponsorship Sales Certificate Course Director, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ESA ... read more

The European Sponsorship Association was a media partner of last week’s sold-out SportsPro Fan Conference, held at the state-of-the-art Tottenham Hotspur Stadium. Packed full of insights from industry ... read more

What’s your name and position within the organisation? Hello, I’m Laura and I head up the Partnerships & Sponsorship team at m/SIX. Tell us what your company does and what makes m/SIX ... read more

With the biggest date in Britain's annual cycling calendar around the corner, rEvolution's Gayle Jenkins looks at the state of women's cycling The Tour de France is one of the biggest sporting ... read more

How is Asian investment altering the commercial landscape of the English game? Sixteen years ago, Chinese telecoms company Kejian cast a solitary figure in English Premier League sponsorship, ... read more

Gavin Peters, ESA Awards Committee member and Chief Strategy Officer at Wi5, gives us his thoughts on writing that killer awards entry... We all know how easy it is to de-prioritise an awards entry ... read more

Ahead of our next two-day ESA Leaders Programme starting in September, we speak to Course Leader, Russell Soden, from course partner Russell Soden Consulting. Course highlights Understanding ... read more

5 reasons for sponsors to stay tuned to the Women’s game, post WWC19 Ultimately, the Lionesses' amazing world cup adventure unfolded in a very familiar way, with a red card and a missed penalty ... read more

An extraordinary final has opened a gateway to a new, dissimilar and burgeoning audience It is rare, which is what makes it so special, but just occasionally the extraordinary nature of an ... read more

What’s your name and position within the organisation? Ben Treadaway, Vice President EMEA at Wasserman. What are the main areas of focus for your business? Wasserman was founded in 2002, ... read more

AUTODROMO NAZIONALE MONZA, ITALY - SEPTEMBER 02: Race winner Lewis Hamilton, Mercedes AMG F1 celebrates with the fans during the Italian GP at Autodromo Nazionale Monza on September 02, 2018 in ... read more

Please click here for the full article by ESA member Sian Kilgour, of Cirkle Partnerships ... read more

by ESA Member, CSM Sport and Entertainment Formula 1 (F1) is often cited by its critics as a sport which conflicts with the ambition of a more sustainable future. However, if you look beyond ... read more

What’s your name and position within the organisation? Fiona Crichton: Head of Partnerships The SSE Hydro, Glasgow How did SEC come to work with Rights Holders and Brands? What ‘bigger ... read more

Is sponsorship simply logos and champagne? by ESA Member, CSM Sport and Entertainment BAKU CITY CIRCUIT, AZERBAIJAN - APRIL 28: Daniel Ricciardo, Renault R.S.19, retires from the race during the ... read more

What’s your name and position within the organisation? Merrick Haydon, Managing Director, rEvolution, London I co-founded Revolution Sports in 2015, with my late business partner and close ... read more