Blog

With just four weeks until the Friday 8 October entry deadline, now is the time to fine-tune your submissions, crunch the numbers and polish your elevator pitches. Not convinced? Here's five ... read more

By Andy Marston Recently valued at $10 billion, the Ultimate Fighting Championship (UFC) is a behemoth. Since its establishment in 1993, the competition has become synonymous with Mixed Martial ... read more

The European Sponsorship Association is pleased to announce three graduates from the June 2021 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course ... read more

Jenny Seymour Commercial Director Give us a brief overview of the BPA as a company in general and your approach to sponsorship and partnerships specifically. The BPA is the National Paralympic ... read more

By John Espley The R&A is one of the governing bodies of golf worldwide and the organisers of The Open Championship, the world’s oldest international golf championship. Our responsibilities, ... read more

Tanya RabinDirector of Commercial, Marketing and Communications Hi, my name is Tanya Rabin and I’m London Sport’s Director of Commercial, Marketing and Communications. I oversee our consultancy ... read more

The greater demand from society for influential organisations to be more socially responsible towards their communities and fans has seen gambling lose its status as the most common primary sponsor ... read more

What is your name and position within the organisation? Richard Petrich Co-Founder and Managing Director Give us a brief overview of Value of We as an agency in general and your approach to ... read more

Tuesday 15th June 2021 was a career-defining day for Cristiano Ronaldo. The Portuguese striker became the top goal scorer in European Championship history with his brace against Hungary. For many ... read more

When an organisation first begins investing in sponsorships, it will most likely track the details in a spreadsheet. It's a ubiquitous and easy way to get started, but it doesn't take long to outgrow. ... read more

What is your name and position within the organisation? Holly Crook Head of Partnerships Oliver Clarke Head of Brand Partnership Sales Give us a brief overview of BLAST as a company in ... read more

What is your name and position within the organisation? Rodrigo Samwell Chief Commercial Officer Give us an overview of ESL Gaming as a company in general and your approach to partnerships ... read more

The European Sponsorship Association is pleased to announce seven graduates from the April 2021 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course ... read more

What is your name and position within the organisation? Charlie Preston, Partnerships Manager at Physique Management Company Give us an overview of Physique Management as a company in general ... read more

by ESA member Crunch It’s nearly 18 months since the first reported outbreak of coronavirus in Wuhan and, for your average fan, it feels like the world of sport is gradually returning to normal. ... read more

In just over a week, Europe will host the toughest test in team sport and no I’m not talking about the Champions League final.  The adrenaline fuelled Ocean Race Europe will set off from ... read more

What is your name and position within the organisation? Julia Shaw, Founder of MANTA Sail Training Centre in Vietnam Can you tell us in less than 100 words what your company does? MANTA ... read more

ESA member and global sports marketing agency CSM Sport & Entertainment have created a series of 'Extraordinary Tales' podcasts, hosted by their Non-Executive Chairman, Seb Coe. The latest ... read more

byTom Ainscough,Associate Director at ESA member CSM Sport & Entertainment The UK lockdown bit hard in January. A typically melancholic month made all the more oppressive given our ... read more

byAnthony Scammell,Director, Sports + Partnership Marketing at ESA member Hill + Knowlton Strategies I’m going to take my cue from a recent Simon Sinek post which I applauded. Virtually, of ... read more