Blog

Russian sports sponsorship market has faced no fewer challenges than the European one. Cancelled competitions, safety measurements, restrictions on the number of stadium visitors... It came as a shock ... read more

What’s your name and position within the organisation? Jason Fletcher, CEO of KORE Software. Can you tell us in less than 100 words what your company does? KORE Software is the leader ... read more

What’s your name and position within the organisation? My name is Chris O’Donoghue, CEO of Mongoose Sports & Entertainment. We are a fully integrated sport and entertainment marketing ... read more

Who would have thought we would be where we are this time last year? So how are people feeling? Well, it’s pretty damn obvious; people are worried about their health, their loved ones and the economy. ... read more

This time last year, I penned a preview to what promised to be a most extraordinary year of sport, culminating in these now immortal words: “strap in for another year of exploration, expansion and ... read more

Every year ESA asks its members what they think the top three trends will be for the year ahead. Back at the beginning of 2020, at the turn of a new decade, we asked members what the trends would be ... read more

What’s your name and position within the organisation? I’m Ian Sollors, Head of Branded Content at Sunset+Vine. I’ve been in my current role a little longer than I care to admit, although I ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Izabela Taseski, who participated in the ... read more

What’s your name and position within the organisation? I’m Neil Stephens and I’m the Chief Marketing Officer of Sportskred group. I’ve worked in digital media for about 20 years, starting out ... read more

At the end of a long year and with the announcement of a widespread Christmas lockdown, it seems like the right time for one last blog of 2020 that reminds us what the incredible yet often unassuming ... read more

What’s your name and position within the organisation? Dylan Holman. Having worked for both leading agencies including Fast Track (now CSM) and in-house brand roles, I’m currently Global ... read more

In March this year as COVID loomed large I started writing blogs. I kept going all the way through ‘Lockdown One’ and, as the outside world tentatively reopened, I paused. Now, as precious daylight ... read more

When the first wave of lockdowns rolled across Europe in March 2020, the path forward for sponsorship was unclear. As festivals, major events, competitions and grassroots sport went into an indefinite ... read more

With vaccines starting to appear, and soon available for wide scale adoption, there is a growing sense of optimism that 2021 is not going to be a repeat of the last 12 months, both for us individually ... read more

The 8th of November marked the 25-year anniversary of the landmark Disability Discrimination Act passed in 1995, a civil rights law designed to prevent discrimination against disabled people in ... read more

What’s your name and position within the organisation? Sally Lockyer, Chief Executive Officer, Surrey FA Give us a brief overview of Surrey FA as a company in general and your approach to ... read more

What’s your name and position within the organisation? I am Treve Evans, Senior International Relations Manager at AIPH – the International Association of Horticultural Producers. I am responsible ... read more

Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Michael Higham, who participated in the ... read more

What’s your name and position within the organisation? Ged Colleypriest, founder of Underdog Sports Marketing Give us a brief overview of Underdog and your approach to sponsorship and ... read more

From PR disaster and potential financial crisis just six months ago, Formula 1 has bounced back to enjoy one of its strongest seasons in recent history, delivering a golden year for the sport in a ... read more