Catherine Hawkins, Course Director of the ESA Sponsorship Sales Certificate, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ESA ... read more
Blog
Member Spotlight: SPORTS MARKETING SURVEYS INC. (SMS INC.)
What’s your name and position within the organisation? Richard Payne: Director – Sports Accounts Can you tell us in less than 100 words what your company does? SPORTS MARKETING SURVEYS INC. is ... read more
Grassroots manoeuvres – eSports’ next big play?
Aside from the centuries of cultural and societal popularity, the size of football’s global grassroots game comes from a much simpler, universal truth: it’s remarkably low maintenance. Everyone with a ... read more
ESA Chairman in attendance at SBC Sponsorship Forum and SportsPro The Brand Conference
Andy's 'ESA Duty' chat by Andy Westlake - ESA Chariman It’s been a busy couple of weeks on ESA duty. First up, we were very excited to be invited to be part of the SBC Sponsorship Forum - it ... read more
How to enter the 2019 ESA Awards – our judges’ views on what works and what doesn’t!
Make your ESA Awards entries count! Whilst Awards entries are very familiar to some, the judging criteria remains a head scratching mystery to others. Thus, ahead of the 2019 ESA Awards ceremony, ... read more
Member Spotlight: POWA index
What’s your name and position within the organisation? Michael Flynn, CEO & Founder of dataPOWA and the engine POWA index. Can you tell us in less than 100 words what your company ... read more
SportsPro TBC 2018 Speaker Q&A with Nick Speakman
From parody to powerhouse: Nick Speakman discusses the rise of SPORF SportsPro caught up with Nick Speakman, Founder and Head of SPORF, to discuss the ever-changing social media landscape and how ... read more
ESA Chairman, talks Sports Sponsorship on BBC Radio 5 Live’s Wake Up to Money Business of Sport
Andy Westake, ESA's Chairman, discusses sports sponsorship with Sean Farrington of BBC Radio 5 Live Listen to Andy Westlake as he joins Carolyn Radford, CEO of Mansfield Town and Nick Pink, CEO of ... read more
How did the 2018 FIFA World Cup in Russia and the 2018 Winter Olympics in Pyeongchang fare for Sponsors?
Which sponsors won at the 2018 FIFA World Cup in Russia? According to Adweek 1 and MPVindex, adidas was amongst the top performing brands at the World Cup. adidas generated almost 43 million ... read more
60 Seconds with… Jamie Macken
Jamie Macken ESA Board Director and Deputy Managing Director at Core Sponsorship Hi Jamie, we’re pleased to be able to welcome your appointment to the ESA BoardThank you, I’m delighted to have ... read more
Member Spotlight: RNLI
What’s your name and position within the organisation? Hi, I’m Katie Beney. I’ve been Senior Corporate Manager at the Royal National Lifeboat Institution (RNLI) for nearly two years. For the first ... read more
Member Spotlight: Onside Law
What’s your name and position within the organisation? Joe Tompkins – Senior Associate at Onside Law I’m a commercial sports lawyer who advises clients across several major sports, with a ... read more
Member Spotlight: Connect Marketing Services
What’s your name and position within the organisation? I am Kazeem Abimbola, Managing Director of Connect Marketing Services Limited, a Sponsorship and Experiential Marketing agency located in ... read more
ESA Arts Sponsorship Certificate 2018 – Deep Dive
ESA Arts Sponsorship Certificate course Director Peter Raymond explains the role of sponsorship within the arts and culture industry: What is the ESA Arts Sponsorship Certificate? The Arts ... read more
Member Spotlight – Underbelly
What’s your name and position within the organisation? I’m Mary Gleeson, Head of Brand Partnerships for Underbelly. Underbelly is a Rights Holder in the entertainment sector producing a number of ... read more
Our Correspondent from Cannes Lion 2018
A View from Cannes by Katie Traxton - ESA Board Director It’s my first time at Cannes Lions. With over a decade’s experience working in the global marketing and sponsorship industry, I hadn’t ... read more
Member Spotlight – Silverstone Circuit
What’s your name and position within the organisation? Chris Zachar, Head of Partnerships, Silverstone Circuit You are an iconic sporting venue and brand, and we are delighted to see you join ... read more
Member Spotlight – The International Floorball Federation
What’s your name and position within the organisation? My name is Tero Kalsta and I’m the Sales Coordinator at IFF. My job is to secure new main sponsorships for our federation, as well as nurture ... read more
Athletes or Entrepreneurs? When Real Business is Outside the Field
What do you do when your career ends? When we talk about professional athletes, we smile thinking about considering that a stressful job. However, they can encounter several issues every day, such ... read more
ESA Sales Certificate 2018 January Course Highlights and Key Takeaways
We asked ESA Sales Certificate Course Director, Cat Hawkins to provide us with some insight by revisiting the January 2018 course. What were the January 2018 course highlights? It’s always a ... read more
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