The ESA Diploma Scholarship was introduced in 2022, and after two successful years we are delighted to announce an expanded cohort of three Scholars in 2024. Following the successful experience of Ashley Arthingal (2023) and Nobandile Mutseyekwa (2022), this year’s offer of free enrolment has ... read more
Blogs
Member Spotlight: Two Circles
Devesh Mangtani Partnerships Director What's your name and position within the organisation? I am Devesh Mangtani, Commercial Rights Sales Lead at Two Circles and Partnerships Director at the England & Wales Cricket Board (ECB) on secondment, as well as an Independent Director at ... read more
Member Spotlight: Havas Play
Lucy Basden-Smith Managing Partner In brief, what does Havas Play do and what is your approach to sponsorship and partnerships? We help brands and rights holders play meaningfully in culture – creating platforms for them to connect authentically with people over the things they care ... read more
Member Spotlight: 17 Sport
Neill Duffy Chief Executive & Founder In brief, what does 17 Sport do and what is your approach to sponsorship and partnerships? 17 Sport is the world’s first sports impact company, a certified B Corp operating at the intersection of sport, business and purpose. We provide ... read more
Andy Westlake, ESA Fellow 2023
Andy Westlake was named in November 2023 as the fifth recipient of the ESA Fellowship. In this Q&A, Andy reflects both on the individual honour and the changing nature of the sponsorship industry during his years of service. How do you feel being recognised with the ESA ... read more
ESA Diploma 2023 Top Student: Christian Fizia
Christian Fizia Sponsorship Insight & Ops Manager Kindred Group The ESA Diploma is the sponsorship industry's essential qualification and attracts students from right across the panorama of brands, rights holders and agencies. Each year the course recognises a 'Top Student' who ... read more
The Pitch: Enhance sponsorship measurement with datapowa VENN
By datapowa Successful sports sponsorship helps drive revenue, and that hinges on finding the right match between a property, its partnering brand and its fans. Judging this match has never been easy. Over the years, third-party data and cookies have been key to targeting fans with ... read more
Member Spotlight: Teneo Sports Advisory
Rob Pearson Head of Sponsorship Give us a brief overview of Teneo as an agency in general and your approach to sponsorship and partnerships specifically. Teneo Ireland provides strategy and communications, consulting, performance, financial advisory and people advisory services to brands ... read more
Journey to net zero: four routes to more sustainable events
Sam Booth Sustainability Director AEG Europe From waste management to fan travel and food and beverage (F&B), there are many ways that venues can make an impact and be more sustainable in the way they operate. In this blog we share four key areas of consideration. As together we ... read more
Energy companies and sponsorship: Dialogue, not boycott, is the answer!
Misha Sher Global Head of Sport, Entertainment and Culture EssenceMediacom As the 2023 Rugby World Cup draws to a close, the Final should definitely be a spectacle. It has been a great tournament and France have been terrific hosts. With so much upheaval in the world, major ... read more
Member Spotlight: Genius Sports
Chris Hackett Head of Sales What’s your name and position within the organisation? I’m Chris Hackett, Head of Sales for brands and agencies at Genius Sports. My day-to-day involves working with our brands that have a sponsorship or affiliation with teams or leagues to get the most ... read more
Our Summer of Sponsorship: Live Nation, 2023
Jim Campling President, UK Marketing Partnerships 'Our Year In Sponsorship' is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to reflect on a single year or season of sponsorship activation. Please contact Jonathan to book a ... read more
The Pitch: The Tour of Britain and Women’s Tour
By SweetSpot Group The Pitch is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to pitch for sponsorship. Please contact Jonathan to book a slot or contact Anna to discuss membership. Attracting more than 1.5million spectators per year, ... read more
Member Spotlight: Olympic Federation of Ireland
Give us a brief overview of the Olympic Federation of Ireland’s approach to sponsorship and partnerships. Very simply, we seek sponsors and partners who align with our values and mission to support Ireland's finest athletes and, in turn, we create unique and meaningful connections for them ... read more
What the top 2023 climate trends mean for sponsorship
Guest blog by Dominique Santini Sustainability Manager, CSM Live At the start of 2023, Forbes spoke to numerous leading venture capitalists focused on climate tech to find out their predictions for sustainability and climate tech in 2023, each of which will have ramifications for the sport ... read more
- 1
- 2
- 3
- …
- 21
- Next Page »