Blogs

Give us a brief overview of the Olympic Federation of Ireland’s approach to sponsorship and partnerships. Very simply, we seek sponsors and partners who align with our values and mission to support Ireland's finest athletes and, in turn, we create unique and meaningful connections for them ... read more

Guest blog by Dominique Santini Sustainability Manager, CSM Live At the start of 2023, Forbes spoke to numerous leading venture capitalists focused on climate tech to find out their predictions for sustainability and climate tech in 2023, each of which will have ramifications for the sport ... read more

By GRM The Pitch is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to pitch for sponsorship. Please contact Jonathan to book a slot or contact Anna to discuss membership. A true test of fortitude and courage, challenging the human spirit ... read more

Misha Sher Global Head of Sport, Entertainment & Culture essencemediacom It’s been nearly three weeks since an epic finish to the Women’s World Cup in Australia & New Zealand. Given everything the tournament delivered, setting new records on and off the pitch, it would take ... read more

Guest blog by Ben Mitchell CSM Sport & Entertainment In this ESA Member guest blog, Ben Mitchell leans on his primary research to address how we can use sports partnerships to shift consumer behaviour towards becoming more environmentally sustainable.   The climate crisis ... read more

By Matthew Leopold, ESA Awards Chair of Judges At times during the joyous summer holiday season now coming to a close, you may have found yourself pondering the need to acknowledge and celebrate your exceptional achievements. How best to do so? Awards, naturally! While there are lots of ... read more

Simon Eaton Managing Director What’s your name and position within the organisation? I’m Simon Eaton, MD at Fifty, and I lead our sports business. In brief, what does Fifty do and what is your approach to sponsorship and partnerships? We work with brands and rights owners in sports ... read more

By Matthew Leopold, ESA Awards Chair of Judges We all know that sponsorship is a fascinating and brilliant discipline of marketing that has the power to transform a customer's perception and connection with a brand. It can create stories that resonate and connect with customers in new and ... read more

Guest blog by Robin Meakin Head of Insights CSM Sport & Entertainment With interest and investment in women’s football increasing rapidly, a dilemma looms: how to leverage commercial opportunities whilst continuing to service the growing number of fans who crave a less commercialised ... read more

Government restrictions on gambling advertising and sponsorship continue to have a profound impact on brand partnerships across numerous European markets. As the UK braces for legislation that will come into force in the coming years (you can read a relevant white paper published by ESA in May ... read more

Government restrictions on gambling advertising and sponsorship continue to have a profound impact on brand partnerships across numerous European markets. As the UK braces for legislation that will come into force in the coming years (you can read a relevant white paper published by ESA in May ... read more

Guest blog by Oliver Howard Partnership Development Director CSM Sport & Entertainment I’m sure you’ve all heard it before: technology brands and F1 are a ‘match made in heaven’. A sport that hinges on hundredths of a second, so the narrative goes, provides the perfect testbed to ... read more

Claire Ritchie Executive Vice President International What’s your name and position within the organisation? I’m Claire Ritchie, Executive Vice President International at rEvolution, and formerly CEO of Sine Qua Non up to our acquisition by rEvolution in January 2023. How has rEvolution ... read more

Alex Cowell Founder and CEO Can you give us a brief outline of Sponsorworks as a company and what differentiates you in the market? At Sponsorworks we enable sponsors, agencies and rights holders to automate the management and evaluation of all their ticketing, hospitality and guest ... read more

Alex Smith Director of Marketing Partnerships What’s your name and position within the organisation? My name is Alex Smith and as Director of Marketing Partnerships at TEAM Marketing, I lead a team of 25 talented sports marketers in support of our client UEFA and its men’s club ... read more