A force to be reckoned with 320 million eyes. That is the amount of exposure a brand could potentially gain through the sponsorship of eSports right now, with predictions of a £1bn market and ... read more

SponServe, the Australia based company that offers rights holders and sponsors a new way to effectively manage their relationships, recently opened a UK office. We speak to Alex Hay (UK GM) and Mark ... read more

With the start of the ESA Arts Sponsorship Certificate only three months away, we asked Course Director, Peter Raymond to give us some background and an idea of what lies ahead for those thinking of ... read more

The ESA Arts Sponsorship Certificate began back in 2015, and, in this third year of running the course, we wanted to hear from some of our graduates about how this arts specific qualification has ... read more

With the first ESA Sales Certificate graduates now fully up to speed with the intricacies of modern sponsorship selling, we took some time to speak to Course Director, Cat Hawkins, about how the ... read more

Navigate is a measurement organisation based in Chicago. They've measured the impact and ROI of hundreds of sponsorship deals and have valued billions of dollars in sponsorship transactions on behalf ... read more

Matthew Leopold Head of Sponsorship, British Gas www.britishgas.co.uk What’s your favourite ever sponsorship activation? Although I did not see it in action, I heard about Just Eat’s sponsorship ... read more

This is almost the holy grail of sponsorship questions, and ESA Board Director Sophie Morris recently put the question to some of the panellists at SportsPro Live. Phil Moore, VP of Southern and ... read more

ESA has just congratulated its first group of students to successfully complete the inaugural ESA Sales Certificate, and we took some time to speak to Tom Baynton-Williams to get his feedback and ... read more

The ESA Negotiation Workshop is being delivered in conjunction with Mike Davey, MD and founder of The Davey Partnership. Mike has over 20 years of experience coaching, mentoring and teaching ... read more