Like all industries, sponsorship has a responsibility to minimise environmental impact and advocate responsible sustainable practices.
In January 2023, sustainability was identified in an annual survey of the sponsorship community as the No.1 trend – for the third time in four years. ESA responded by creating a Sustainability Working Group that draws on the diverse expertise of 31 ESA members across the industry’s sponsors, rights holders and agencies.
On this page you can find a range of best-practice guidance, case studies, links and thought-provoking articles – all with one unifying intention: to make sponsorship as sustainable as possible.
The aim of this page is to support and guide all professionals working in sponsorship and foster a collective effort to making sponsorship sustainable.
The information provided is intended to guide you on your next steps, whether you are starting on the journey or if you have made some progress and want to know what to do next.
Please note that this is not an exhaustive list, but an ever-evolving resource, with constant input from the ESA Sustainability Working Group as well as companies such as Global Sustainable Sport and NetZeroNow.
COMMUNITY CASE STUDIES
EXTERNAL CASE STUDIES