News

UK independent parcel carrier Yodel has been announced as the new official delivery partner for the Celebrity Esports gaming tournament. With a mission to bring esports to a mainstream audience, ... read more

The British Olympic Association announces today that GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, has been appointed as official domain name, website builder and web ... read more

Dorna Sports is delighted to announce an agreement with Animoca Brands, the developer and publisher of the successful blockchain games F1® DeltaTime and The Sandbox, to bring MotoGP™ Ignition to Flow ... read more

In this day and age technological progress and customized solutions are increasingly central to the world of marketing and communication. This is why Visiva Adv and RTR Sports have joined forces to ... read more

ESA member AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based ... read more

Reg&Co, the sponsorship and fundraising consultancy set up with a mission to unlock commercial value and to help rights holders achieve their objectives, have welcomed a new member to the team, ... read more

The UK’s leading mental health charity for children and young people, YoungMinds have agreed a partnership with Celebrity Esports and its inaugural celebrity esports league. The first of its ... read more

The world leader in development will continue as MotoGP™ videogame partner for at least another five years, in addition to title sponsorship at a Grand Prix each season ESA member MotoGP™ and ... read more

ESA member Two Circles has made a number of key leadership changes, including the appointment of Lakhbir Sandhu as Group Chief Financial Officer. Sandhu will be responsible for driving Two Circles’ ... read more

Energy drink icon to support one of the most spectacular events on the calendar in 2021 ESA member Dorna Sports is delighted to announce an agreement with Red Bull that will see the energy ... read more

McLaren Racing today announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team. The Cisco Webex platform will be integrated ... read more

PayPal celebrates ongoing commitment to grassroots football, funding graduate programme led by charity partner, Football Beyond Borders Following on from the hugely successful ‘Give the Gift of ... read more

©INPHO/Guinness Six Nations Last week, the 2021 GUINNESS Six Nations Media Launch took place for the first time in a virtual setting. Verve, as the lead sponsorship agency for title partner ... read more

The Welsh Rugby Union has signed a new partnership with ESA member and world leading mouthguard brand, OPRO, to fit and supply all of its elite teams until 2024.Starting with the 2021 Guinness Six ... read more

ESA members Hays and City Football Group have combined for a new content series exploring how elite football players have moved towards their career goals. Hays, the world’s leading recruiting ... read more

The Scottish Professional Football League (SPFL) is the second oldest league in the world, delivering 768 matches per season with over 85million live TV viewers across more than 150 countries. Sport ... read more

ES member SweetSpot Group have appointed sports media company River Media Partners as their official broadcast agents for the UK & Ireland to continue to enhance the broadcast and distribution of ... read more

ESA member rEvolution, the international, fully integrated sports marketing agency, has been appointed by the Racing League – the ground‐breaking new team‐based horseracing initiative – as its PR ... read more