News

ExxonMobil has announced a new partnership with Visa Cash App Racing Bulls Formula 1 Team (VCARB), deepening the corporation’s long-term alliance to the Red Bull family and the pinnacle of single-seater racing. The arrangement begins with the upcoming 2025 Formula 1 season. Having been present in ... read more

one.com, part of group.one and a leading Danish company specializing in website creation, web hosting and digital solutions, is strengthening its partnership with the football club Oud-Heverlee Leuven (OHL) by collaborating with the agency Wasserman. This strategic partnership is part of a shared ... read more

Company formally brings together creative suite of services, built over two decades to serve clients through sports, music and entertainment Global sports, music and entertainment company Wasserman has united its best-in-class creative teams into a singular worldwide group under the ... read more

Manchester City has today announced its collaboration with globally renowned hotelier, Radisson Hotel Group, for the Club’s 401-room hotel which is set to open in late 2026. Known as The Medlock, the brand-new four-star hotel will be connected to the Etihad Stadium and located within the Club’s ... read more

Wasserman’s industry-leading branding and signage offering continues global growth with further expansion in the U.S. market Global sports, music, and entertainment company Wasserman has acquired branding and signage company bluemedia. The deal was announced today by Alastair ... read more

New research from Gemba, a leading independent advisory firm to brands and rights holders in sport and entertainment, reveals that employees of major sports sponsors* believe conflicts of interest are damaging the credibility of the marketing channel. The survey found that 42% of respondents ... read more

West Ham fans joined together this weekend at the Club’s first ever fan event in Utah, which culminated in a spectacular watch party for the Premier League London derby victory over Arsenal on Saturday.  The fun-filled West Ham Weekender took place in the breathtaking surroundingsof Canyons ... read more

RTR Sports Marketing is thrilled to announce the newly signed partnership between Pragmatic Play, a leading content provider to the iGaming industry, and the Aprilia Racing MotoGP Team for the 2025 season. This landmark collaboration brings together two industry leaders, creating an exciting ... read more

In 2025, social media isn’t just about cat memes and selfies, it’s an algorithm-driven battleground where user-generated content and authentic voices shape cultural trends. Platforms like Instagram and X have evolved into passive media hubs, fuelling an "addiction economy" that raises mental ... read more

Ear to the Ground, the global sports, gaming, and entertainment agency renowned for its Fan Intelligence® approach, is proud to announce a strategic partnership with the University of Salford to enhance its Fan_Intelligence®_AI platform. This collaboration, led by Professor Mo Saraee, will bring ... read more

Shikenso Analytics, a leading provider of AI-driven sponsorship valuation in the sports and entertainment industry, is announcing its partnership with Slovakian professional football league Niké Liga. This marks an important milestone for the league as they now incorporate an advanced analytics ... read more

Wasserman appointed to help unlock full commercial potential of iconic Dutch football club Global sports, music, and entertainment company, Wasserman, has entered a strategic partnership with Dutch football giants, PSV Eindhoven (PSV), to help supercharge the club’s commercial strategy. The ... read more