New York/London/Germany, October 10, 2019 — Mast-Jägermeister SE, the parent company of spirits brand Jägermeister, has appointed ENGINE as its global lead creative agency. In this role, ESA ... read more
News
European Sponsorship Association announces 2019 ESA Diploma results, marking strongest-ever graduating class
The European Sponsorship Association (ESA) is proud to announce the results of this year’s ESA Diploma, the industry’s flagship qualification for those aspiring to advance their careers in ... read more
BT signs with all home nations to boost grassroots football as the new lead partner of England, Scotland, Wales and Northern Ireland
BT signs multi-year deals with the SFA, FAW and IFA to become the exclusive lead partner across all four nationsBT secured a five-year lead partner deal with The FA in June and will now ... read more
The Marketing Institute of Ireland’s ‘Who Won Sponsorship Series 2019’
A joint event by The Marketing Institute and Onside Sponsorship Building on a successful collaboration with Onside over the past four years, the Marketing Institute of Ireland's ‘Who Won ... read more
Manchester City begins Vejo partnership
ESA member Manchester City has announced a new global partnership with health and wellness brand, Vejo, as the Club’s Official Smart Blending Device Partner. Vejo has created the first-of-its-kind ... read more
Former Hostage, Humanitarian and Author Terry Waite set to headline Mayflower 400 speaker series event
Event will explore the key themes of the Mayflower 400 commemoration focusing on shared emotions of hope, faith and determination Beirut kidnap victim Terry Waite is set to headline the next ... read more
Member Spotlight: Cake
What’s your name and position within the organisation? Rosie Holden - Managing Director of Cake (Havas) Can you tell us a little bit about Cake? Cake is the sport and entertainment hub of ... read more
International Floorball Federation appoints Protocol Sports Marketing as exclusive worldwide media rights distributor & sponsorship agency
Protocol Sports Marketing Ltd. is proud to announce that it has been appointed as the exclusive worldwide media rights distributor and sponsorship agency for the International Floorball Federation ... read more
Moniker Art Fair partners with Battersea Power Station
Art Fair celebrates 10th anniversary with move to Chelsea Sorting Office for 2019 - Moniker takes place from 2-6 October This October, Moniker Art Fair will be celebrating its ... read more
2020 ESA Awards judging panel unveiled as deadline for entries approaches
The European Sponsorship Association is pleased to announce its judging panel for the 2020 ESA Awards, marking the home-straight until submissions close. The most prestigious sponsorship prize in ... read more
Underbelly shares annual report on Scotland’s world-renowned Winter Festivals – Edinburgh’s Christmas and Edinburgh’s Hogmanay
Today ESA member Underbelly reveals the results of its sixth Edinburgh’s Christmas and second Edinburgh’s Hogmanay in an annual report covering the programmes, audience statistics, the results of ... read more
Team GB reveals ‘This Is What Makes Us’ campaign for Tokyo 2020
Team GB’s team announcements for the Tokyo 2020 Olympic Games commence tomorrow and ahead of the nation’s best sailors being selected for competition in Japan, Team GB has today revealed its campaign ... read more
Bright Partnerships wins Dunlop pitch
New balls anyone? Bright Partnerships win Dunlop’s ATP Tour partnership activation, starting with the Nitto ATP Finals in London this November. Game, set, match! ESA member Bright are very ... read more
Pitch Marketing Group appoints Luke Wilson to head up its growing sponsorship business
Pitch Marketing Group, the independent sports and entertainment marketing agency, has announced the appointment of Luke Wilson in the role of Head of Partnerships to lead its sponsorship consultancy ... read more
Derwent hoping to inspire next generation at Moniker Art Fair in deal brokered by Reg&Co
Derwent is proud to announce a new partnership with Moniker Art Fair, which will see the British brand involved in hosting a packed schedule of art workshops over the course of the ... read more
AOK Connect hosts ‘Partnerships in Sustainability’ networking breakfast
ESA member AOK Connect, the sponsorship consultancy of The AOK Events Group led by Sam Baring, hosted its first networking breakfast titled ‘Partnerships in Sustainability’. This event was the first ... read more
World Floorball Championships’ 2020 ‘Equal Opportunity’ campaign brings joy to hundreds of children
The campaign focuses on bringing the joy of exercise also to those who are financially challenged. The amount of donations received during the first round of the campaign, which was launched in ... read more
Gary Brosnan joins CSM as Executive Creative Director
ESA member CSM is pleased to announce the appointment of former Amazon, Edelman and Octopus Group executive Gary Brosnan as Executive Creative Director. Gary will head up the creative services ... read more
Tour of Britain organisers aiming for growth following Mathieu van der Poel victory in 2019 race
Professional cycling’s most exciting talent, Dutchman Mathieu van der Poel has won the OVO Energy Tour of Britain, Britain’s biggest and most prestigious cycling race, heralding an exciting new era ... read more
European Sponsorship Association’s Industry-Leading Sales Qualification to Return in 2020
The European Sponsorship Association has extended its commitment to best-practice sponsorship for members with the launch of the 2020 Sponsorship Sales Certificate. Now entering its fourth year, ... read more
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