Fulham Football Club is delighted to announce a partnership with VIA Academy, as the Club’s official Virtual Football Academy Partner for the next two years. VIA Academy is a sports technology ... read more
News
Two Circles expands global offering with tech-driven acquisition
Codeware acquisition sees four-time Agency of the Year build on growing tech offering with sixth global office opening in Melbourne, Australia Two Circles has announced the acquisition of ... read more
SweetSpot appoint The Value Xchange to handle TV broadcast sponsorship rights
The Value Xchange have been appointed the exclusive agency to sell the TV broadcast sponsorship rights for the UK’s biggest and best professional cycling events, the Tour of Britain, Women’s Tour, and ... read more
Irish sponsorship set to return to €200M+ mark in 2023: ONSIDE
The Irish sponsorship industry grew by 9% to reach €196m in 2022 and the 17th annual ONSIDE Irish Sponsorship Industry Survey estimates there will be further growth of 8% in 2023 to €212m, surpassing ... read more
The Design Council to partner with Radix Big Tent in 2023
The Design Council will partner with the 2023 Radix Big Tent Ideas York Summit and Festival in a deal brokered by Reg&Co. The 2023 Big Tent Ideas Summit and Festival will be held in Dean’s ... read more
rEvolution expands global footprint with Sine Qua Non (SQN) acquisition
Global sports marketing agency expands geographic footprint in London, and enhances expertise in marketing for clients in technology, sport and automotive rEvolution, the independent, global ... read more
CSM Sport & Entertainment bolsters Rights team with two new hires
CSM Sport & Entertainment (CSM) is pleased to announce the hire of Luke Matthews as Head of Sales - Australia. Luke joins CSM following a successful three years as Head of Corporate & ... read more
Dave Clarke appointed new Chief Executive of British Paralympic Association
A record-breaking Paralympian has been appointed as the new Chief Executive of the British Paralympic Association. Dave Clarke will succeed Mike Sharrock who steps down at the end of February ... read more
Stoli Group and Maserati MSG Racing will liberate the winning spirit ahead of the ABB Formula E Season 9
Stoli Group, the leading global ultra-luxury spirits and wines company, today announced a rebrand of their partnership with the Formula E Team Maserati MSG Racing, switching the focus from ... read more
Brother UK enter tenth year of partnership with the Tour of Britain and Women’s Tour
Brother UK will continue their support of Britain’s biggest professional cycle races, the Tour of Britain and Women’s Tour, for a tenth consecutive season in 2023, it has been announced. Picture by ... read more
Olympique de Marseille puts match highlights at players’ and sponsors’ fingertips with Newsbridge Cloud Media Hub
Multimodal AI Indexing is saving the French professional football club’s internal teams hours of work, while its players and sponsors can access, select and share match highlights right from their ... read more
Verve acquired by US-based global agency network, The Opus Group
Acquisition to offer full global scale and capabilities for London-based brand experience and events agency Verve, the Irish headquartered multidisciplinary experience agency, has announced it ... read more
Wembley welcomes back record-breaking crowds throughout 2022
More than 2.6 million people poured through the doors of Wembley Stadium, connected by EE, during 2022, in what has been a record-breaking year for the venue. The stadium has hosted 35 events ... read more
European Sponsorship Association launches ESA Fellowship
To celebrate its 35th anniversary in 2023, the European Sponsorship Association (ESA) is launching a new honour – the ESA Fellowship. Nominations opened today as ESA began the process of ... read more
The DP World Tour and BMW Group sign five-year partnership extension
The DP World Tour and BMW Group have signed an extension to their partnership that will see the leading premium automotive brand BMW remain an Official Partner, and the Official Car, of the DP World ... read more
Reg&Co. sign Insanity Group as partner to the 2023 Audio & Radio Industry Awards (ARIAS)
Reg&Co, The Radio Academy’s appointed sponsorship agency, has secured a partnership with Insanity Group for the UK radio and audio industry charity. Rylan will host the 2023 ARIAS The global ... read more
Rights Holders urged to raise their game on due diligence to guard against damaging partnerships
Sponsorship Sentiment Tracker - Wave 16 Companies selling sponsorship rights have been challenged to do more to protect themselves from partnerships that could damage their reputation or their ... read more
Influence Sports & Media and Populate Social join Mongoose Group
Mongoose Group, part of MISSION Group plc, bolsters offering with the acquisition of Influence Sports & Media and Populate Social The recently created Mongoose Group, as part of the MISSION ... read more
European Sponsorship Association announces 2023 ESA Awards shortlist
Nigel Owens MBE to host 2023 ceremony in London Tickets on sale with almost 100 organisations in contention ESA Chairman pays tribute to ‘outstanding creativity and innovation’ Brands, ... read more
Naming rights partnerships result in 30 per cent uptick in brand awareness after first year
As marketers consider how to get bang for buck on their budgets in 2023, new research into the effectiveness of naming rights partnerships reveals that brands experience a 30 per cent increase in ... read more
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