News

As an official supporter of Team GB, Ben Sherman is honoured to outfit the official delegation of Team GB athletes and British Olympic Association staff for the occasion of the Opening and Closing ... read more

Leading UK stillbirth and neonatal death charity Sands and Surrey FA have teamed up to give men affected by the death of a baby a new way of receiving support through football. Sands oversees and ... read more

The British Olympic Association and Randox Health, the United Kingdom’s largest Covid-19 PCR testing provider, today announce they have signed a two-year partnership for Team GB’s Covid-19 testing for ... read more

As football fever sweeps the UK, McDonald’s is putting on over 3,000 free football sessions for kids this summer From Friday 28th May 2021, the first ever advert for McDonald’s Fun Football ... read more

Bicycle NSW has appointed CSM Sport & Entertainment to deliver the iconic Spring Cycle event due to take place on 12th September 2021 in Sydney. The appointment will see global integrated ... read more

As social distancing restrictions ease and the UK opens up again, it presents a unique opportunity for brands to reconnect with consumers starved of cultural immersion for the past year. How has ... read more

Wales Open renamed as the Cazoo Open, to be held at the Celtic Manor ResortCazoo Classic replaces the English Open and will be held at the London Golf Club Celtic Manor Resort - Getty ... read more

Move signals England Athletics’ commitment to put sustainability as a central element of future planningAppointment of SB Partnerships to lead search marks significant milestone for new consultancy, ... read more

SweetSpot Group, organisers of the Tour of Britain and Women's Tour professional cycle races, are pleased to announce the appointment of Miles Rose as Commercial Director from 1 June. Miles' ... read more

Global integrated marketing and brand experience agency CSM Sport & Entertainment joins just a handful of marketing businesses that have been accredited with achieving sustainability certification ... read more

Henley-based communications and sponsorship agency, SQN, has been appointed by charitable organisation, Rivertime Boat Trust, for the provision of retained PR and content ... read more

The Tour Series and Freewheel.co.uk have today celebrated the two months to go marker until the start of the 2021 event by unveiling the spectacular leaders’ jerseys for this August’s ... read more

With just over two months until the Tokyo 2020 Olympic Games, Yoplait Kids – creator of beloved yogurt brands Petits Filous, Frubes and Wildlife – proudly unveiled six Team GB ambassadors to front its ... read more

The Mercedes-AMG Petronas Esports Team and SteelSeries, today announced their official partnership, introducing SteelSeries as the exclusive peripherals supplier.With the new deal, SteelSeries and the ... read more

Award-winning craft beer brand JUBEL have been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series, Britain’s leading procycling events. JUBEL brew dangerously ... read more

Tom Daley and Jack Laugher are named in a phenomenally strong 12-person diving squad heading to the Tokyo 2020 Olympic Games in less than two months’ time. After a terrific performance at the FINA ... read more

Global sponsorship will showcase how Pega is the right partner for the Ryder Cup, while highlighting the importance of problem solving and teamwork throughout the competition. Ryder Cup trophy at ... read more

The North Face believe exploration has the power to shape lives, connect communities and create meaningful change. Yet for many communities and individuals, the path to exploration can be a ... read more

The British Olympic Association (BOA) has today named the five athletes that will represent Team GB in taekwondo at the Tokyo 2020 Olympic Games. Double Olympic champion Jade Jones is named beside ... read more