News

This 2019-20 college basketball season, Continental continues to build national brand awareness through entertaining commercial content hit home by 17 college basketball halftime dunk shows ... read more

New three-year agreement includes London venues The O2 and The SSE Arena, Wembley London, 13 February 2020: Addison Lee, the global premium car service, has struck a deal to become the official ... read more

This year will see Virgin Money reinvent and reinvigorate both the brand and the banking experience it offers customers in the UK. Today the company announces new partnerships with two of the ... read more

The first expert research of sponsorship in Russia was prepared for ESA members. At the end of 2019, the Russian agency Sponsor Consulting (member of the European Sponsorship Association), ... read more

New Platforms and Opportunities for Brand Partnerships Driven by Property’s Growth The WTA (Women’s Tennis Association) has announced the appointment of ESA member CSM Sport & Entertainment as ... read more

Vodafone has today unveiled a new partnership with The SSE Hydro Arena in Glasgow in a further commitment to the region.  The SSE Hydro Arena is Scotland’s largest entertainment venue hosting ... read more

Limelight Sports, the agency of the active world has brought in Marc Hope Consulting (The Winning Tape ltd) to work on the sponsorship acquisition programme for the agency’s owned campaigns.  These ... read more

The Dons Trust, AFC Wimbledon’s owners, look to raise £5 million in loans from fans and investors for new stadium through new Plough Lane Bond ESA member Cake, the sport & entertainment agency ... read more

ESA member Hill+Knowlton Strategies (H+K), international public relations agency, today announces the appointment of Jamie Corr as the new Managing Director of its Sports sector in the ... read more

ESA member Live Nation, the world's leading live entertainment company, released "The Beauty of Live," a report that captures makeup, skin care and grooming trends among Gen Z and millennial live ... read more

Today, ESA member ParalympicsGB and Nestlé Cereals UK launch a new campaign and partnership to inspire more families to feel the physical and mental benefits of living a more healthy and active ... read more

A ground-breaking initiative to develop a digital and an Over-The-Top (OTT) broadcast platform for British Olympic and Paralympic sports has today been announced by a group of leading sports’ National ... read more

Last year, American Express [NYSE:AXP] confirmed a multi-year extension of its long-term partnership with Brighton & Hove Albion FC (the Albion). As the club’s Official Sponsor, American Express ... read more

Big brand marketing veteran brings client perspective to fast-growing sports and entertainment agency. Veteran marketer Christa Carone has joined global marketing agency CSM Sport & ... read more

The prestigious Championship gives the brand the opportunity to champion its ‘care’ purpose with rugby fans, and tackle stereotypes across the globe Today, Dove Men+Care announced a multi-year ... read more

Following a successful campaign with Duracell in December 2019, Chelsea Football Club have officially launched a new media proposition to enable brands to collaborate with the Club on short-term ... read more

-Most Powerful Sponsorship Platforms in Club Football Revealed by POWA Index- DataPOWA Ltd, the AI technology firm delivering POWA index, has today released a list of the 20 most powerful club ... read more

With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach ... read more

The world’s top cyclists will return to Suffolk this June as the county hosts the final stage of The Women’s Tour on Saturday 13 June. It will be the first time that Suffolk has hosted the final ... read more