News

Award-winning global sports and entertainment consultancy Right Formula has won a competitive multi-agency pitch to support Vodafone’s partnership with Gallagher Premiership Rugby team Wasps Rugby, ... read more

Global integrated marketing agency, CSM Sport & Entertainment, has today announced two new senior hires to bolster its Creative team in the UK. Alex Kemp and Charlotte Monks have joined the ... read more

Rewise Learning have appointed sponsorship agency Reg&Co. to help develop a partnership and sponsorship strategy for 2022. Rewise Learning is an alternative education and creative training ... read more

For the first time in the World Floorball Championships referees will be dressed in fully customised referee shirts. The LOC in Helsinki and their sponsor Fisherman’s Friend have with the creativity ... read more

Ahead of the upcoming 2022 season, Greenpower Education Trust has announced the renewal of its partnership with SQN, which has been the charity’s official Communications Partner since late ... read more

The European Tour today announced a multi-year partnership from the 2022 season onwards with Fortinet, a global leader in broad, integrated and automated cybersecurity solutions. As an Official Tour ... read more

Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports (L), with Stefano Zanette, President, and Luca Giavi (R), Executive Director of Prosecco DOC Consorzio A new era for ... read more

©UNICEF/Bashizi DRC The European Tour’s ‘Every Birdie Counts’ campaign, which has throughout the 2021 season raised crucial funds for UNICEF and supported its aim to deliver three billion vaccines ... read more

KORE Software is known as the leader in sponsorship and business management solutions for the sports and entertainment world. The global company helps 850+ of the largest professional sports ... read more

The 2021 AJ Bell Tour of Britain, the first edition of the UK’s most prestigious cycle race in two years owing to the COVID-19 pandemic, enjoyed significant TV growth during September’s comeback event ... read more

Dorna Sports and Tissot are delighted to announce the renewal of their contract that sees the Swiss watchmaker remain Official Timekeeper of the FIM MotoGP™ World Championship for several years to ... read more

McLaren Racing and Smartsheet, the enterprise platform for dynamic work, today announced a new partnership that will see Smartsheet become an official technology partner of the McLaren Formula 1 team ... read more

Primark grows its sports licence offering with an exciting National Football League collaboration Primark, the international fashion retailer, is excited to announce a brand-new partnership with ... read more

The National Football League’s UK collaboration with Universal Music UK’s brand partnership division, Globe and UK music platform, Mixtape Madness, launches with a new podcast series. The content ... read more

McLaren Racing today announced Emma Gilmour as the team’s first-ever female driver, who will compete for the McLaren Extreme E team in 2022. Emma’s announcement follows a media engagement today ... read more

Dorna Sports is thrilled to announce Brembo as the title sponsor for the upcoming Algarve GP. The event, set to take place at the stunning Autodromo Internacional do Algarve from 5-7 November, will be ... read more

Sponsorship specialists Sine Qua Non (SQN) have helped to realise a brand-new multi-year partnership between the Algorand Foundation and the Envision Virgin Racing Formula E team, which has been ... read more

Verve GB are delighted to announce that they have been assessed and awarded the ISO 20121 Sustainability Certification for the first time, following in the footsteps of Verve Ireland who have retained ... read more