News

Burnley FC’s principal front of shirt partner Spreadex is donating its front-of-shirt branding to the Alzheimer’s Society, in support of the club's work with the charity, for the Clarets’ Carabao Cup ... read more

England Athletics is delighted to welcome Sportsshoes.com as a new Official Partner. The UK's No. 1 specialist performance running and fitness retailer, Sportsshoes.com have a proud heritage and ... read more

Enel and MotoE™ have renewed their synergy for another three seasons, consolidating a successful partnership which began with the inception of the FIM Enel MotoE™ World Cup in 2019. Dorna Sports is ... read more

Irish athleisure brand Gym+Coffee continues its expansion in the UK with the opening of a fourth Clubhouse Ireland’s leading athleisure brand and global community, Gym+Coffee, has announced the ... read more

SA Open trophy The South African Open Championship will return to the Gary Player Country Club from 2-5 December 2021 with a prize fund of US$1.5 million and with Christiaan Bezuidenhout back to ... read more

500,000 $EFC tokens sold out in four minutes during first wave of Fan Token offeringSeason Ticket, Hospitality and Official Members can still redeem their free $EFC Fan Token Everton and ... read more

The legendary French marque will remain the official, sole tyre supplier of the premier class from 2024-2026  Dorna Sports is pleased to confirm a new three-year contract extension with ... read more

CSM Sport & Entertainment has announced a new leadership structure for their Asia operations which sees the appointment of two Regional Directors. Lesley Murphy and Kathryn Rhodes have been ... read more

Fan Token Offering launches at midday (BST) on Wednesday 15 SeptemberSeason Ticket, Hospitality and Official Members can all redeem a free $EFC Fan TokenHighly-anticipated collectable $EFC digital ... read more

British Cycling have appointed WeAreFearless to help launch new strategy ahead of Paris 2024. The pair have worked together to craft a number of creative assets to launch the new strategy and act as a ... read more

A new partnership is announced today between the National Football League and cinch, the UK’s fastest-growing online car marketplace. The innovative e-commerce scale-up becomes Presenting Partner of ... read more

Left to right: Chris Allen (Managing Director), Henry Chappell (Founding Partner) Rebecca Martin (Deputy MD) Pitch Marketing Group has appointed Rebecca Martin as Deputy Managing ... read more

Volvo Car UK has announced a new three-year partnership as the Official Automotive Partner of the Eden Project and the Eden Sessions music concerts, a deal brokered by AEG Global Partnerships. This ... read more

AJ Bell has been confirmed as the new title partner of the 2021 AJ Bell Tour of Britain and AJ Bell Women’s Tour, Britain’s biggest and most prestigious cycle races. AJ Bell is one of the UK’s ... read more

Leading marketing and brand experience agency CSM has appointed the highly renowned sports and entertainment industry executive, Charlie Beauchamp, as its inaugural Country Manager for Saudi Arabia, ... read more

Credit: Jordan Curtis Hughes On 27 August All Points East returns to Victoria Park in London after a break in 2020 due to the pandemic. Appearing at the festival will be new and existing partners – ... read more

Eisberg, the UK’s leading alcohol-free wine brand, will celebrate five years of partnership with Britain’s biggest professional cycle race, the Tour of Britain, after renewing their commitment to ... read more

MKTG Sports + Entertainment today announced the results of its 2021 MKTG Frontier survey, gauging opinions from over 600 industry professionals around the world. In 2020, MKTG Frontier reported a ... read more

Budweiser Brewing Group UK&I, a proud part of AB InBev, today announces a five-year extension from 1 January 2022 of its long-term partnership with AEG as the Official Beer Partner of The O2 arena ... read more