Global sports, music, and entertainment company Wasserman announced today that CSM Sport & Entertainment, acquired in October 2023, has been rebranded as Wasserman. Integration of the two companies has been taking place since the acquisition, and will continue throughout 2024. The rebrand of ... read more
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Underground Fan Club & MKTG Sports + Entertainment launch Gen-Z focused programme
Underground Fan Club and MKTG Sports + Entertainment have launched a new programme called ‘Future FWD’, a free of charge initiative designed to help Gen-Z individuals break into the sports and entertainment industry. Starting on 24 April 2024, the programme will take place over a four-month ... read more
European sponsorship valued at €30.9bn as industry returns to pre-pandemic levels
Sponsorship across Europe recovered to pre-pandemic levels in 2023 after another year of significant growth, according to research from the European Sponsorship Association and Nielsen Sports. The 2024 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market ... read more
University of Wolverhampton takes up naming rights of The Halls
Formerly The Halls, Wolverhampton, iconic Midlands’ venue renamed as University of Wolverhampton at The Halls through a five-year agreement with AEG Global Partnerships Today, the University of Wolverhampton has been announced as the new naming rights holder for The Halls, one of the most ... read more
Olympic Federation of Ireland and PTSB celebrate 100 years of Team Ireland at St Patrick’s Festival Dublin
A global audience will witness Ireland’s celebration of 100 Years of Olympic participation next month when Team Ireland plays a central role in the National St Patrick’s Day Parade in Dublin on 17 March 2024. Ireland first competed as a nation in the Olympic Games in Paris 1924, and St. Patrick’s ... read more
Liverpool FC and SC Johnson win prestigious ESA award for sustainability
Liverpool FC and its official sustainability partner, SC Johnson, have won the Environmentally Sustainable Sponsorship Award at the industry-leading 2024 ESA Awards. The ESA Awards showcases the best-in-class campaigns that cover the entire spectrum of sponsorship disciplines and recognise ... read more
Ingenuity acquires Reg&Co
UK’s leading new business consultancy bolsters its brand partnerships division with latest acquisition Leading new business consultancy, Ingenuity, today announces the acquisition of sponsorship specialist Reg&Co for an undisclosed sum. Reg&Co’s Founder Karen Morris and Director Stu ... read more
Best of European sponsorship celebrated at 2024 ESA Awards
A record attendance of more than 520 professionals gathered in London to celebrate the best of European sponsorship at the 16th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 12-18 months, passing a rigorous judging ... read more
IFAF appoints ONSIDE to support commercial development of Flag Football
ONSIDE has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying ... read more
NEOM announces principal partnership with T20 cricket giants Rajasthan Royals
NEOM, the sustainable development taking shape in the northwest of the Kingdom, has announced that it has been appointed as principal partner of Rajasthan Royals, one of India's premier T20 cricket league teams. Under the terms of the agreement, Rajasthan Royals will sport NEOM's corporate ... read more
Sage brings expertise in data and insights to global sport via partnership with Sportable
The partnership will also result in the extension of a STEM programme to support 1,200 school children in the North East of England, where Sage’s global headquarters is based Sage, the leader in accounting, financial, HR and payroll tech for small and mid-sized businesses, is ... read more
Team Ireland House Paris 2024 tickets now on sale
Opportunity to buy tickets for the biggest party in Paris during the Olympic Games Tickets to the Team Ireland House at the Paris Olympic Games officially go on sale today. Irish fans travelling to the Olympic Games are invited to join what is guaranteed to be the biggest party in ... read more
Manchester City extends partnership with Qualtrics as Official Experience Management Software partner
Manchester City has today announced an extension of its partnership with Qualtrics, the leader and creator of the Experience Management (XM) Category. An Official Club Partner since 2021, the new agreement announced today will see Qualtrics expand its role as Official Experience Management ... read more
Global Street Art appoints Reg&Co and Rosendale Partnerships to source sponsors for London Mural Festival 2024
The UK’s leading mural-painting company Global Street Art have announced the appointment of Reg&Co and Rosendale Partnerships as the two partnership agencies who will secure partners for the second edition of the London Mural Festival. The second London Mural Festival, taking place ... read more
PTSB launch TTL campaign as part of the Bank’s Title Sponsorship of the Irish Olympic and Irish Paralympic Teams, supporting ‘The Human Behind the Athlete’
The campaign created by Publicis Dublin portrays the human behind the athlete on their path to the Olympic Games and Paralympic Games Paris 2024 Following the launch of their ‘Altogether More Human’ brand platform in October and their ‘Moving With You’ mortgage platform in December, comes the ... read more
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