News

BELTER is the first-ever performance pouch to be certified by Informed Sport BELTER caffeine performance pouches provide a new way to combat fatigue and enhance peak performance BELTER, the ... read more

The Royal Institution have appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. Credit: Paul Wilkinson The Royal Institution (Ri) is an ... read more

Shaw to lead Octagon’s creative, planning, strategy, and production teams across the region Octagon, the leading global creative agency in sport and entertainment, has announced the elevation of ... read more

The Greater Game is a programme that harnesses the power of football, to inspire the next generation to live healthier lives The FA has partnered with like-minded organisations to tackle physical ... read more

Global sport and entertainment agency, CSM, has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services to deliver solutions that combat some of ... read more

Underdog Sports Marketing has been appointed by the Mary Rose Trust to lead their sponsorship strategy. The Portsmouth-based museum is home to the remains of the historic battleship the Mary ... read more

Back by popular demand, The Home Nations and EE are proud to once again join forces for The Connected Club Cup 2023 with the introduction of the first women’s tournament. The Esports FIFA ... read more

Sponsorworks, a leading ticketing and hospitality software company, is excited to announce its new customer relationship with Xero, the global small business platform. Xero will use the ... read more

Radox, the UK’s number one shower and bathing brand[1], has announced its new official partnership with the England & Wales Cricket Board (ECB), incorporating the Men’s, Women’s, and Disability ... read more

British Airways announced as Official Partner for the iconic festival, bringing unique activations and experiences for festival-goers American Express presents BST Festival returns to London for ... read more

Marmite announce collaboration with England’s original cricket supporters’ club, and its unofficial 12th Man, The Barmy Army Unilever brand also announce partnership with record-breaking fast ... read more

BT Sport and EE are teaming up to deliver a TV landmark; creating some of the most accessible programming yet seen of the Premier League and UEFA Champions League, with cutting-edge broadcasts ... read more

Partnership with rEvolution designed to maximize the league’s exposure and drive U.S. fandom Ligue 1 Uber Eats, one of Europe's most prominent football leagues, featuring global stars such as ... read more

London Sport is collaborating with supermarket chain Aldi to deliver thousands of pounds worth of vouchers to schools taking part in the Opening Schools Facilities Programme, to provide healthy snacks ... read more

One of the world’s biggest rugby union leagues is securing and making its 500+ annual matches and 400TB video archive easily accessible to clubs and sponsors, thanks to Newsbridge’s AI-powered cloud ... read more

New multi-year global partnership represents Gallagher’s commitment to help grow participation in women’s rugby and improve the pathway for women at elite levels of the sport. World Rugby and ... read more

Britain’s two UCI Continental teams - Saint Piran and TRINITY Racing – will return to the Tour of Britain in 2023, organisers SweetSpot have announced today. For the third year running, the race ... read more

Right Formula is launching a business in Barbados, covering work across Caribbean region Forms a strategic partnership with Barbados-based business Dakota Ross to create Right Formula ... read more

Global integrated marketing agency CSM Sport & Entertainment (CSM) has been appointed by Rugby Australia and The British & Irish Lions as the exclusive sponsorship agency for the Lions Tour to ... read more

New Festival Director Nicola Benedetti’s first Edinburgh International Festival programme is revealed Benedetti sets out a vision for the 2023 Festival to deliver the deepest possible ... read more