News

To mark World Mental Health month, Vhi has today launched a campaign as part of its award-winning More Than Running series, which this time focuses on the positive mental health benefits of participating in parkrun. Vhi’s recent parkrun survey of parkrunners found that parkrun not only offers ... read more

 Laya healthcare is thrilled to unveil its latest sponsorship campaign, 'We are one. Always.’, a captivating campaign linking to their Connacht, Leinster and Munster Rugby partnerships to help combat loneliness in Ireland, leveraging the social connection offered by the rugby community. Created ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure partners and sponsors for the inaugural London Soundtrack Festival 2025. The London Soundtrack Festival 2025 will be the capital’s first dedicated festival featuring the finest film, TV and video ... read more

Sponsorship and brand partnership agency Reg&Co announce their appointment to secure partners and sponsors for North One TV. North One has been a globally recognised producer of world-class factual entertainment, sports and live event TV programming over the last thirty years, with their ... read more

Sid Lee London x Appinio consumer study reveals athlete fame as the key driver in growing interest in women’s sport but uncovers a 72% gap in fame between top athletes in leading male and female competitions. New research released today by Sid Lee London x Appinio reveals the true extent to which ... read more

Darragh Maloney (RTÉ), Shane McGonigle (Marketing Institute Ireland), and Kim Kirwan (ONSIDE) gathered today to launch the "Big Time" Who Won Sponsorship Series, which will be returning on October 17th to Dublin's Aviva Stadium. This year's event explores how to stand out in a golden era of ... read more

Energia have been announced as the Official Energy Partner of Connacht Rugby, expanding the energy company’s Irish Rugby sponsorship portfolio. Energia have been long-standing proud supporters of Connacht Rugby as members of the Connacht Rugby Business Club and have now extended this relationship ... read more

SponsorLab today announces the release of its version 2.0 sponsorship management tool with major feature enhancements in response to market demands. In addition to the core SponsorLab features that enable the setting and weighting of sponsorship objectives and KPIs within a performance scoring ... read more

Ross Arnold joins rEvolution as the head of Europe to drive strategic initiatives. rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head of Europe. Reporting directly to Founder and CEO John Rowady, this integral ... read more

Coventry Building Society has unveiled its latest campaign in partnership with creative agency Ear to the Ground. The campaign aims to elevate awareness of the Society’s sponsorship of the Coventry Building Society Arena and Coventry City Football Club. Featuring Coventry-born comedian Guz Khan, ... read more

Bolt Ventures also joins the investment round Otro Capital, the New York based sports private equity firm has announced it is making a strategic investment in global sports company Two Circles. Bolt Ventures, David Blitzer’s family office, has also invested alongside Charterhouse Capital ... read more

Transformative acquisition enhances comprehensive sports media solutions and digital analytics, generating millions in new revenue for rights holders rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay, a multi-award winning and globally ... read more

Global sports, music and entertainment company, Wasserman, has today launched a new research report which investigates the future of betting brands sponsoring football in Belgium. The report follows the announcement that a broad ban on advertising and sponsorship for betting brands will be ... read more

This summer, BYD brought the Belgian coast to life in partnership with Play Nostalgie, inviting the public to a unique karaoke experience in a car. A BYD was placed on the Nieuwpoort promenade, offering visitors a special opportunity to sit in the car, choose their favorite song, and showcase their ... read more