News

Fulham Football Club has announced Britvic as the Official Soft Drink and Tonic Supplier of Fulham Pier and Craven Cottage in a three-year partnership agreement. Left - Henry Birch - Head of Sponsorship, UK, Fulham FC & Jacksonville Jaguars; Right - Adam Russell - Director of ... read more

Istanbul mayor Ekrem İmamoğlu has praised the 150 Olympians from all over the world who came to Istanbul for two days of discussion, debate and learnings. Over 100 countries were represented at the third World Olympians Forum, whose aim was to spread best practices, hear from world experts and ... read more

Battersea Power Station hosts NFL Experience London fan event on Saturday, 7 October NFL Experience London is non-ticketed, free to attend and open to all ages The National Football League will touch down at London’s iconic Battersea Power Station this October for a one-day fan event to ... read more

Sponsorship and partnership agency Reg&Co are working with the International Association for Human Values (IAHV) to find match funding to help displaced Ukrainian refugees across Europe. The IAHV is specialised in supporting mental health and psychological wellbeing of refugees and ... read more

Chart-toppers Joel Corry and Ella Henderson gave Sky customers a VIP experience to remember with exclusive performances to launch Sky’s brand-new Sky VIP lounge at OVO Arena Wembley, with the Sky VIP Official Big Top 40 from Global.   Guests were treated to sets from the Sky VIP Official Big Top ... read more

Laya healthcare is thrilled to have unveilled its latest endeavour, 'Driven,' a multi-platform campaign featuring a five-part video series in conversation with brand ambassador, Johnny Sexton, that delves into the profound self-belief of some of Ireland's greatest sports stars.  Created in ... read more

The French Federation of Basketball secures its history and sets itself up for future innovation  with a swift move to Newsbridge’s Cloud Media Hub and mobile app. Simon Guionnet manages the archive department at FFBB under long-time Heritage and Archives department head Daniel Champsaur. They ... read more

SweetSpot, the organisers and promoters of the men’s Tour of Britain, Women’s Tour and the Tour Series, have appointed full-service, brand focused international sports marketing agency Orsen to be principal commercial agency to The Tour events. Orsen will be charged with leading the new ... read more

World-leading hospitality group strengthens partnership with SailGP, offering clean energy transition solutions Accor, a world leading hospitality group with more than 5,400 properties and 10,000 food and beverage venues throughout 110 countries, has today expanded its partnership with SailGP, ... read more

Global sports marketing agency Right Formula delivered a successful summer of sport with newest golf client NTT DATA, after winning a competitive tender earlier this year to activate the brand’s sponsorship with The Open Championship. Throughout the year Right Formula delivered a variety of ... read more

eif.co.uk SELECTION OF 2023 FESTIVAL IMAGES – see here FESTIVAL SUMMARY VIDEO – see here Photo: Jess Shurte The 2023 Edinburgh International Festival has ended on a high, after 24 packed days of events from 2,500 remarkable and diverse artists representing 50 nations. The programme was ... read more

The final design features local elements of the host city combined with iconic aspects of the competition The brand identity for the 2024 UEFA Champions League final in London was officially unveiled today at this season's group stage draw at the Grimaldi Forum in Monaco. Credit: ... read more

Pinarello, the world-famous bike manufacturer, have today been unveiled as the Tour of Britain’s king of the mountains partner for 2023. Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains ... read more