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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • Policy papers
  • Event resources

Research & Best Practice

Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.

ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.

ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.

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Available to logged-in National Representatives

MEMBERS

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MEMBERS

Golden Decade of French Sport – Two Circles

MEMBERS

Sports Media Rights’ Data Opportunity – Two Circles

MEMBERS

2022 Environmental Sustainability – expectations of the sponsorship industry

ASSOCIATES
MEMBERS

2023 ESA Trends Report

PUBLIC

ESA Annual Newsletter | 2022

PUBLIC

ESA Sponsorship Sentiment Tracker Wave 16 (December 2022)

MEMBERS

Wasserman Think Tank – Impulse Network

PUBLIC

VoW Digest #3 – Web3 Basics – A Brief History of the Internet

PUBLIC

VoW Digest #2 – Cryptocurrency – The Basics

PUBLIC

VoW Digest #1 – The Ethereum ‘Merge’

PUBLIC

MKTG S+E Frontier 2022 Trends

PUBLIC

MKTG S+E Frontier Web3 Report 2022

PUBLIC

Sponsorship Sentiment Tracker Wave 15 (September 2022)

ASSOCIATES
MEMBERS

2022 ESA Trends Report

PUBLIC

Sponsorship Sentiment Tracker Wave 14 (January-February 2022)

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Most popular resources

  • #ESAbreakfast event | Partnering for Success: Navigating the Gaming and Esports Industry – 14 September 2023
  • Golden Decade of French Sport – Two Circles
  • Sports Media Rights’ Data Opportunity – Two Circles
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