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European Sponsorship Association

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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • ESA Sponsorship Trends
  • Sustainable Sponsorship
  • Premium Resources (€)
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  • Event Resources
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Research & Best Practice

Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.

ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.

ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.

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PUBLIC

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ASSOCIATES

Available to logged-in ESA Associates

NAT REPS

Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
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MEMBERS

caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams

PUBLIC

Ear To The Ground Fan Intelligence Index – Talent Edition

MEMBERS

White Paper – Winning with Data: How GIANTX and Shikenso Built a Sponsor Value Engine

PUBLIC

Motivations of BAFTA Awards Sponsors – by caytoo

MEMBERS

XVII Sport Sponsorship Barometer & Trends in Sport Business – SPAIN – SPSG Consulting

MEMBERS

The Norwegian Sponsorship and Event Market 2024

PUBLIC

2024 Environmental Sustainability: Expectations of the Sponsorship Industry

PUBLIC

Sponsorship Sentiment Tracker Wave 18 (December 2024)

PUBLIC

ESA Sponsorship Sentiment Tracker (all waves)

PUBLIC

Nurturing Lifelong Fandoms – Two Circles

MEMBERS

The Future of Corporate Hospitality Report 2024

PUBLIC

Fan Intelligence Index 23/24 – Ear To The Ground

PUBLIC

MKTG Trends Report 2024 powered by Decoding 360

MEMBERS

ASN: Asia Market Analysis 2023

PUBLIC

Fuelling Fan Growth with AI – Two Circles

PUBLIC

ESA Annual Newsletter | 2023

PUBLIC

Sponsorship Sentiment Tracker Wave 17 (November 2023)

MEMBERS

The Untapped Value of Women’s Sports Fans – Fifty x The Sports Consultancy

PUBLIC

How brands can disarm toxicity in gaming communities – Ear to the Ground

MEMBERS

Golden Decade of French Sport – Two Circles

MEMBERS

Sports Media Rights’ Data Opportunity – Two Circles

PUBLIC

2023 Environmental Sustainability: Expectations of the Sponsorship Industry

PUBLIC

ESA Annual Newsletter | 2022

PUBLIC

ESA Sponsorship Sentiment Tracker Wave 16 (December 2022)

PUBLIC

2022 Environmental Sustainability: Expectations of the Sponsorship Industry

MEMBERS

Wasserman Think Tank – Impulse Network

PUBLIC

VoW Digest #3 – Web3 Basics – A Brief History of the Internet

PUBLIC

VoW Digest #2 – Cryptocurrency – The Basics

PUBLIC

VoW Digest #1 – The Ethereum ‘Merge’

PUBLIC

MKTG S+E Frontier 2022 Trends

PUBLIC

MKTG S+E Frontier Web3 Report 2022

PUBLIC

Sponsorship Sentiment Tracker Wave 15 (September 2022)

PUBLIC

Sponsorship Sentiment Tracker Wave 14 (January-February 2022)

PUBLIC

Sponsorship Sentiment Tracker Wave 13 (December 2021)

PUBLIC

ESA Annual Newsletter | 2021

PUBLIC

Sponsorship Sentiment Tracker Wave 12 (October 2021)

PUBLIC

Sponsorship Sentiment Tracker Wave 11 (June 2021)

PUBLIC

Sponsorship Sentiment Tracker Wave 10 (April 2021)

PUBLIC

Sponsorship Sentiment Tracker Wave 9 (March 2021)

PUBLIC

The Way Forward – Trends that will drive recovery | March 2021

MEMBERS

The ESA Guide to Measuring Sponsorship | March 2021

PUBLIC

Sponsorship Sentiment Tracker Wave 8 (February 2021)

PUBLIC

Sponsorship Sentiment Tracker Wave 7 (January 2021)

PUBLIC

Sponsorship Sentiment Tracker Wave 6 (November 2020)

PUBLIC

ESA Annual Newsletter | 2020

MEMBERS

The ESA Guide to Corporate Hospitality | November 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 5 (October 2020)

MEMBERS

The ESA Introductory Guide to Sponsorship | September 2020

PUBLIC

Sponsorship Sentiment Tracker Wave 4 (August/September 2020)

MEMBERS

Core Sponsorship: The State of Play Post COVID-19

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Most popular resources

  • ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]
  • caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams
  • ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [video]
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