Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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ASN: Asia Market Analysis 2023
Fuelling Fan Growth with AI – Two Circles
ESA Sponsorship Sentiment Tracker (all waves)
ESA Annual Newsletter | 2023
Sponsorship Sentiment Tracker Wave 17 (November 2023)
The Untapped Value of Women’s Sports Fans – Fifty x The Sports Consultancy
How brands can disarm toxicity in gaming communities – Ear to the Ground
Golden Decade of French Sport – Two Circles
Sports Media Rights’ Data Opportunity – Two Circles
2023 Environmental Sustainability: Expectations of the Sponsorship Industry
ESA Annual Newsletter | 2022
ESA Sponsorship Sentiment Tracker Wave 16 (December 2022)
2022 Environmental Sustainability: Expectations of the Sponsorship Industry
Wasserman Think Tank – Impulse Network
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