Research & Best Practice
Here you will find guides, market reports, studies, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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2024 Environmental Sustainability: Expectations of the Sponsorship Industry
Sponsorship Sentiment Tracker Wave 18 (December 2024)
ESA Sponsorship Sentiment Tracker (all waves)
Nurturing Lifelong Fandoms – Two Circles
The Future of Corporate Hospitality Report 2024
Fan Intelligence Index 23/24 – Ear To The Ground
MKTG Trends Report 2024 powered by Decoding 360
ASN: Asia Market Analysis 2023
Fuelling Fan Growth with AI – Two Circles
ESA Annual Newsletter | 2023
Sponsorship Sentiment Tracker Wave 17 (November 2023)
The Untapped Value of Women’s Sports Fans – Fifty x The Sports Consultancy
How brands can disarm toxicity in gaming communities – Ear to the Ground
Golden Decade of French Sport – Two Circles
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