Award-winning sustainability expert Dan Reading joins forces with global sports leader Scott Over Today marks the official launch of Sporting Giants, a pioneering purpose-led sports consultancy founded by award-winning sustainability expert Dan Reading and globally recognised sports leader Scott ... read more
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Manchester City announces new partnership with Quidd
Manchester City has today announced a new multi-year partnership with Quidd, one of the world’sleading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and ... read more
Wasserman Benelux expands expertise: meet Vincent Bogaers
Wasserman Benelux, a leading agency specializing in activation marketing, proudly announces the recruitment of their new account director, Vincent Bogaers, who will strengthen the team in the Netherlands. With over 10 years of experience in activation marketing, Vincent brings invaluable ... read more
Hilton extends long-term partnership with Lancashire Cricket and increases investment to support Thunder
Hilton and Lancashire Cricket are delighted to announce that the Official Hotel Partner has further increased its support for the Club. The long-term, award-winning, commercial partnership has been extended for a further year with Hilton also increasing their investment to support Thunder Cricket ... read more
World Cup momentum continues into 2024 as rugby dominates Irish sports sector
Rugby continues to dominate the sports sponsorship landscape in Ireland with new research from ONSIDE revealing seven out of the top 10 most admired sponsors have prominent partnerships in the sport. Following on from Ireland’s men successfully retaining their Guinness Six Nations title and ahead ... read more
adidas unveils official Team GB and ParalympicsGB wear for Paris 2024
Today, as official sportwear provider of Team GB and ParalympicsGB, adidas has unveiled the team kit that the athletes will wear at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, Team GB and ParalympicsGB’s athletes are united under a design DNA that ... read more
Wasserman acquires Volante Sports
Wasserman’s industry-leading sports talent representation practice continues global growth & commitment to representation of women Global sports, music, and entertainment company Wasserman has acquired the United Kingdom’s leading women’s football (soccer) agency, Volante Sports, announced ... read more
Allianz supporting the next generation of Team Ireland athletes at Sport Ireland Campus Kids’ Camp
Thousands of children will have the opportunity to immerse themselves in an Olympian environment at Sport Ireland Campus this summer, in the build up to Paris 2024 and during Team Ireland’s centenary celebration of participation at the Olympic Games. The partnership of Allianz Insurance ... read more
Dame Jessica Ennis-Hill confirmed for Team GB House alongside hosts Nick Bright, Nicole Holliday and Perri Shakes-Drayton
Dame Jessica Ennis-Hill is the first to join the bill for Team GB House, Team GB’s home-from-home at the Paris 2024 Olympic Games, with sport and entertainment presenters Nick Bright, Nicole Holliday and Perri Shakes-Drayton to host the nightly live show. Tickets are on sale now to An Evening ... read more
Rockstar Energy Drink® rocks the music scene with game-changing nationwide festival partnership
Rockstar Energy Drink and Live Nation UK unveil a ground-breaking, multi-year, partnership aimed at enhancing the UK music festival experience for Gen Z fans Rockstar Energy Drink® proudly announces a multi-year partnership across select Live Nation festivals in the UK. The long-standing ... read more
Investec expands commitment to rugby with School of Hard Knocks partnership
Partnership supports underprivileged communities through rugby and personal development to deliver positive social change Investec, the leading financial services group and title sponsor of the Investec Champions Cup, today announces a three year partnership with School of Hard Knocks (SOHK), a ... read more
Old El Paso unites the nation to Make Some Noise with Team GB Heroes for Paris 2024 Olympic Games
As the anticipation builds for the Paris 2024 Olympics, Old El Paso has launched a brand-new multi-million pound campaign with Team GB. The campaign features the brand’s newly appointed Home Team Heroes: Double Olympic swimming champion Tom Dean MBE, Olympic silver medal winning weightlifter, Emily ... read more
Gtech Community Stadium to launch augmented, AI-powered in-game highlights
Brentford FC partners with Genius Sports for data-driven highlights launching at this weekend’s Sheffield United fixture Brentford FC fans attending the fixture against Sheffield United this weekend and any games for the remainder of the season will have their matchday experience enhanced as the ... read more
Olympic Federation of Ireland reveal exciting Opening Ceremony wear for Paris 2024
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WeAreFearless supports TeamViewer to launch initiative encouraging women to pursue careers in sports technology
SheSportTech offers inspiration, training grants and access to unique experiences, all geared towards helping women explore the career possibilities afforded by this growing industry. Sports and entertainment marketing agency WeAreFearless announces the launch of SheSportTech, a TeamViewer-led ... read more
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