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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • ESA Sponsorship Trends
  • Sustainable Sponsorship
  • Premium Resources (€)
  • Policy Papers
  • Event Resources
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ESA Sponsorship Market Overview

ESA's annual Sponsorship Market Overview, provided by Nielsen Sports, reviews the latest trends and developments in the European sponsorship market (in Euros)

This includes data on the overall European volume, the split by individual markets, sport v non sport, sponsorship type, and data by industry, by sport and top sponsorship deals by rights fee.

All our Sponsorship Market Overviews are available to logged-in ESA members free of charge.

Please note: ESA Associates are not ESA Members.

Key
PUBLIC

Public access - no login required

ASSOCIATES

Available to logged-in ESA Associates

NAT REPS

Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
See membership

MEMBERS

ESA Sponsorship Market Overview 2025

MEMBERS

ESA Sponsorship Market Overview 2024

MEMBERS

ESA Sponsorship Market Overview 2023

MEMBERS

ESA Sponsorship Market Overview 2022

MEMBERS

ESA Sponsorship Market Overview 2021

MEMBERS

ESA Sponsorship Market Overview 2020

MEMBERS

ESA Sponsorship Market Overview 2019

MEMBERS

Sponsorship Market Overview 2018

MEMBERS

Sponsorship Market Overview 2017

MEMBERS

Sponsorship Market Overview 2016

MEMBERS

Sponsorship Market Overview 2015

MEMBERS

Factsheet 2014

MEMBERS

Factsheet 2013

MEMBERS

Factsheet 2012

MEMBERS

Factsheet 2011

MEMBERS

Factsheet 2010

MEMBERS

Factsheet 2009

MEMBERS

Factsheet 2008

Most popular resources

  • ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]
  • caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams
  • ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [video]
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