Partners

Headline Sponsor of the 2025 ESA Awards

and 2025 ESA Awards Category Sponsor of ESA Sponsorship of the Year

Pearlfinders empowers commercial teams at Europe’s most successful sports rights-holders, arts organisations and agencies to generate more sponsorship revenue.

Our platform provides access to Europe’s largest, most accurate and relevant database of sponsorship budget-holders – with analyst-generated, forward-looking intelligence on potential partners – giving you an edge when pitching partnership opportunities to key decision-makers.

Better insights. Better contact data. Better results.

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2025 ESA Awards Category Sponsor of
ESA Best of Europe

Sponsorium provides an expert software solution designed exclusively for sponsors that has become the global standard in Sponsorship evaluation, management, reporting, and overall good governance. It is used in more than 55 countries and 26 languages.

With 25 years of expertise and over 400 brands having used our platform, we understand that sponsorship is both an art and a science. While intuition and creativity drive great partnerships, our data-driven approach adds measurable insights, evaluating alignment with brand objectives and cost-effectiveness. Our methodology, based on Return On Objectives (ROO), challenges the old-school concept of ROI, recognising that sponsorship is more of a strategic brand investment than a sales tactic.

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2025 ESA Awards Category Sponsor of
Rights Holder of the Year

Are you a rights holder or agency who wants to spot the next TeamViewer, Cinch or Crypto.com before everyone else?

caytoo solves the biggest challenges in selling sponsorship: getting that first meeting with a brand and finding “hidden gems” before they’re pitched by your competitors. Our intelligence provides timely hooks for your pitch to spark conversations with brands plus contact details for the best people to approach. Our clients achieve up to 60% response rates.

Take the pain out of prospecting: caytoo is your shortcut to speaking to the right person at the right time at the right brand.

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2025 ESA Awards Category Sponsor of
Sport Sponsorship €5M+

Data is at the heart of all great sponsorships, but data alone isn’t enough. Only the right data, used in the right way, can enable properties and brands to create next-level partnerships.
Our mission is simple. We’re here to make sense of your data and deliver actionable insights that will shape your strategy. Our core products are:

• datapowa TRACK: Realise the true value of your sponsorship assets with fast equivalent media value analysis that allows you to take immediate action.
• datapowa VENN: Measure the overlap between a property and a sponsor’s databases with our 100% secure data collaboration platform.

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2025 ESA Awards Drinks Partner

Throughout its 266-year history, Guinness has been pouring its passion into sport.

From our humble beginnings in 1759 – when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin – to becoming the iconic beer it is today, brewed in 49 countries and sold in over 120 worldwide, Guinness has used the positive forces of sport and creativity to build its brand around the world.

Today, we are proud title partners of the Guinness Men’s Six Nations and Guinness Women’s Six Nations, and the Official Beer and Non-Alcoholic Beer of the Premier League.

Together with our responsible drinking partners and through our sponsorships, Guinness is committed to encouraging and promoting moderation, and creating elevated match-day occasions that increase accessibility to sport and puts passionate fans at the heart of the action.

Visit www.Guinness.com  | www.DrinkIQ.com

2025 ESA Awards Category Partner of
Equality, Diversity & Inclusion in Sponsorship

Transforming Careers   

Changing the face of marketing

What We Do
NoTurningBack2020 (NTB2020) is a groundbreaking program inspiring sixth formers and undergraduates across the UK, particularly from Black, Asian, minority ethnic, and lower socio-economic backgrounds, to pursue exciting careers in marketing, sports marketing, and PR. Established in 2016, NTB2020 opens doors to exciting possibilities in a dynamic industry.

Why We Do It
Marketing, Sports Marketing and communications are often overlooked as serious career options by underrepresented groups. NTB2020 wants to challenge this belief! Our team of young Ambassadors—rising stars just starting their own careers—showcase their successes and inspire students to dream big and enter this thrilling sector.

What We Offer
Our Ambassadors deliver passionate, 45-minute talks (in person or virtually) at schools, colleges, and universities. They share real stories of challenges, decisions, and achievements, shining a spotlight on the success of Black, Asian, and minority ethnic professionals. Ambassadors connect with students at up to six institutions yearly, providing a personal glimpse into their international work and industry insights.

For Employers
Employers supporting an Ambassador gain access to our Inclusive Employer Community, connecting them with young, diverse talent eager to start careers in marketing, PR, and sports marketing. Benefits include:

• Access to students who are predominantly from state schools (75%), Black and minority ethnic backgrounds (75%), first-generation university attendees (40%), and economically disadvantaged backgrounds (40%).
• An Inclusive Employer Community where employers can post unlimited roles up to £35,000.
• Visibility through a company logo carousel linking directly to EDI strategies, even without live job postings.

Why Join?
Be part of a growing network committed to equity, diversity, and inclusion (EDI). Every week, more diverse young talents sign up to explore paid internships, apprenticeships, and roles with companies passionate about EDI.

How to Get Involved
Nominate an Ambassador or learn more about partnering with NTB2020 by emailing noturningback2020outreach@f1recruitment.com.

Visit our Jobs Zone to see inspiring companies already making an impact: NoTurningBack2020 Jobs Zone. Let’s challenge mindsets and transform futures—together!

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2025 ESA Awards Category Sponsor of
Agency of the Year

We enable sponsors, agencies and rights holders to automate the management and evaluation of their ticketing, hospitality and guest registration activities. Whether for seasonal, big events or a small one-off event, we’ve got you covered.

Our industry-leading software reduces manual workloads by up to 95%, streamlines all guest communications and removes the hassle from compliance procedures. What’s more, our flexible platform can have you up and running in just a few days.

Sponsorworks is the platform of choice for global brands such as Diageo, BP, Xero, Aviva, NBC Universal and Qatar Airways as well as a number of EMEA’s top sponsorship agencies. Isn’t it time you jumped aboard?

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2025 ESA Awards Media Partner

SPORTO believes that sport is a universal platform without language barriers. The contents of the magazine include sports business topics with a focus on brand building through sport, sponsorship, research, digital communication and fan engagement.

SPORTO Magazine is also the promoter of SPORTO Conference, the annual sports & marketing event in Slovenia.

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2025 ESA Awards Branding Partner and
2025 ESA Awards Category Sponsor of Event of the Year

Wasserman Live (formerly CSM Live) specialise in delivering branding and signage, custom fabrication, live event production and experiential operations across sports, music, entertainment and culture. Working with the world’s most iconic properties and brands, we elevate live events to make them unforgettable. Founded in 1947, our work has been seen by over half of the world’s population.

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