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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
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Policy Papers

ESA works across many different sectors, and with many governmental organisations, and aims to ensure that our members are kept updated at all times on the various legislation and policy issues that surround the sensitive topics of alcohol, gambling and ambush marketing, and how this affects the sponsorship professional.

You will be able to find up-to-date and current policy information on this page, and search for further details on policy regarding the above topics in our Archive section.

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PUBLIC

Summary of white paper on gambling reform 31 May 2023 – Harbottle & Lewis

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Gambling Advertising – ASA and CAP move the goal posts for footballers and celebs

PUBLIC

Sponsorship and advertising by HFSS Brands – paper by ESA Policy Group

PUBLIC

Sponsorship by Pharmaceutical Companies – paper by ESA Policy Group

PUBLIC

Brussels Manifesto on Arts Management, Cultural Management and Policy Education

PUBLIC

GDPR – What does it mean for businesses?

PUBLIC

EGBA Newsletter #24 – June 2017

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EGBA Newsletter #23 – March 2017

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EGBA Newsletter #22 – December 2016

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Sporting Future: A New Strategy for an Active Nation

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ESA Gambling Sponsorship Guidelines 2015

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ESA Policy Group – Updated Advice on Broadcast Sponsorship October 2015

PUBLIC

ESA Policy Alcohol Sponsorship May 2015

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Letter From Brussels, April 2015

PUBLIC

ESA – Research And Guidelines Into Alcohol Policy 2015

PUBLIC

Legal Clauses For Rights Holders Regarding Alcohol Sponsorship

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Guidelines For Rights Holders Regarding Alcohol Sponsorship

PUBLIC

Ambush Marketing 2014

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UK Draft Gambling Bill – ESA submission

Most popular resources

  • ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]
  • caytoo: Fastest growing front of shirt sponsors across English soccer, cricket and rugby teams
  • ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [video]
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