LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Enter now!
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
        • Ceremony
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Policy Papers
    • Event Resources
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
      • ESA AI Course
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
RESOURCES
  • Case Studies
  • Research & Best Practice
  • ESA Sponsorship Market Overview
  • Policy papers
  • Event resources

Policy Papers

ESA works across many different sectors, and with many governmental organisations, and aims to ensure that our members are kept updated at all times on the various legislation and policy issues that surround the sensitive topics of alcohol, gambling and ambush marketing, and how this affects the sponsorship professional.

You will be able to find up-to-date and current policy information on this page, and search for further details on policy regarding the above topics in our Archive section.

Key
PUBLIC

Public access - no login required

ASSOCIATES

Available to logged-in ESA Associates

NAT REPS

Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
See membership

PUBLIC

Summary of white paper on gambling reform 31 May 2023 – Harbottle & Lewis

PUBLIC

Gambling Advertising – ASA and CAP move the goal posts for footballers and celebs

PUBLIC

Sponsorship and advertising by HFSS Brands – paper by ESA Policy Group

PUBLIC

Sponsorship by Pharmaceutical Companies – paper by ESA Policy Group

PUBLIC

Brussels Manifesto on Arts Management, Cultural Management and Policy Education

PUBLIC

GDPR – What does it mean for businesses?

PUBLIC

EGBA Newsletter #24 – June 2017

PUBLIC

EGBA Newsletter #23 – March 2017

PUBLIC

EGBA Newsletter #22 – December 2016

PUBLIC

Sporting Future: A New Strategy for an Active Nation

PUBLIC

ESA Gambling Sponsorship Guidelines 2015

PUBLIC

ESA Policy Group – Updated Advice on Broadcast Sponsorship October 2015

PUBLIC

ESA Policy Alcohol Sponsorship May 2015

PUBLIC

Letter From Brussels, April 2015

PUBLIC

ESA – Research And Guidelines Into Alcohol Policy 2015

  • 1
  • 2
  • Next Page »

Most popular resources

  • #ESAbreakfast event | Partnering for Success: Navigating the Gaming and Esports Industry – 14 September 2023
  • Golden Decade of French Sport – Two Circles
  • Sports Media Rights’ Data Opportunity – Two Circles
  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in