The O2, the world’s most popular music, entertainment and leisure venue, today announces a multi-year partnership with Gopuff, the Instant Commerce pioneer, who has been named as The O2’s ... read more
Industry and Member News
Wightlink unveiled as official travel partner for Tour of Britain
Isle of Wight ferry company Wightlink have signed up as an official sponsor of this year’s final stage of the Tour of Britain cycle race, which comes to the Isle of Wight on Sunday, 11 ... read more
Fulham Football Club partners with Somfy
Fulham Football Club is pleased to announce a partnership with state-of-the-art shading technology supplier Somfy for the next three seasons. Somfy will provide Fulham FC’s Fulham Pier ... read more
Care Radio mark their first birthday with Discount for Carers partnership during Carers Week 2022
Care Radio have announced a partnership with Discount for Carers, a discount scheme for all carers and care workers, to mark their first birthday during Carers Week 2022 (June 6-12). The ... read more
Industry survey: COVID-19 pandemic has had profound impact on sports sponsorship ecosystem
A new survey has revealed that global sponsorship leaders strongly believe that the COVID-19 pandemic has had a profound impact on the sports sponsorship ecosystem with an overwhelming trend towards ... read more
Barclays Women’s Super League and Barclays Women’s Championship enter new era with refreshed visual identity and name change
The Football Association can today confirm the beginning of a new era for the Barclays Women’s Super League and Barclays Women’s Championship with the launch of a new visual identity and name change ... read more
CSM Appointed as Exclusive Sponsorship Sales Agency for London’s First Digital Immersive Arts Experience, Frameless
Global integrated marketing agency, CSM, has been appointed as the exclusive retained sponsorship sales agency for Frameless, London’s first permanent digital immersive arts experience. Photo ... read more
Jack Grealish fights for inclusion in new Special Olympics GB role
England and Manchester City star signs up to Special Olympics GB as a principal Ambassador Special Olympics GB, the non-profit organisation and largest provider of year-round sports training and ... read more
Animoca Brands to title sponsor MotoGP™ Grands Prix of Australia and Aragon this year, additional events in 2023
The MotoGP™ partner and leader in blockchain gaming will take top billing at Aragon and Australia in 2022, and two more events next season Dorna Sports and Animoca Brands, the company ... read more
Radix Big Tent appoints Reg&Co. for partner search
Radix Big Tent have appointed sponsorship agency Reg&Co. to help develop a partnership strategy for their programme of events including The Radix Big Tent Leaders Summit and The Radix Big Tent ... read more
Echelon Appoint Mongoose as Communications Agency
Echelon, the home fitness brand, has hired Mongoose Sports & Entertainment to provide communications support across digital and PR. The new partnership will look to raise Echelon’s profile within ... read more
Phillies choose Two Circles to market jersey patch
Two Circles has been chosen by Major League Baseball’s Philadelphia Phillies to sell the team’s jersey patch. The deal will see Two Circles use its unique data-driven approach to sign a brand ... read more
Niteworks to close the 2022 Edinburgh International Festival Leith Theatre programme with special show celebrating the Gaelic music scene
Edinburgh International Festival (5 – 28 August) unveils the details of its closing show at Leith Theatre, Niteworks: Comann, on 28 August, 8pm. Curated especially for the Edinburgh International ... read more
Motorsport UK launches StreetCar: Motorsport in your everyday road car
Motorsport UK, the national governing body, has launched StreetCar to encourage more people to get behind the wheel and enjoy the sport; overturning the age-old perception that it is out of reach for ... read more
Adyen announced as official combativity and payments partner of the Women’s Tour and Tour of Britain
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments ... read more
Manchester City FC, Xylem Extend Multi-Year Global Partnership to Tackle Water Challenges
• Renewed Partnership will Mobilize 100 Million People to Address Urgent Challenges like Drought, Flooding• Includes Manchester City Men’s and Women’s Teams, New York City FC and Mumbai ... read more
The Women’s Tour partners with Pillar cycling app
Expert digital fitness companion Pillar, which provides personalized dynamic coaching for cyclists of all levels, will be the presenting partner of the Sprints competition at this year’s Women’s Tour ... read more
Musto announces new partnership with the Royal Dutch Watersports Association
Musto announces three year partnership with Royal Dutch Watersports Association, the national federation, as Official Clothing Supplier. Musto’s ongoing support of the British Sailing Team and ... read more
New Commercial Collaboration between ActiveMedia Group & PROSPORT
The award-winning sports marketing company ActiveMedia Group and PROSPORT the leading football agency in Greece, join forces in the field of sports. The launch of the collaboration between PROSPORT ... read more
Fulham FC agrees partnership extension with Playermaker
Fulham Football Club is delighted to announce the extension of a partnership with Playermaker. This relationship will see the Club's Academy programme utilise the Playermaker technology to further ... read more
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