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Industry and Member News
Reg&Co appointed by The Royal Institution for partnership search
The Royal Institution have appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. Credit: Paul Wilkinson The Royal Institution (Ri) is an ... read more
Octagon UK elevates Ryan Shaw to Executive Creative Director
Shaw to lead Octagon’s creative, planning, strategy, and production teams across the region Octagon, the leading global creative agency in sport and entertainment, has announced the elevation of ... read more
The FA launches ‘The Greater Game’ to inspire better health and wellbeing among 12-16-year-olds
The Greater Game is a programme that harnesses the power of football, to inspire the next generation to live healthier lives The FA has partnered with like-minded organisations to tackle physical ... read more
CSM invests further in Digital & Data team to accelerate clients’ digital growth
Global sport and entertainment agency, CSM, has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services to deliver solutions that combat some of ... read more
Underdog teams up with the Mary Rose Trust
Underdog Sports Marketing has been appointed by the Mary Rose Trust to lead their sponsorship strategy. The Portsmouth-based museum is home to the remains of the historic battleship the Mary ... read more
The Connected Club Cup returns, introducing women’s tournament for first time
Back by popular demand, The Home Nations and EE are proud to once again join forces for The Connected Club Cup 2023 with the introduction of the first women’s tournament. The Esports FIFA ... read more
Sponsorworks to streamline Xero’s ticket and hospitality allocations For Fifa Women’s World Cup 2023™
Sponsorworks, a leading ticketing and hospitality software company, is excited to announce its new customer relationship with Xero, the global small business platform. Xero will use the ... read more
Radox provide England Cricket with refreshing moments in new partnership
Radox, the UK’s number one shower and bathing brand[1], has announced its new official partnership with the England & Wales Cricket Board (ECB), incorporating the Men’s, Women’s, and Disability ... read more
British Airways partners with American Express presents BST Festival
British Airways announced as Official Partner for the iconic festival, bringing unique activations and experiences for festival-goers American Express presents BST Festival returns to London for ... read more
Marmite spreads the love once again with Barmy Army & Stuart Broad partnerships
Marmite announce collaboration with England’s original cricket supporters’ club, and its unofficial 12th Man, The Barmy Army Unilever brand also announce partnership with record-breaking fast ... read more
British Sign Language sports coverage taken to new heights with BT Sport and EE’s New Signing
BT Sport and EE are teaming up to deliver a TV landmark; creating some of the most accessible programming yet seen of the Premier League and UEFA Champions League, with cutting-edge broadcasts ... read more
The French Professional Football League (LFP) announces plans to expand marketing efforts of Ligue 1 Uber Eats in the U.S.
Partnership with rEvolution designed to maximize the league’s exposure and drive U.S. fandom Ligue 1 Uber Eats, one of Europe's most prominent football leagues, featuring global stars such as ... read more
A spotlight on London Sport’s collaboration with Aldi
London Sport is collaborating with supermarket chain Aldi to deliver thousands of pounds worth of vouchers to schools taking part in the Opening Schools Facilities Programme, to provide healthy snacks ... read more
LNR secures media heritage, shares match highlights with clubs & sponsors with Newsbridge
One of the world’s biggest rugby union leagues is securing and making its 500+ annual matches and 400TB video archive easily accessible to clubs and sponsors, thanks to Newsbridge’s AI-powered cloud ... read more
World Rugby welcomes Gallagher as Official Partner of Women’s Rugby, WXV and Rugby World Cup 2025
New multi-year global partnership represents Gallagher’s commitment to help grow participation in women’s rugby and improve the pathway for women at elite levels of the sport. World Rugby and ... read more
First teams confirmed for Tour of Britain 2023
Britain’s two UCI Continental teams - Saint Piran and TRINITY Racing – will return to the Tour of Britain in 2023, organisers SweetSpot have announced today. For the third year running, the race ... read more
Right Formula launches Caribbean business
Right Formula is launching a business in Barbados, covering work across Caribbean region Forms a strategic partnership with Barbados-based business Dakota Ross to create Right Formula ... read more
CSM appointed by Rugby Australia and The British & Irish Lions as exclusive Sponsorship Agency for 2025 Tour
Global integrated marketing agency CSM Sport & Entertainment (CSM) has been appointed by Rugby Australia and The British & Irish Lions as the exclusive sponsorship agency for the Lions Tour to ... read more
Edinburgh International Festival Announces Nicola Benedetti’s First Programme
New Festival Director Nicola Benedetti’s first Edinburgh International Festival programme is revealed Benedetti sets out a vision for the 2023 Festival to deliver the deepest possible ... read more
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