Member News

Sponsorship and partnership agency Reg&Co has signed Intrepid Travel as a partner to FoodFM Radio. The agreement will see Intrepid Travel sponsor a new series of FoodFM’s A Bit of a Mouthful podcast in 2024, featuring eight episodes including a food trip to Morocco with Intrepid ... read more

Sponsorship and partnership agency Reg&Co has signed Hotel Chocolat as an official partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on December 8. Hotel Chocolat, the top-quality chocolate brand will be serving its renowned hot chocolate from their ... read more

Bright Partnerships, the pioneering sport and entertainment agency, has expanded its operations into North America, with the launch of an office in New York City to support global sponsorship clients looking for a greater presence in the region. The agency has been delivering sponsorship ... read more

London Sport has confirmed that the prestigious London Sport Awards will be returning in March 2024 and that nominations are now open until 31 December 2023 to individuals and organisations across the sports and physical activity sector. The newly established Environmental Impact ... read more

Wasserman Benelux, the fast-growing agency specialising in sports and entertainment, strengthens its team with the arrival of Gaëtan De Meulenaere as Account Manager and Business Development Manager. Within the Wass team, Gaëtan will take on the responsibility, with other colleagues, for ... read more

Award-winning developer Parabola has agreed to sell the site, located in Edinburgh Park, to AEG.  The new 8,500-capacity arena will bring world-class live music and entertainment to Edinburgh.  AEG Europe, owners of iconic venue The O2, ... read more

Marriott Bonvoy has signed as the official hotel partner to Kingdom of Winter ahead of the inaugural event in ExCel London which opens on 8 December. Within the partnership agreement, the Kingdom of Winter is offering free entrance to Marriott Bonvoy members.  The deal was brokered by sponsorship ... read more

The Football Association (The FA) today announces Adobe, the world’s most recognised brand for creativity, as the lead sponsor of the Women’s FA Cup. The partnership deal will run for at least three years, through to July 2026. The Adobe Women’s FA Cup will be focused on increasing fan ... read more

National Parks Partnerships (NPP) has joined the European Sponsorship Association (ESA) as it steps up its efforts to secure a pipeline of new partnerships, projects and opportunities which could transform the nation’s most treasured landscapes.  NPP works on behalf of the UK’s 15 National ... read more

Creating life-changing opportunities through football Surrey Football Association’s Unite Through Football: Refugees project was re-launched for a second successive season on Monday 20th November. The UK houses thousands of refugees and asylum seekers in temporary accommodation across the ... read more

Sponsorship and brand partnership agency Reg&Co have announced their appointment to secure new sponsors for the Climate Creatives Challenge. The Climate Creatives Challenge includes a biannual international design competition, supporting new and novel approaches for communicating the ... read more

THG has selected global sports marketing agency Right Formula to activate the brand’s first-ever multi-faceted sports sponsorship, with Williams Racing in Formula 1. THG is a vertically integrated, digital-first consumer brands group, retailing its own brands in beauty and nutrition, plus ... read more

SAP SE (NYSE: SAP) today announced a multiyear partnership with the Mercedes-AMG PETRONAS F1 Team starting in 2024. As an Official Team Partner, SAP is teaming up with the Mercedes-AMG PETRONAS F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. ... read more

Most British sports fans become fans by the age of 14, with those that do much more likely to exercise every week, engage in social groups, and spend money on sport – a landmark new analysis from Two Circles has found. Sport has always had the capacity to drive passion and compulsive behaviour ... read more

The London Sport Awards are returning in 2024 to celebrate the inspiring stories of those improving the lives of Londoners through sport and physical activity London Sport has confirmed that the prestigious London Sport Awards will be returning in March 2024 and that nominations are now open ... read more