Industry and Member News

ENGINE Sport & Brand Experience – the specialist sports marketing and experiential practice at ENGINE Creative – has today revealed two new signings. Randy Manicks will take up the role of ... read more

The world-famous London landmark is set to become the lastminute.com London Eye in 2020 ESA member Mongoose Sports & Entertainment has brokered the naming rights deal between the ... read more

British Cycling and SweetSpot Group are delighted to announce a new 10-year partnership between the organisations which will see the latter continue to deliver the Tour of Britain, the UK’s most ... read more

ESA member Reg&Co, the sponsorship and fundraising consultancy set up with a mission to unlock commercial value and to help rights holders achieve their objectives, have welcomed a new member to ... read more

ESA member CSM Sport & Entertainment has been appointed concurrently by SA Rugby and the British & Irish Lions as their official Sponsorship Agency to exclusively manage all sponsorship rights ... read more

ESA member WeAreFearless has been appointed by Hays, the world’s leading recruitment experts, to lead the creative and content strategy for its 2019-20 partnership with Manchester City.   Hays ... read more

Aberdeen City and Aberdeenshire Councils have agreed a deal to host the Tour of Britain in 2020 and 2021, beginning with the final stage of next year’s race on Sunday 13 September. Building on the ... read more

The Mayflower 400 year in 2020, commemorating the historic journey of the Mayflower ship, the Pilgrims, passengers and crew, to America has confirmed international engineering company Babcock as a ... read more

London 2019:  ESA member Pearl & Dean, the iconic cinema sales house, today announces its new partnership with Everyman, the fastest growing cinema exhibition brand. Pearl & Dean ... read more

Britain’s flagship road cycling events – the Tour of Britain, Women’s Tour and Tour Series – have today announced they are looking for a new title partner in 2020 as they move forward into an exciting ... read more

LONDON — The ATP today announced a new marketing partnership between the global travel programme Marriott Bonvoy™ and the Nitto ATP Finals, the ATP’s spectacular season finale. This year’s Nitto ATP ... read more

Every year brands, communications and event agencies, concert, festival, sporting events and B2B events organisers, sports clubs, playgrounds (parks, stadiums, concert halls), theatres, museums and ... read more

ESA member CSM, the global integrated marketing and brand experience agency, has expanded its Rights leadership team with the appointment of Charlie McEwen, the former COO of The British & Irish ... read more

It’s been crowned the number one venue every year since opening in 2007 and now The O2 arena, operated by ESA member AEG, celebrates over 25 million tickets being sold. The milestone comes after a run ... read more

Former England Rugby International and Harlequins legend, Ugo Monye, has been announced as a Gallagher brand ambassador on the eve of the insurance broker’s second season as Proud Title Partner of ... read more

Marriott Hotels, the flagship brand of ESA member Marriott International, and Manchester United, the world’s most popular sports team, this weekend will unveil an exciting addition to Old Trafford ... read more

Courtesy of Mitsubishi Motors in the UK, three highly dedicated and selfless rugby volunteers from across England have been granted a once-in-a-lifetime knowledge exchange trip to Japan this autumn, ... read more

Integrated marketing communications agency and ESA member SQN has announced a partnership with Greenpower Education Trust on the occasion of its International Finals at Silverstone Circuit ... read more

While support for Irish rugby star Johnny Sexton sees him enter the top 3 most admired Irish sports stars overall in Ireland for the first time, the undisputed World lightweight champion boxer Katie ... read more

New York/London/Germany, October 10, 2019 — Mast-Jägermeister SE, the parent company of spirits brand Jägermeister, has appointed ENGINE as its global lead creative agency. In this role, ESA ... read more