Industry and Member News

Firestone, the iconic tyre brand, are delighted to announced that they will be back at All Points East in London, after confirming it will sponsor the event for a third time. All roads will lead to ... read more

Reg & Co are delighted to have been appointed by an innovative new radio station, Care Radio, that has been set up with a mission to “surprise, delight and support those who care”. The radio ... read more

KP Snacks is launching a new animated TV ident series which celebrates their official partnership with cricket’s new 100-ball competition, The Hundred. Airing on Sky Sports throughout the ... read more

Racing League is thrilled to announce global bookmaker William Hill as title partner of the inaugural Racing League, which gets underway at Newcastle Racecourse on Thursday 29 July and concludes at ... read more

Bridgestone Corporation (Bridgestone), a global leader in tires and rubber with a vision to become a sustainability solutions company, today outlined the many ways its contributions will help support ... read more

The North Face today dropped its latest brand campaign, ‘Have You Ever’. Created to celebrate the moments in life that adventure was made for, the new campaign aims to inspire explorers everywhere to ... read more

In anticipation of the imminent Tokyo Games, Team GB has become the first Olympic Team to create its own storefront for non-fungible tokens (NFTs). Working in partnership with leading NFT commerce ... read more

Vodafone has conducted the world’s first 5G shirt signing, connecting rugby fans in the UK with Lions players 8,000 miles away in South Africa, for a live autograph signing - made possible by the ... read more

As brand-talent collaborations continue to grow, entrepreneur and sponsorship expert Jackie Fast has announced the launch of Sandbox Studios, which is paving the future for partnership deals with ... read more

Racing League, the new and innovative horseracing competition, has announced ThoroughBid as the eighth sponsor of one of its 12 teams for the upcoming event, which consists of six consecutive Thursday ... read more

Zapp, the fast growing startup that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, has been chosen as the official European on-demand convenience and ... read more

Aston Martin Cognizant Formula One™ Team – the return of the iconic Aston Martin name to Grand Prix racing for the first time in more than 60 years – has officially launched its inaugural fan and ... read more

Vodafone has announced the launch of PLAYER.Connect, a first-of-its-kind performance dashboard that is being used by the British & Irish Lions throughout the 2021 Tour to South Africa. Using ... read more

Loch Lomond Whiskies, the Official Spirit of The Open, has agreed a new partnership with golf superstar Lee Westwood to promote the brand’s award-winning single malts across the ... read more

Twelve of the world’s top 15 teams will be among those in action at this year’s Women’s Tour (Monday 4 - Saturday 9 October), the UK’s most prestigious women’s cycle race. Rescheduled from its ... read more

F1 sponsorship agency Crunch reveals results of Insider Survey: The F1 EditionResults paint an overwhelmingly positive picture in terms of what has been achieved in the past five years; four out ... read more

Bridgestone UK, a worldwide partner of the Olympic Games Tokyo 2020, today announced its Bridgestone Olympic Games Experience roadshow across the UK. Taking place between 5-12 August, the ... read more

KP Snacks, the Official Team Partner of cricket’s new 100-ball competition, The Hundred, have launched their new campaign, Everyone In – an easy-to-use digital platform offering simple, fun ways for ... read more

The high performing bartop for luxury wines and spirits brands, Talis by Cork Supply, has deepened its relationship with the International Wine and Spirit Competition (IWSC) through a renewal of their ... read more

The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 versus the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, ... read more