Member News

The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners - led by Managing Director and founder of ... read more

The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, said: “In ... read more

The Havas Media Network will integrate its existing entertainment publicity specialist agency Organic, social media agency Wilderness, brand-to-brand agency Simbiotik and Havas Play into the Havas Play Network UK to create an expanded offering. Patrick Affleck, CEO, Havas Media Network UK, ... read more

BetterHelp, the world’s largest online therapy service, has partnered with Alcohol Change UK as the headline sponsor for the 2025 Dry January® Challenge. This marks the first time the campaign, now in its 13th year, has welcomed a headline sponsor and highlights BetterHelp’s ongoing commitment to ... read more

Season two of employee cricket program records 85% increase in participation and closes with thrilling final The second season of the NEOM and Rajasthan Royals’ cricket program for NEOM employees and contractors drew to a successful close over the weekend (December 13) with a thrilling men’s ... read more

The newly ignited League builds on best-in-class AI-analytics for sponsor performance measurement The Icon League, a trailblazing football project spearheaded by Toni Kroos and content creator Elias Nerlich, is announcing an exciting partnership with Shikenso Analytics, a leader in sponsorship ... read more

Two Circles, the sports and entertainment marketing business, has today revealed new data that showcases UK sports' resilience to broader economic pressures, with cumulative sports attendances set to hit 77.7 million for 2024. The 2024 Sports Attendance Review, which examines trends across all ... read more

Education, Mentorship and Training Opportunities for Athletes The Olympic Federation of Ireland has launched the Team Ireland Athlete Support Initiative, sponsored by Flogas. The scheme will see athletes benefit from additional support in education, mentorship opportunities and specific training ... read more

Airwallex, a leading global payments and financial platform for modern businesses, today announced the impact of its first year of partnership with the McLaren Racing Formula 1 team, to demonstrate that winning off-track is a prerequisite for winning on-track. Since announcing the multi-year ... read more

The international game developer and publisher behind Mobile Legends: Bang Bang taps into AI-powered sponsorship analytics for its flagship international tournament. MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech ... read more

Katie Taylor has bounced back to the top of Ireland’s most admired sports stars list according to an annual study undertaken by sponsorship advisors ONSIDE. Taylor’s return to the summit in 2024 coincides with her record-breaking bout against Amanda Serrano in Texas and means 2023 is the only ... read more

Sponsorship sales intelligence company caytoo announces today the signing of Rich Wigley to the newly created position of Head of Business ​Development. In a change of formation, Wigley will report directly to Founder and CEO Jeremy Thompson. This crucial leadership role comes at an extremely ... read more

Irish Creative Communications agency Legacy Communications, has been named a winner at the International Communications Consultancy Organisation (ICCO) Global Awards, held in the iconic Waldorf Hotel in London last night. The ICCO Global Awards are among the most prestigious accolades ... read more

Leading sport and entertainment marketing and brand experience agency CSM, now part of Wasserman after its acquisition in 2023, has appointed Ian Mathie as its new Managing Director for Saudi Arabia. Announced today by Wasserman President – EMEA & APAC, Matt Vandrau, the appointment ... read more

Experience the ultimate sports collecting destination at the Fanatics Collectibles shop this December; featuring rare trading cards, must-have merch, interactive experiences & more! Fanatics Collectibles is excited to announce the launch of its first-ever UK retail pop-up store at Westfield ... read more