Member News

This summer, SailGP appointed sports sponsorship and communications agency Fuse to lead PR and communications activity ahead of the Emirates Great Britain Sail Grand Prix taking place in Portsmouth, 25th and 26th July. Working together in partnership Fuse has delivered a fully integrated communications strategy to drive national and regional coverage of the event, working to raise awareness of both the race and the SailGP brand among sports, lifestyle and entertainment audiences. As part ... read more

Sporting Group International (SGI) has secured a valuable eSIM partner for the World Players Super League (WPSL), the largest golf tour in the world. The WPSL’s two-year deal with Yesim, a Swiss-based provider of eSIM mobile data services for international travellers, is a global first that is said to be worth a substantial six-figure sum. Yesim is the first eSIM company to sponsor a global golf organisation, with exclusive eSIM rights for all of WPSL’s tournaments, estimated to ... read more

RTÉ Commercial today announced Honda as sponsor of Today with David McCullagh RTÉ Radio 1, weekdays 9am - 11am. Broadcasting directly after Morning Ireland in the time slot of 9am to 11am, Today with David McCullagh is one of Ireland’s biggest radio shows. The programme features analysis and debate around the top national and international stories of the day, spanning news, politics, sport and entertainment. It also features regular advice segments on money, travel, ... read more

EXCLUSIVE THREE+ PRESALE ACCESS AVAILABLE NOW Missed out on Electric Picnic 2026 tickets? Don't panic, with the return to Electric Picnic 2026 as the festival's first-ever Main Stage sponsor, Three Ireland is giving its customers one final chance to secure coveted tickets to the sold-out festival. As the festival's first official Main Stage sponsor, Three is bringing customers closer to the action than ever before, with Three+ customers enjoying a range of exclusive experiences, ... read more

Ryder Cup Europe and the PGA of America today announced that Stripe has signed a new agreement to become a Worldwide Partner and the Official Payment Solutions Partner to golf’s greatest team contest—the Ryder Cup. Established in 1927, the biennial competition pits 12 of the top professional golfers from the U.S. and Europe against each other in a head-to-head match play competition that has become one of the world’s greatest sporting events, captivating an audience of millions around the ... read more

British Cycling, in partnership with Lloyds, has launched Sofa to Saddle, a brand new, free to use app to help inspire and enable the nation to get on their bikes.  New YouGov research has found that the average Briton now clocks up over 18 hours of sofa time per week. Yet, the research reveals a massive desire for change: 70% of the public openly admit they think they should exercise more, but are held back by practical hurdles, with over a third (34%) explicitly stating they ... read more

RTÉ Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitors Ireland, returning to RTÉ One and RTÉ Player later in the year.   The sponsorship deal with DiscoverIreland.ie includes 240 DiscoverIreland.ie credited stings airing across The Traitors Ireland episodes on RTÉ One and RTÉ One +1 and including The Traitors Ireland Uncloaked.   The deal also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all ... read more

SOUNDS OF SUCCESS AS CO-OP EXTENDS PARTNERSHIP WITH FIVE LIVE NATION UK FESTIVALS Co-op has today announced that it is to renew its music festival sponsorship across several Live Nation UK festivals for a further five years, following eight successful years attending the UK’s most iconic live music events with its pop-up convenience stores. Originally signed in 2018, this five-year extension will see the UK’s leading convenience retailer remain as the official supermarket sponsor of ... read more

Dreams will sponsor premium programme titles on Channel 4 streaming, with mascot Beddie appearing alongside hit shows including Frasier, Everybody Loves Raymond and Dexter plus daily content on eight other TV channels  Dreams, the UK's most loved1 bed retailer, has partnered with Channel 4 in a 12-month sponsorship deal brokered by Havas Media UK. The bespoke ‘Entertainment You Love’ package includes linear activity across Narrative Entertainment and a breadth of UKTV channels supported ... read more

Leading global sports, music and entertainment company, THE·TEAM, has been appointed the exclusive global sales agency of record for the World Surf League (WSL). THE·TEAM’s specialist Rights Sales group will work closely with the WSL to identify and secure a global entitlement partner for the League, creating new opportunities for brands to align with one of the world’s most culturally relevant and lifestyle-driven sports properties. As the global home of professional surfing, the WSL ... read more

Phoebe Barter, Aviva's Group Brand Director, said: “Aviva Arena will become a landmark destination for the South West of England, transforming Bristol’s iconic Brabazon Hangars – birthplace of all the UK’s Concorde supersonic jets – into a state-of-the-art live entertainment destination, together with the Aviva Stadium in Dublin and Aviva Studios in Manchester. “It’s about bringing Aviva Arena to life now, well ahead of opening. Through the magic of stop-motion film and a beautiful model ... read more

Ross Taylor is promoted from group executive creative director  Havas Play UK has promoted group ECD Ross Taylor to chief creative officer to strengthen its culture-first creative leadership. His promotion is the latest in a series of recent leadership changes designed to provide clients with best-in-class creative leadership in support of their commercial ambitions.  Leveraging his ... read more

PrettyGreen wins competitive pitch to deliver experiential launch for Polaroid Go Generation 3  Creative communications agency PrettyGreen has been chosen by Polaroid to support the launch of its new Polaroid Go Generation 3 camera through an experiential activation at Boardmasters Festival in Newquay, Cornwall this August. The appointment follows a competitive three-way pitch, with PrettyGreen selected as Polaroid's experiential partner for the launch, bringing the ... read more

Angel City Football Club (ACFC) has appointed THE·TEAM, a leading global sports, music, and entertainment company, to manage sales for two of the club’s most significant commercial assets: its front-of-kit sponsorship and the naming rights to its world-class performance center. The engagement will be led by THE·TEAM’s North American Rights Sales group, an industry leader in sales. The appointment marks a further expansion of THE·TEAM’s growing rights sales portfolio in North America and ... read more

Sports Direct, Ireland’s leading sports retailer, has today announced a new four-year partnership with Dublin Marathon Group, becoming the Official Retail Partner of the Irish Life Dublin Marathon, Irish Life Dublin Race Series, and the Dublin City Council Dublin City Half Marathon. Reaching over 100,000 runners and spectators annually, the partnership with Dublin Marathon Group firmly positions Sports Direct at the heart of Ireland’s running community, connecting with participants at every ... read more

Pringles - working with creative agency Ear to the Ground - has rolled out a campaign built around one of football culture's most enduring dynamics: the rivalry between England and Scotland. With both nations competing on football's biggest stage this summer, the campaign playfully explores a simple truth that fans already recognise: England and Scotland disagree on almost everything, apart from Pringles. By positioning itself as the one thing both sides are happy to share, Pringles ... read more

9.2 million streams on RTÉ Player between 11 and 28 June Reach of 2.9 million viewers during Group stages of FIFA World Cup on RTÉ2 23 million video views across RTÉ social platforms The FIFA World Cup games have proven hugely popular with football fans across Ireland, with RTÉ’s live coverage attracting strong audiences on RTÉ2, RTÉ Player and online. As official Irish broadcaster, RTÉ is one of only a small number of public service broadcasters providing free-to-air ... read more

The Consultancy Group, a boutique marketing and communications consultancy based in Geneva, celebrated its 10th anniversary at an exclusive evening in early June, the month the agency traditionally marks its annual milestones, bringing together around a hundred VIP clients, partners, public institutions and figures from the luxury, sport and entertainment sectors. True to its commitment to stepping outside conventional formats, the agency marked this anniversary with two panel discussions ... read more

The Formation, a new global community and events platform for women who love Formula 1, launches today ahead of the British Grand Prix with a mission to create the world's home for women who love the sport. The launch comes at a pivotal moment for Formula 1. Women now represent 42% of Formula 1’s global fanbase and account for three in four new fans entering the sport, yet there remains no dedicated community designed around their experiences as fans. Created to bring together women ... read more

RTÉ Commercial today announced OUTsurance as sponsor of the Oliver Callan show on RTÉ Radio 1 from Wednesday 1 July.   Oliver Callan doubles the fun, delivering two hours of entertainment, blending insightful commentary with Oliver’s unique humorous flair. Oliver Callan has 296,000* listeners each day in his new slot from 11am-1pm. Trending topics, the latest in sport, culture and music, regular features - are all on ... read more

As AEG announces a new partnership in Germany, the long-term partnership opportunity in China offers integrated brand exposure and consumer engagement platforms from mid-2027 at one of Asia’s leading live entertainment venues AEG Global Partnerships – the sponsorship division of AEG, the world leader in live entertainment and sport – has announced a new naming rights partnership in Germany, while simultaneously bringing one of Asia’s most significant venue naming rights opportunities to ... read more

Partnerships with the GAA/GPA and the Camogie Association also include the PwC GAA/GPA Player of the Month and PwC GPA Women’s Player of the Month awards. The extension will take PwC’s sponsorship of the GAA/GPA All-Stars past ten years. PwC Ireland has today announced at Croke Park the renewal of its partnership with the GAA/GPA and the Camogie Association for a further three years, continuing its sponsorship of the most prestigious individual awards in Gaelic Games. The renewed ... read more

MotoGP Group has appointed CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), as its exclusive global agency to accelerate the evolution of its commercial programme and unlock new partnership opportunities worldwide.  Building on a well-established and high-performing sponsorship ecosystem that already partners with leading brands, MotoGP continues to deliver strong global reach, a fanbase of more than 650 million, and a premium ... read more

The Collective, THE·TEAM’s industry-leading global advisory and advocacy business focused on accelerating investment in women across sports, music, and entertainment, today announced Her Frequency: How Women Amplify Value Across the Live Music Experience. The global study examines how women participate in the live music ecosystem and where the industry can deepen engagement, loyalty and growth by better supporting the full live music journey.  The study identifies a clear growth ... read more

CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), today announced an exclusive commercial agreement with two-time heavyweight world champion Anthony Joshua, in partnership with his 258 Group. As part of the agreement, Freddie Cunningham joins the CAA Sports Talent Group as Head of Client Strategy. In this role, he will oversee Joshua's commercial activities, spanning endorsements, speaking, publishing, and beyond, working in close collaboration ... read more

The FA has today announced a new two-year extension of their charity partnership with Alzheimer's Society, which will now run until the end of the 2027-28 season. This new extension will take The FA's collaboration with Alzheimer's Society into a seventh year, giving them further scope to build on the £1.6million that they have already raised for the charity since their partnership started in 2021. Those funds have supported Alzheimer’s Society to conduct groundbreaking research, and ... read more

New Recommendation Intelligence Platform helps Marketers understand whether AI is choosing their Brands (and what to do when they’re not) PrettyGreen, the Global Fame Making agency, today announces the launch of AI Fame Tracker™, a proprietary Recommendation Intelligence Platform designed to measure whether brands are being recalled, preferred, trusted and chosen across leading AI systems including ChatGPT, Claude, Gemini and Perplexity. As consumer behaviour rapidly evolves, brands face a ... read more

Branding, signage and live event experts LIVE·TEAM has acquired motorsports branding and signage business Sport Signage, as announced by Group Managing Director, Alastair Bewick. LIVE·TEAM is part of THE·TEAM, a global sport, entertainment and music company. With a background in logistics, Sport Signage has been deeply involved in motorsports, particularly Formula 1, for over three decades. The business has provided static and digital event signage, both on and off the track, at every F1 race ... read more

Collaboration will focus on unlocking new sponsorship opportunities for the globally renowned horse racing festival Leading global sports, music and entertainment company, THE·TEAM, has been appointed to collaborate on commercial strategy for Breeders’ Cup Limited. THE·TEAM’s specialist Rights Sales group will work closely with the Breeders’ Cup to identify category opportunities, develop integrated sponsorship programs and drive new partnership revenue. Breeders’ Cup Limited ... read more

Dublin GAA is pleased to announce today PTSB as the new sponsor of the PTSB Dublin Leagues and Championships in a three-year partnership from 2026 – 2028. The announcement is being made ahead of the draw for all four Senior Dublin Club Championships which will be broadcast live this evening on Dubs TV for the first time ever at the historical PTSB O’Connell Street branch.  The new partnership ... read more

The FIFA World Cup 2026 will be the biggest tournament in history. It will also be one of the most crowded marketing environments sport has ever seen. To understand what that means for brands, MKTG surveyed more than 3,000 football fans across the UK, US, Spain, France and Germany. What we found challenges some of the assumptions that still shape World Cup marketing today. Fans are consuming football differently. Creators are becoming more influential than traditional pundits. ... read more

With the acquisition of SponsWatch, Blauw introduces a new standard for sponsorship measurement: from visibility and media value to brand impact and purchase behaviour in one integrated system. Blauw today announces the acquisition of a majority stake in SponsWatch, a leading Stockholm-based AI-driven sponsorship media analytics platform. The acquisition combines two complementary organisations to create the first fully integrated sponsorship intelligence platform connecting media ... read more

Pepsi MAX® today announce a new five-year partnership with The Scottish FA, officially becoming the soft drinks partner of the Scotland men’s and women’s National teams through to 30 July 2030 - further strengthening Pepsi MAX’s international football platform.  The partnership represents a defining chapter in Pepsi Max’s ambition to be an unmissable part of Scottish football culture, providing meaningful support to the teams and ... read more

Specsavers has appointed Strive Sponsorship as its lead partnerships agency following a competitive pitch process. The appointment sees Strive become the central strategic partner for Specsavers’ sponsorship activity, helping the brand use partnerships effectively to deliver against specific marketing and business objectives across the organisation. Strive’s remit includes identifying where sponsorship can solve marketing challenges, advising on the right properties to reach target ... read more

RTÉ has today announced Heineken 0.0 as the broadcast sponsor of their FIFA World Cup 2026™ coverage. The sponsorship, brokered by Dentsu, will see Heineken 0.0 stings appear in the opening of all live broadcasts, both on RTÉ2 and RTÉ Player, as well as at the beginning and end of all ad breaks throughout the broadcast. In addition, the Heineken 0.0 logo will feature on all promotional material. This will be the 23rd edition of the FIFA World Cup™, and the largest tournament ever with ... read more

Long-term brand campaign will celebrate tradespeople across the continent with a range of activations, including the donation of perimeter advertising at partner clubs, and local pitch renovation projects. Ahead of a thrilling summer of football, STANLEY® has today unveiled a new pan-European marketing platform - Built to Support - unifying the global tool brand's partnerships with FC Barcelona, Tottenham Hotspur, Olympique Lyonnais (Lyon), and PSV Eindhoven. Built to Support is ... read more

Global sports, music, and entertainment company THE·TEAM partners with Italian football talent representation business, GG11, acquiring a significant ownership interest. The deal was announced today by Lee Charnley, Vice President, International Operations for THE·TEAM’s Global Football group. GG11 was founded in 2007 by Gabriele Giuffrida who now runs the business alongside his brother Valerio Giuffrida. Operating out of both Rome and Milan, GG11 has established ... read more

The increasingly important role that sponsorship is playing in the sports industry has been reinforced through a sponsorship intelligence platform (and long-time ESA member) being voted the Best Business Serving Football (under 100 employees) at the Football Business Awards. caytoo, who provide buying signal and deal intelligence data to help rights holders and agencies be more effective at generating sponsorship sales leads, beat companies from sectors including ticketing, legal, ... read more

McLaren Racing and Global, the Media & Entertainment group, today announced a new partnership that will see Global join the McLaren Mastercard Formula 1 Team and McLaren Hypercar Team as an Official Race Partner and Official Audio Race Partner from the 2026 season onwards. The news was revealed live on air as Heart Breakfast with Jamie Theakston and Amanda Holden, and Capital Breakfast with Jordan North, Chris Stark and Siân Welby, visited the McLaren Technology Centre. As ... read more

Recognition includes prestigious “Agency of the Year” award Elevate, the full-service global sports and entertainment agency, has been awarded two wins and a highly commended accolade at the prestigious Sports Industry Awards (SPIA) 2026, reinforcing its position as the Middle East’s premier sports and entertainment consultancy. The SPIA 2026 winners were announced at the Awards Gala Dinner on Wednesday, 13th May at Space42 Arena inAbu Dhabi. These successes highlight Elevate’s ... read more

Havas Play UK has strengthened its leadership team with a combination of all-female promotions and new hires to lead its next phase of culture-first growth. Charlie Hugill is promoted to Chief Client Officer, Maria Panayi joins as Head of Culture, and Hannah Liu‑Sherman joins as Managing Partner. The new team has been assembled by CEO Nick Wright.  These appointments accelerate Havas Play’s mission to deliver integrated, culture-first work. As ... read more

New research from Cadbury reveals extent of the UK’s love of live music, as Cadbury launches ‘Gift a First Gig’ with Academy Music Group, Ticketmaster and Camp Bestival presented by Debenhams. Britain has a secret superpower. We are, by any measure, one of the world’s great gig-going nations. Independent research commissioned by Cadbury reveals that the average Brit has been to 12 live concerts in their lifetime. Almost half the population (42%) went to at least one show ... read more

World Number One Scottie Scheffler has confirmed his return to the Genesis Scottish Open, with tickets for the Rolex Series event at the Renaissance Club from July 9–12, 2026 on sale now at etg.golf/GSO26Tickets. The four-time Major winner and reigning Open champion will once again bring star power to a world-class field in East Lothian, joining fellow double-Masters winner and World Number Two Rory McIlroy, leading Scot and 2024 winner Robert MacIntyre, and defending champion Chris ... read more

XTRATUF is proud to continue its partnership with the Royal National Lifeboat Institution (RNLI) through a new two-year commitment, further supporting the charity’s vital lifesaving work across UK and Irish coastlines. As part of this extended partnership, XTRATUF will supply 500 pairs of bespoke sliders each season, as a gift for new RNLI lifeguards, recognising their dedication to keeping beach visitors safe throughout the summer months. In addition, 200 pairs of Ankle Deck Boots (ADB) will ... read more

New regional hub signals long-term investment in MENA as demand for sport, entertainment and cultural marketing accelerates   Fuse, the global sport and entertainment marketing agency, part of Omnicom Media, today announces the launch of its Dubai office, expanding its presence in the Gulf. The move reflects Fuse’s long-term commitment to the market, building on its presence in the Saudi Arabia, and responds to growing demand from brands seeking to connect with audiences through ... read more

The Manchester-based agency took home the award following previous victories in 2021 and 2024. Their latest success underlines a sustained period of performance and reflects a broader shift in how creative impact is being defined across sports, gaming and entertainment marketing. While much of the industry continues to prioritise visibility and cultural presence, Ear to the Ground focuses on translating fan relevance into measurable brand performance. Built on multi-year investment in ... read more

Think Beyond has launched a new Commercial & Sponsorship Advisory service, aimed at brands and rights holders seeking stronger commercial returns by truly embedding social and environmental impact in their sponsorship work. The new service will be anchored in the Purpose Performance Model, a methodology for identifying, building and measuring sponsorship strategies with purpose at the core. Using this model, Think Beyond will advise rights-holders on how to identify and develop new ... read more

Team Falcons, the Saudi esports powerhouse and back-to-back Esports World Cup Club Championship winners, today announced a new partnership with Shikenso®, the leading AI-powered sponsorship analytics provider. The agreement brings AI-powered sponsorship analytics to one of the most commercially active esports organisations in the world. Founded in 2017 by Musaad "Msdossary" Al Dossary, Team Falcons has grown into a globally recognised force across competitive gaming. The organisation competes ... read more

The Golf Foundation has been confirmed as the Official Charity of the BMW PGA Championship for 2026 and 2027. The long-standing relationship between the DP World Tour, BMW and the Golf Foundation further developed in 2025, with the organisation which delivers ground breaking mental wellbeing work in schools, golf clubs and communities, named the Official Charity of the BMW PGA Championship for the first time. That designation will now continue for the next two editions of the Rolex Series ... read more

Six fastest-growing sectors all primarily target people rather than businesses Five of top seven sectors now consumer-facing compared to last year when four of five top sectors were business-facing The last five years has seen a significant shift back to consumer-facing brands appearing on the front of shirts across professional football, cricket and rugby teams in England. The six fastest-growing sectors who feature as the main front of shirt sponsor all target people rather than ... read more