Industry and Member News

Williams Racing is pleased to announce a new long-term partnership with Umbro UK. The English sports brand will be the Official Technical Kit Supplier from the start of the 2021 season, when the ... read more

Creative Platform for New Hotels.com UEFA Champions League Campaign Produced by Octagon Ahead of the resumption of the UEFA Champions League, official partner Hotels.com, with the help of ... read more

ESA member OPRO is thrilled to announce the renewal of our partnership with Gloucester Rugby, supplying their teams with the world’s most technologically advanced custom-fit mouthguards. The ... read more

For the first time in twenty years, Underbelly has had to close its doors to the Edinburgh Festival Fringe. The purple cow is deflated, the Cowgate remains a carpark and our hubs and bars are ... read more

The LTA and Deloitte today announced the launch of a collaboration to put digital transformation at the heart of the governing body’s work to grow tennis in Great Britain.   The organisations will ... read more

The British Olympic Association (BOA) has today relaunched its TeamGB.com website for mobile, tablet and desktop devices. Partnering with the leading digital specialists in sport, Stadion, the BOA ... read more

Estrella Damm, Swing Index and Porsche are the latest European Tour partners to lend their support to the six-event UK Swing, which continues with the Hero Open at Forest of Arden Marriott Hotel & ... read more

ESA member Arsenal is delighted to announce a two-year extension to the ground-breaking partnership with Intel® Sports. Since joining as an official partner in 2019, Intel Sports has revolutionised ... read more

Global lifestyle agency MKTG reveals key insights shaping the future of the sponsorship industry including the demand for purpose-driven partnerships, rise of agile sponsorships and continued lack of ... read more

Lenovo will be the title sponsor for the 2020 Gran Premio di San Marino e della Riviera di Rimini, marking the first time Lenovo is the lead partner at a major motorsports event. Officially named the ... read more

The number of new reported sponsorship deals in Ireland dropped 46% in the first half of 2020 versus the same period last year, while supermarkets dominated the public’s vote for stand-out sponsors in ... read more

Today marks one year to go until the rescheduled Tokyo 2020 Olympic Games following the historic decision to postpone the event until 2021 due to the coronavirus pandemic. Team GB has reaffirmed ... read more

Iconic brand and MotoGP™ partner to lend its name to the second event at the stunning Red Bull Ring ESA member Dorna Sports is thrilled to reveal that the title sponsor for the 2020 Grand Prix ... read more

Video game developer Psyonix has appointed ESA member IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise.  A high-powered hybrid of ... read more

The sixth edition of Photo London will take place at the historic Gray’s Inn Gardens in central London, from 7–11 October 2020Nikon will sponsor Photo London 2020, becoming an official partner of the ... read more

ESA member AEG Global Partnerships has defied the global crisis and business planning hiatus by brokering a landmark deal with Uber and Thames Clippers. Later this summer, the River Bus service will ... read more

ESA member CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the ... read more

Everton has unveiled its first home kit from new technical partner hummel – fusing innovative, environmentally-responsible production methods with a design incorporating the Club’s iconic Z-Cars ... read more

The Isle of Wight will host the Tour of Britain – the UK’s biggest and most prestigious professional cycle race – for the first time ever in September 2022, following an agreement between race ... read more

CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to ... read more