It’s a second win for the global creative agency after its fifth appearance on the shortlist. Ear to the Ground scooped the sports industry’s top honour at Evolution London last night, crowning a year of investment, innovation, and impressive growth. Despite tough market conditions, ten ... read more
Member News
Scotland’s rising triathlon star receives boost ahead of new season
One of Scotland’s future triathlon stars has received a timely boost ahead of the 2024 season, gaining sponsorship to support her journey to the top. Triathlete Isla Hedley will be looking to follow on from a stellar 2023 season that saw her crowned World and European Junior Cross Triathlon ... read more
Rugby sponsorship delivers positive outcomes for Guinness and telcos across the UK
The men’s and women’s Guinness Six Nations competitions have helped some of rugby’sbiggest sponsors hit new heights in the UK according to a new consumer study from ONSIDE. The tournament title sponsor, Guinness, is joined by Vodafone, O2 and BT, who all invest in national rugby team ... read more
Sporting Giants launches to deliver sport with purpose
Award-winning sustainability expert Dan Reading joins forces with global sports leader Scott Over Today marks the official launch of Sporting Giants, a pioneering purpose-led sports consultancy founded by award-winning sustainability expert Dan Reading and globally recognised sports leader Scott ... read more
Manchester City announces new partnership with Quidd
Manchester City has today announced a new multi-year partnership with Quidd, one of the world’sleading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and ... read more
Wasserman Benelux expands expertise: meet Vincent Bogaers
Wasserman Benelux, a leading agency specializing in activation marketing, proudly announces the recruitment of their new account director, Vincent Bogaers, who will strengthen the team in the Netherlands. With over 10 years of experience in activation marketing, Vincent brings invaluable ... read more
Hilton extends long-term partnership with Lancashire Cricket and increases investment to support Thunder
Hilton and Lancashire Cricket are delighted to announce that the Official Hotel Partner has further increased its support for the Club. The long-term, award-winning, commercial partnership has been extended for a further year with Hilton also increasing their investment to support Thunder Cricket ... read more
World Cup momentum continues into 2024 as rugby dominates Irish sports sector
Rugby continues to dominate the sports sponsorship landscape in Ireland with new research from ONSIDE revealing seven out of the top 10 most admired sponsors have prominent partnerships in the sport. Following on from Ireland’s men successfully retaining their Guinness Six Nations title and ahead ... read more
adidas unveils official Team GB and ParalympicsGB wear for Paris 2024
Today, as official sportwear provider of Team GB and ParalympicsGB, adidas has unveiled the team kit that the athletes will wear at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, Team GB and ParalympicsGB’s athletes are united under a design DNA that ... read more
Wasserman acquires Volante Sports
Wasserman’s industry-leading sports talent representation practice continues global growth & commitment to representation of women Global sports, music, and entertainment company Wasserman has acquired the United Kingdom’s leading women’s football (soccer) agency, Volante Sports, announced ... read more
Allianz supporting the next generation of Team Ireland athletes at Sport Ireland Campus Kids’ Camp
Thousands of children will have the opportunity to immerse themselves in an Olympian environment at Sport Ireland Campus this summer, in the build up to Paris 2024 and during Team Ireland’s centenary celebration of participation at the Olympic Games. The partnership of Allianz Insurance ... read more
Dame Jessica Ennis-Hill confirmed for Team GB House alongside hosts Nick Bright, Nicole Holliday and Perri Shakes-Drayton
Dame Jessica Ennis-Hill is the first to join the bill for Team GB House, Team GB’s home-from-home at the Paris 2024 Olympic Games, with sport and entertainment presenters Nick Bright, Nicole Holliday and Perri Shakes-Drayton to host the nightly live show. Tickets are on sale now to An Evening ... read more
Rockstar Energy Drink® rocks the music scene with game-changing nationwide festival partnership
Rockstar Energy Drink and Live Nation UK unveil a ground-breaking, multi-year, partnership aimed at enhancing the UK music festival experience for Gen Z fans Rockstar Energy Drink® proudly announces a multi-year partnership across select Live Nation festivals in the UK. The long-standing ... read more
Investec expands commitment to rugby with School of Hard Knocks partnership
Partnership supports underprivileged communities through rugby and personal development to deliver positive social change Investec, the leading financial services group and title sponsor of the Investec Champions Cup, today announces a three year partnership with School of Hard Knocks (SOHK), a ... read more
Old El Paso unites the nation to Make Some Noise with Team GB Heroes for Paris 2024 Olympic Games
As the anticipation builds for the Paris 2024 Olympics, Old El Paso has launched a brand-new multi-million pound campaign with Team GB. The campaign features the brand’s newly appointed Home Team Heroes: Double Olympic swimming champion Tom Dean MBE, Olympic silver medal winning weightlifter, Emily ... read more
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