Sponsorship and brand partnership agency Reg&Partners have announced their appointment by the Design Council to secure sponsorship and commercial partnerships with organisations for the World Design Congress 2025. The prestigious World Design Congress is coming to London for the first time ... read more
Member News
ESL FACEIT Group and Shikenso Analytics join forces to measure brand partnerships value
ESL FACEIT Group (EFG), the leading esports and video game entertainment company, and Shikenso Analytics today announced their collaboration to evaluate brand partnership performances across the largest esports events worldwide. In its role as a new data partner, Shikenso will provide EFG with ... read more
City Football Group and Oak View Group launch Eastlands Venue Services joint venture
City Football Group (CFG) and Oak View Group (OVG) have today announced the launch of Eastlands Venue Services, a new joint venture to create a fully integrated service and operations company. The joint venture will operate 365 days-a-year across the Etihad Campus, with an initial focus on ... read more
Pexpo 2025 sponsored by Dare To Believe and Allianz
Olympic Champion Kellie Harrington and Paris 2024 Medallists Philip Doyle and Orla Comerford headline The Olympic Federation of Ireland’s Dare to Believe School Programme, supported by Allianz, for the second year running, has teamed up with the PEXpo for the 11th annual Dare to Believe PEXpo, ... read more
Sky to be Headline Sponsor of Isle of Wight Festival 2025
Today, Sky has announced it will be the headline sponsor of the Isle of Wight Festival, in a multi-year deal. The exclusive partnership, that confirms the event as Sky’s first major festival partner, will see content from the festival broadcast across three Sky TV channels, as well as immersive and ... read more
Wasserman rebrands bluemedia
Wasserman further strengthens brand and broadens global reach Global sports, music, and entertainment company Wasserman has announced today that bluemedia, acquired in March 2025, has rebranded as Wasserman. The bluemedia team will operate under the banner of Wasserman Live, ... read more
XTRATUF continues its partnership with RNLI Lifeguards for a second season
XTRATUF is proud to continue its partnership with the Royal National Lifeboat Institution (RNLI). It will give a pair of bespoke sliders to every lifeguard this summer, as a thank you for their ongoing dedication to keeping beach visitors safe during the summer months. This marks the second ... read more
Reg&Partners appointed by Thorough Events for sponsorship search
Sponsorship and brand partnership agency Reg&Partners have announced their appointment by Thorough Events to secure sponsors for their 2025 events. Thorough Events is a leading global automotive concours and events company that organises four leading concours events and two tours for the ... read more
Two Circles locks in TV 2 as Danish Kvindeliga Partner
TV 2 has signed a long-term broadcast agreement for Denmark's top-tier women's football league, the Kvindeliga. The deal, brokered by international sports and entertainment marketing business, Two Circles, will come into effect from the 2025/26 season and run through to the summer of 2031. As ... read more
Sid Lee launches global sport practice Sid Lee Sport
Sid Lee Sport will integrate world-class creativity, sponsorship expertise and flawless operational delivery to maximise effectiveness and challenge the sport industry’s status quo. Multi-disciplinary creative powerhouse, Sid Lee, has today announced the launch of a new global sport ... read more
Two Circles appointed to support The LNR’S international ambitions for the top 14 until 2032
Two Circles has been appointed by the Ligue Nationale de Rugby (LNR) for the media rights distribution of the TOP 14, PRO D2, and In Extenso SUPERSEVENS, as well as the international marketing of the TOP 14 through to the end of the 2031/32 season. The international sports marketing business was ... read more
Fnatic appoints IMG as Global Commercial Agency
Global gaming and esports performance brand, Fnatic, has appointed IMG, a global sports marketing agency, as its exclusive commercial agency to accelerate the esports organisation’s growth worldwide. Under the agreement, IMG will provide new sponsorship opportunities for Fnatic ... read more
Co-op Live announces sustainability-driven partnership with OVO
Co-op Live, the UK’s largest indoor arena and one of the world’s most sustainable live entertainment venues, is proud to announce a new partnership with OVO, a leading energy provider. This collaboration strengthens Co-op Live’s commitment to sustainability while enhancing the experience for music ... read more
Manchester City announces regional partnership with energy drink brand Wake-Up 247
Manchester City has today announced a new regional partnership with Wake-Up 247, that willsee the energy drink brand become the Club’s Official Energy Drinks Partner in Vietnam. Wake-Up 247 is a prominent Vietnamese energy drink brand that has successfully built and developed its presence in the ... read more
Millwall Football Club is delighted to become the first British Club to launch its own mobile network!
In partnership with shaka, Millwall Mobile will be powered by the UK’s fastest 5G network - Three - with 99.9% UK coverage. With three game winning plans available to pick from, starting from just £10 a month, supporters can save £150+ compared to traditional operators with total freedom to ... read more
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