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European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

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RESOURCES
  • Case Studies
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Event Resources

ESA encourages its members to share knowledge and exchange information. Our various ESA events give you a chance to network with peers to discuss some of the key sponsorship industry topics of the day.

These presentations contain a wealth of information, available to logged-in ESA members free of charge. We look forward to welcoming you to our ESA events.

Key
PUBLIC

Public access - no login required

ASSOCIATES

Available to logged-in ESA Associates

NAT REPS

Available to logged-in National Representatives

MEMBERS

Members have access to ALL our resources
See membership

MEMBERS

2025 ESA AGM | 18 June 2025, London

MEMBERS

ESA AGM July 2025 | ESA Team and Board presentation

MEMBERS

ESA Event Glasgow 2025: Power Play – How the Energy Sector is Leading the Charge in Purpose-Based Sponsorship – 10 June 2025 [video]

MEMBERS

ESA Breakfast – Wheels in Motion – The Commercial Transformation of British Cycling – 13 May 2025 [GlobalData slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [video]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Komatsu slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Smirnoff slide presentation]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Smirnoff showreel]

MEMBERS

ESA Webinar – Hit The Ground Running – How Brands Win Awards in Year One of a Sponsorship – 25 April 2025 [Accor case video ALL x SailGP]

MEMBERS

ESA Breakfast with Wasserman’s The Collective – Dare to be Different: Unlocking the Unique Value of Women’s Sport – 27 March 2025 [video]

MEMBERS

ESA Event – 2025 ESA Sponsorship Market Overview with Nielsen Sports, in partnership with Pearlfinders – 13 March 2025 [video]

MEMBERS

ESA Breakfast – Get Out In Front: 2025 Sponsorship Trends – 21 January 2025 [presentation]

MEMBERS

ESA Breakfast – Get Out In Front: 2025 Sponsorship Trends – 21 January 2025 [video]

MEMBERS

#ESAbreakfast | Paris 2024 reflections with Team GB and ParalympicsGB – 26 November 2024

MEMBERS

#ESABreakfast with MKTG | The Power of Sport and Music as Escapism – 13 November 2024

MEMBERS

#ESAevent | A $200 billion sleeping giant – how brands and publishers are harnessing the power of gaming culture – 31 October 2024

MEMBERS

#ESAevent | A $200 billion sleeping giant – how brands and publishers are harnessing the power of gaming culture – presentation slides – 31 October 2024

MEMBERS

#ESABreakfast | B2B Sponsorship and the Human Factor – presentation slides – 2 October 2024

MEMBERS

#ESABreakfast | B2B Sponsorship and the Human Factor – 2 October 2024

MEMBERS

#ESA Event | The Future of Corporate Hospitality – 24 September 2024

MEMBERS

#ESA Masterclass | Building a High-Performance Culture – 11 September 2024

MEMBERS

#ESA Webinar | How Olympic sponsors stay top of their game – 1 August 2024

MEMBERS

[Members only] #ESAwebinar | Sponsorship Under Fire: Navigating Crisis – 24 July 2024

MEMBERS

2024 ESA AGM | 17 July 2024, London

MEMBERS

ESA AGM July 2024 | ESA Team and Board presentation

MEMBERS

ESA AGM July 2024 | Chair’s Report for the year ended 31/12/2023

MEMBERS

ESA AGM July 2024 | Treasurer’s Report for the year ended 31/12/2023

MEMBERS

#ESA Webinar | From The Halfway Line: Sponsorship at EURO 2024 – 25 June 2024

MEMBERS

#ESAevent | Setting The Stage: What the 2024 Sponsorship Trends Mean for Arts, Culture & Entertainment – 29 May 2024

MEMBERS

#ESABreakfast with Wasserman Music | In Tune: Creating Unforgettable Sponsorship Moments in Music – 25 April 2024

MEMBERS

#ESAwebinar | From Wimbledon to Lapland: Transforming Sponsorship with Artificial Intelligence – 21 March 2024

MEMBERS

#ESAevent | ESA 2024 Sponsorship Market Overview with Nielsen Sports – 7 March 2024

MEMBERS

#ESABreakfast slides | The Changing Face of Not-for-profit Sponsorship – 21 February 2024

MEMBERS

#ESABreakfast event | The Changing Face of Not-for-profit Sponsorship – 21 February 2024

PUBLIC

#ESABreakfast event | Time for Action with Sport Sponsors Climate Pledge – 23 January 2024

MEMBERS

#ESAbreakfast event | New Horizons: 10 Trends to Shape Sponsorship in 2024 – 17 January 2024

MEMBERS

#ESAbreakfast with MKTG | Driving Social Impact Through Sponsorship – 15 November 2023

MEMBERS

#ESAevent | Enduring Alliances: Forging Futures Together – 10 October 2023

PUBLIC

#ESAmasterclass webinar | Aviva Studios, Manchester – a new golden age of arts sponsorship? – 26 September 2023

MEMBERS

#ESAbreakfast event | Partnering for Success: Navigating the Gaming and Esports Industry – 14 September 2023

MEMBERS

2023 ESA AGM – 4 July 2023, London

MEMBERS

ESA AGM July 2023 – ESA Team and Board presentation

MEMBERS

ESA AGM July 2023 – Chairman’s Report for the year ended 31/12/2022

MEMBERS

ESA AGM July 2023 – Treasurer’s Report for the year ended 31/12/2022

MEMBERS

#ESAbreakfast | Negotiating sponsorship contracts: the legal perspective – 29 June 2023

MEMBERS

#ESAwebinar | Revolutionising Sponsorship: the transformative power of artificial intelligence – 6 June 2023

MEMBERS

#ESAevent | Back to Grassroots: The Glory of Local Sponsorship – 25 May 2023

PUBLIC

#ESAwebinar | The Secret of Effectiveness: Competition or Collaboration? – 18 May 2023

PUBLIC

#ESAwebinar | The fine art of purpose and authenticity in sponsorship – 30 March 2023

MEMBERS

#ESAbreakfast | Nielsen: The Evolution of Fan Engagement | ESA: Sponsorship Market Overview – 22 March 2023

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Most popular resources

  • 2025 ESA AGM | 18 June 2025, London
  • ESA AGM July 2025 | ESA Team and Board presentation
  • ESA Event Glasgow 2025: Power Play – How the Energy Sector is Leading the Charge in Purpose-Based Sponsorship – 10 June 2025 [video]
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