Sponsorship across Europe recovered to pre-pandemic levels in 2023 after another year of significant growth, according to research from the European Sponsorship Association and Nielsen Sports. The 2024 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market ... read more
ESA News
Best of European sponsorship celebrated at 2024 ESA Awards
A record attendance of more than 520 professionals gathered in London to celebrate the best of European sponsorship at the 16th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 12-18 months, passing a rigorous judging ... read more
ESA tribute to John Trainor (1971-2024)
As Founder and CEO of ONSIDE, John Trainor was a highly respected figure in the sponsorship industry in his native Ireland and across the continent. John’s passing on 5 February, 2024 at the age of 52 has shocked his many friends and colleagues and left a significant gap that will be difficult ... read more
ESG remains top sponsorship trend in 2024, with AI the highest new entry
For the third consecutive year, ESG has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA). The results of 2024 Sponsorship Trends Research: New Horizons, released to the ESA community during a live hybrid event this morning, were drawn from an ... read more
European Sponsorship Association announces 2024 ESA Awards shortlist
Europe’s most prestigious sponsorship awards is destined to be a celebration of purpose-driven impact when industry leaders gather for the 2024 ESA Awards ceremony in London on Thursday 7 March. A surge of entries in two new, purpose-based categories, Sponsorship with a Social Purpose and ... read more
Andy Westlake becomes fifth recipient of ESA Fellowship
The Board of the European Sponsorship Association (ESA) has bestowed the ESA Fellowship on Andy Westlake in recognition of his 30+ years working in sponsorship and six years’ service as ESA Chair. Andy becomes the fifth recipient of the honour after the ESA Fellowship was inaugurated during the ... read more
2023 ESA Diploma results announced
The European Sponsorship Association is extremely proud to announce the results of the 2023 ESA Diploma. The successful completion of the course by another 79 successful students (an increase of more than 50% on 2022) has taken the alumni total above 700 since the industry’s premier qualification ... read more
Sophie Morris elected Chair of European Sponsorship Association
The Board of the European Sponsorship Association (ESA) has unanimously elected Sophie Morris FCIM to serve as Chair. Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association. Serving as an ESA Board Director for the past seven ... read more
European Sponsorship Association launches 2024 ESA Diploma
The European Sponsorship Association (ESA) today announces the launch of the 2024 ESA Diploma, the industry’s most respected qualification. All companies looking to certify sponsorship professionals with the ESA Diploma can take advantage of a £750 saving by enrolling before the early bird ... read more
European Sponsorship Association launches 2024 ESA Awards
The European Sponsorship Association (ESA) has launched the 2024 ESA Awards with a refreshed programme designed to recognise the full panorama of sponsorship excellence. Europe’s most sought-after sponsorship prizes will again be up for grabs at The Brewery in London on Thursday, 7 March 2024 – ... read more
Election of four new Directors brings fresh look to diverse ESA Board
Four new Directors were elected to the Board of The European Sponsorship Association (ESA) at yesterday afternoon’s AGM in London. Antony Douglass (Specsavers), James Goode (IMG), Heli Kemppainen (Neste) and Martin Prendergast (Martin Prendergast Communications) were elected by their fellow ESA ... read more
Sponsor expectations on importance of sustainability in sponsorship remain high, industry research finds
A study supported by the European Sponsorship Association (ESA) has found fresh evidence of the growing importance of companies engaged in sponsorship being committed to environmental sustainability. The research project, undertaken as part of a thesis by Loughborough University London student ... read more
European sponsorship valued at €29bn as sport hits record high in 2023 ESA Sponsorship Market Overview
Sponsorship across Europe continued its post-pandemic recovery in 2022 as the sport sector achieved a record high, according to research from the European Sponsorship Association and Nielsen Sports. The 2023 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market ... read more
Best of European sponsorship celebrated at 2023 ESA Awards
A record attendance of more than 450 professionals gathered in London to celebrate the best of European sponsorship at the 15th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 18 months, passing a rigorous judging ... read more
European Sponsorship Association names first four recipients of ESA Fellowship
The European Sponsorship Association (ESA) is delighted to announce the inaugural recipients of the ESA Fellowship. On the day of the 2023 ESA Awards ceremony, celebrations started early for Delphine Baise, Catherine Hawkins, Peter Raymond and Paul Samuels after their recognition as the inaugural ... read more
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