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NEWS
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ESA News

The Breathing Space by Gjensidige sweeps the board at 2025 ESA Awards

13 March 2025

Norwegian insurance company Gjensidige enjoyed a record-breaking success at the 2025 ESA Awards ceremony in partnership with Pearlfinders, scooping an unprecedented five titles including ESA Sponsorship of the Year. The company’s support of the Palmesus beach festival with an activation entitled ‘The Breathing Space’ may have been low budget compared with many of the partnerships that earned recognition in front of 580 sponsorship professionals in London, but it could hardly have been ... read more

Categories: ESA News, Press Releases

European sponsorship valued at €32.9bn as post-pandemic recovery continues

13 March 2025

Sponsorship spending across Europe enjoyed another year of robust post-pandemic recovery in 2024, according to research from the European Sponsorship Association and Nielsen Sports. The 2025 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market increased by 6.6% over the past year from €30.86bn to €32.91bn. This follows a 6.2% increase in 2023 and a more modest 4.3% rise in 2022, following the dramatic fluctuations caused by the COVID-19 pandemic in 2020 ... read more

Categories: ESA News, Press Releases

Has the bubble burst? ESA research finds reduction in commitment to pro-environment sponsorship

17 December 2024

An annual sustainability survey has indicated that organisations involved in sponsorship are less committed to pro-environment initiatives than they were a year ago. ESA (the European Sponsorship Association) has been conducting research around the industry’s environmental sustainability activities since 2021. The fourth year of the study contained numerous signs that reducing the climate impact of sponsorship may have become less of a priority. For example, there was a 6.2% drop in the ... read more

Categories: ESA News, Press Releases

Shortlist announced for 2025 ESA Awards in partnership with Pearlfinders

12 December 2024

Europe’s most prestigious sponsorship awards is shaping up to be a celebration of creativity, cooperative synergy and inclusivity after the shortlist was released for the 2025 ESA Awards in partnership with Pearlfinders. For the second consecutive year, a record number of entries has underscored the value and prestige of winning an ESA Award, with a 17% increase from 2024 to 2025 resulting in a shortlist that is packed with quality and variety. The ceremony will take place on 13 March ... read more

Categories: ESA News, Press Releases

ESA Diploma Scholar lands Top Set Brief award as 62 students graduate with Dip ESA qualification

11 October 2024

The European Sponsorship Association is extremely proud to announce the results of the 2024 ESA Diploma. The successful completion of the course by another 62 successful students has taken the alumni total above 770 since the industry’s premier qualification was launched in 2012. Three Distinctions were achieved this year, with special recognition for Harriet Lewis, who took the prestigious Top Graduate accolade, and Sinem Pozanti, who scooped the Top Set Brief award and became the first ... read more

Categories: ESA News, Press Releases

ESA launches Introduction to Sponsorship course, offering flexible and foundational knowledge 

11 September 2024

The European Sponsorship Association (ESA) extends its professional development portfolio today with the launch of a new and highly inclusive course. The ESA Introduction to Sponsorship is designed to appeal to anyone who seeks a grounding in the basics of sponsorship – from interns, students and school leavers to business leaders and marketing professionals for whom the discipline forms an important part of their role. Delivered by renowned industry duo Catherine Hawkins and Sandra Greer, ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches 2025 ESA Awards

24 July 2024

The European Sponsorship Association (ESA) today launched the 2025 ESA Awards with an array of categories designed to reflect the most innovative and impactful sponsorship powering the industry across Europe. The continent’s most sought-after sponsorship prizes will again be up for grabs at The Brewery in London on Thursday, 13 March 2025. With prices frozen from 2024, entries are open until 18 October with early-bird discounts available until 27 September. A new category – Equality, ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches 2025 ESA Diploma

17 July 2024

The European Sponsorship Association (ESA) today announces the launch of the 2025 ESA Diploma, the industry’s most respected qualification. Designed to futureproof careers in the dynamic world of sponsorship, the part-time online course has helped more than 700 graduates progress to senior positions in the industry in the 12 years since its introduction. Prices are frozen for the 14th edition of the Diploma, which is increasingly seen as a prerequisite for employers who want the ... read more

Categories: ESA News, Press Releases

ESA renews partnership with International Sports Convention for 2025

9 July 2024

The European Sponsorship Association (ESA) and International Sports Convention (ISC) have signed to collaborate on a significant partnership agreement. Under the agreement, ESA members attending ISC 2025 at Tottenham Stadium in London will have access to an exclusive lounge where they can catch up with fellow members and the ESA team, eat and drink and avail of desk space. ESA General Manager Karen Fan said: "Our members had a wonderful experience at the International Sports Convention ... read more

Categories: ESA News, Press Releases

Establishment of ESA Ireland announced at European Sponsorship Association’s Annual Irish Event

30 May 2024

The European Sponsorship Association (“ESA”) announced the creation of ESA Ireland at its Annual Irish Event held at the ODEON Point Square in Dublin’s North Docks today. ESA Ireland is a networking community for all professionals working in sponsorship in Ireland and, together with the European Sponsorship Association, will seek to promote excellence in sponsorship whilst providing access to sponsorship-specific education and training for members. Sponsorship spend in Ireland is ... read more

Categories: ESA News, Press Releases

European sponsorship valued at €30.9bn as industry returns to pre-pandemic levels

14 March 2024

Sponsorship across Europe recovered to pre-pandemic levels in 2023 after another year of significant growth, according to research from the European Sponsorship Association and Nielsen Sports. The 2024 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market increased by 6.2% over the past year from €29.05bn to €30.86bn. The total volume exceeded the previous record high of €30.69bn measured in 2019, prior to the damaging COVID-19 pandemic. The Sponsorship ... read more

Categories: ESA News, Press Releases

Best of European sponsorship celebrated at 2024 ESA Awards

7 March 2024

A record attendance of more than 520 professionals gathered in London to celebrate the best of European sponsorship at the 16th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 12-18 months, passing a rigorous judging process to win trophies and commendations across 25 categories. The two new categories – Sponsorship with a Social Purpose and Environmentally Sustainable Sponsorship – proved immensely popular ... read more

Categories: ESA News, Press Releases

ESA tribute to John Trainor (1971-2024)

6 February 2024

As Founder and CEO of ONSIDE, John Trainor was a highly respected figure in the sponsorship industry in his native Ireland and across the continent. John’s passing on 5 February, 2024 at the age of 52 has shocked his many friends and colleagues and left a significant gap that will be difficult to fill. Having served as a Board Director of the European Sponsorship Association from 2006-2017, John went on to become a fixture on the ESA Awards Judging Panel and remained a highly engaged ... read more

Categories: ESA News, Press Releases

ESG remains top sponsorship trend in 2024, with AI the highest new entry

17 January 2024

For the third consecutive year, ESG has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA). The results of 2024 Sponsorship Trends Research: New Horizons, released to the ESA community during a live hybrid event this morning, were drawn from an annual survey that challenges ESA members to identify the most compelling trends influencing the continued growth of the industry. The second most popular trend was Cause/CSR, underlining the ... read more

Categories: ESA News, Press Releases

European Sponsorship Association announces 2024 ESA Awards shortlist

14 December 2023

Europe’s most prestigious sponsorship awards is destined to be a celebration of purpose-driven impact when industry leaders gather for the 2024 ESA Awards ceremony in London on Thursday 7 March. A surge of entries in two new, purpose-based categories, Sponsorship with a Social Purpose and Environmentally Sustainable Sponsorship, has contributed to a record-breaking entry and set the tone for what promises to be an unforgettable evening. A shortlist of entries has been announced, putting ... read more

Categories: ESA News, Press Releases

Andy Westlake becomes fifth recipient of ESA Fellowship

15 November 2023

The Board of the European Sponsorship Association (ESA) has bestowed the ESA Fellowship on Andy Westlake in recognition of his 30+ years working in sponsorship and six years’ service as ESA Chair. Andy becomes the fifth recipient of the honour after the ESA Fellowship was inaugurated during the 2023 ESA Awards in London eight months ago. Having stepped down as ESA Chair in September, Andy was presented with his Fellowship certificate by Vice-Chair Nigel Geach during the ESA Diploma 2022/23 ... read more

Categories: ESA News, Press Releases

2023 ESA Diploma results announced

12 October 2023

The European Sponsorship Association is extremely proud to announce the results of the 2023 ESA Diploma. The successful completion of the course by another 79 successful students (an increase of more than 50% on 2022) has taken the alumni total above 700 since the industry’s premier qualification was launched in 2012. All will be invited to celebrate their success during the ESA Diploma Graduation Ceremony in London on 2 November. Five Distinctions were achieved this year, two of them ... read more

Categories: ESA News, Press Releases

Sophie Morris elected Chair of European Sponsorship Association

6 September 2023

The Board of the European Sponsorship Association (ESA) has unanimously elected Sophie Morris FCIM to serve as Chair. Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association. Serving as an ESA Board Director for the past seven years, Sophie Morris has led the production of industry research such as the annual ESA Trends report, Sponsorship Sentiment Tracker and Sustainability in Sponsorship. She founded and co-chaired ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches 2024 ESA Diploma

17 August 2023

The European Sponsorship Association (ESA) today announces the launch of the 2024 ESA Diploma, the industry’s most respected qualification. All companies looking to certify sponsorship professionals with the ESA Diploma can take advantage of a £750 saving by enrolling before the early bird deadline of Friday 24 November. ESA Members can also benefit from further discounts. The part-time eight-month course, now delivered entirely online, has helped more than 600 graduates progress to senior ... read more

Categories: ESA News

European Sponsorship Association launches 2024 ESA Awards

25 July 2023

The European Sponsorship Association (ESA) has launched the 2024 ESA Awards with a refreshed programme designed to recognise the full panorama of sponsorship excellence. Europe’s most sought-after sponsorship prizes will again be up for grabs at The Brewery in London on Thursday, 7 March 2024 – entries are open until Friday 20 October with early-bird discounts available until Friday 29 September. The 2024 ESA Awards ceremony will also feature the second inauguration of the ESA Fellowship, ... read more

Categories: ESA News, Press Releases

Election of four new Directors brings fresh look to diverse ESA Board

5 July 2023

Four new Directors were elected to the Board of The European Sponsorship Association (ESA) at yesterday afternoon’s AGM in London. Antony Douglass (Specsavers), James Goode (IMG), Heli Kemppainen (Neste) and Martin Prendergast (Martin Prendergast Communications) were elected by their fellow ESA Members, while existing Board Director Stuart Wareman (Accor) was re-elected. The election of Heli Kemppainen as a second representative from Finland on the ESA Board increases the female ... read more

Categories: ESA News, Press Releases

Sponsor expectations on importance of sustainability in sponsorship remain high, industry research finds

20 June 2023

A study supported by the European Sponsorship Association (ESA) has found fresh evidence of the growing importance of companies engaged in sponsorship being committed to environmental sustainability. The research project, undertaken as part of a thesis by Loughborough University London student Maximilian McLoughlin, also reinforced the results of a 2021 ESA Sponsorship Sentiment Tracker examining sponsor expectations around right holders’ commitment to sustainability. McLoughlin’s industry ... read more

Categories: ESA News, Press Releases

European sponsorship valued at €29bn as sport hits record high in 2023 ESA Sponsorship Market Overview

23 March 2023

Sponsorship across Europe continued its post-pandemic recovery in 2022 as the sport sector achieved a record high, according to research from the European Sponsorship Association and Nielsen Sports. The 2023 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market increased by 4.3% over the past year from €27.85bn to €29.05bn. The total volume remained more than €1bn lower than 2018 and 2019 levels, with a record high of €30.69bn measured in 2019. The ... read more

Categories: ESA News, Press Releases

Best of European sponsorship celebrated at 2023 ESA Awards

9 March 2023

A record attendance of more than 450 professionals gathered in London to celebrate the best of European sponsorship at the 15th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 18 months, passing a rigorous judging process to win trophies and commendations across 26 categories. Celebrating the 35th anniversary of the European Sponsorship Association (ESA), the ceremony also honoured the first four recipients of ... read more

Categories: ESA News, Press Releases

European Sponsorship Association names first four recipients of ESA Fellowship

9 March 2023

The European Sponsorship Association (ESA) is delighted to announce the inaugural recipients of the ESA Fellowship. On the day of the 2023 ESA Awards ceremony, celebrations started early for Delphine Baise, Catherine Hawkins, Peter Raymond and Paul Samuels after their recognition as the inaugural ESA Fellows. The four will be honoured at tonight’s ceremony in London for their outstanding contribution to the sponsorship industry. Each will be granted lifetime individual membership ... read more

Categories: ESA News, Press Releases

DataPOWA signs up as Event Partner of 2023 ESA Awards

9 February 2023

DataPOWA will play a prominent role as Event Partner of the 2023 ESA Awards after renewing its partnership with the European Sponsorship Association (ESA). Europe’s most prestigious sponsorship awards ceremony will take place on 9 March in London with the support of DataPOWA, the leading sports marketing and data analytics business, for a sixth successive year. The 2023 ESA Awards shortlist has been announced, along with the nominees for ESA Best of Europe, and the sponsorship ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches ESA Fellowship

16 December 2022

To celebrate its 35th anniversary in 2023, the European Sponsorship Association (ESA) is launching a new honour – the ESA Fellowship. Nominations opened today as ESA began the process of recognising long-serving leaders who have made an outstanding contribution to the sponsorship industry. The first recipients of the ESA Fellowship will be honoured at the 2023 ESA Awards ceremony in London on 9 March. Thereafter the Fellowship will become an annual process with one person inducted ... read more

Categories: ESA News, Press Releases

Rights Holders urged to raise their game on due diligence to guard against damaging partnerships  

13 December 2022

Companies selling sponsorship rights have been challenged to do more to protect themselves from partnerships that could damage their reputation or their finances. More than nine in 10 respondents (91%) in the latest ESA Sponsorship Sentiment Tracker (SST) answered yes to the question: ‘Should Rights Holders undertake more due diligence and risk assessment to protect themselves (and stakeholders) from the possibility of a sponsorship causing financial and reputational concerns?’ The ... read more

Categories: ESA News, Press Releases

European Sponsorship Association announces 2023 ESA Awards shortlist

8 December 2022

Brands, rights holders and agencies from across Europe are in the running for recognition in Europe’s most prestigious sponsorship awards. The 2023 ESA Awards ceremony in London on Thursday 9 March will provide a panoramic view of the sponsorship industry and demonstrate the power of partnerships in delivering on business objectives – in many cases for the benefit of wider society. The Awards will again take place at The Brewery venue and tables and tickets can now be purchased with an ... read more

Categories: ESA News, Press Releases

Confidence remains at highest level as sponsorship industry braces for challenging winter

18 October 2022

The ESA Sponsorship Sentiment Tracker (SST) has revealed that confidence in the health of the industry is at its highest level since the COVID-19 pandemic, peaking at 7.5 out of 10 in Wave 15 (see below). But the survey also revealed extensive concerns about the cost-of-living crisis. The SST is based on a survey of sponsorship professionals across Europe and the latest results tell a positive story about how the industry has bounced back from the pandemic, with brand confidence (7.9) higher ... read more

Categories: ESA News, Press Releases

ESA Diploma 2022 results announced

14 October 2022

The European Sponsorship Association is extremely proud to announce the results of the 2022 ESA Diploma. Another 51 successful students have joined the ranks of nearly 600 contemporaries who have achieved the industry’s premier qualification since 2012. The class was led by Faisal Samarrae, an outstanding student from the United Arab Emirates who can rightly celebrate his status as Top Student (only the second overseas student to achieve the Diploma’s highest honour).  Faisal was ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches 2023 ESA Diploma

6 September 2022

The European Sponsorship Association (ESA) is delighted to announce the launch of the 2023 ESA Diploma, which will begin its 12th year as the industry’s premier and most prized qualification in January. Enrolment is now open and all candidates wishing to qualify for a significant discount on their booking fee can take advantage of an early bird deadline of Friday 25 November. ESA Members can also benefit from further discounts. To date, the Diploma has qualified more than 600 students, ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches 2023 ESA Awards

3 August 2022

After the glittering ceremony of 2022, the ESA Awards will return in 2023 with a goal of being bigger and more inclusive than ever. The European Sponsorship Association (ESA) turns 35 next year and the 2023 ESA Awards in London on Thursday 9 March will be a truly universal celebration of the best in sponsorship. ESA’s mission is to inspire, unite and grow a welcoming and diverse sponsorship industry – and the #ESAawards is designed to reflect that purpose. The cost of entries is lower than ... read more

Categories: ESA News, Press Releases

SQN named as inaugural partner of ESA Diploma Alumni Society

22 June 2022

Sponsorship and communications agency SQN has been named partner of the inaugural European Sponsorship Association (ESA) Diploma Alumni Society symposium, taking place in London on Wednesday 29 June. The event ‘Sponsor like you give a damn – Is it time to create a new marketing model?’ will put purpose and sustainability at the heart of the sponsorship discussion, an area which is already of key focus for SQN. Keynote speakers at the event will be Afdhel Aziz and Bobby Jones, co-founders ... read more

Categories: ESA News, Press Releases

European sponsorship market rises by 17.8% in 2021 ESA Sponsorship Market Overview finds

31 March 2022

The European sponsorship market recovered in 2021 after a lean 2020 which saw it declining by 23%, shrinking for the first time in almost a decade. Whilst not returning to pre-COVID-19 levels, there have been welcome shoots of recovery in the market, with European countries having successfully rolled out their vaccination programmes, new research from the European Sponsorship Association in cooperation with Nielsen reveals. The 2022 ESA Sponsorship Market Overview has found that the total ... read more

Categories: ESA News, Press Releases

Rights Holders show greatest optimism in latest ESA Sponsorship Sentiment Tracker

24 March 2022

The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed a minimal rise in confidence in the health of the industry, returning to Wave 12’s score of 7.5 out of 10 in Wave 14 (see below). Rights holders were unusually the most optimistic, with their level of confidence rising from 7.0 to 7.5, a significant 0.5-point increase wave on wave. Whilst the overall score of ESA's latest SST saw a slight upturn, this was not felt as strongly amongst agencies, whose score wave on ... read more

Categories: ESA News, Press Releases

Europe’s best sponsorship campaigns celebrated at gala ESA Awards ceremony

11 March 2022

Europe’s best sponsorship campaigns celebrated at gala ESA Awards ceremony The great and the good from Europe’s sponsorship industry gathered in Central London last night at the 15th annual ESA Awards ceremony, to recognise the best sponsorship campaigns of 2020/21.  More than 350 sponsorship and sports marketing leaders gathered at The Brewery, to celebrate prizes awarded across 25 categories at the 2022 ESA Awards ceremony.  The big winner on the night was Dreams whose ... read more

Categories: ESA News, Press Releases

Investment in upskilling tails off in the midst of sustained confidence in the industry

18 January 2022

The latest results of ESA’s Sponsorship Sentiment Tracker (SST) showed sustained confidence within the sponsorship community, reaching an average score of 7.4 out of 10, just 0.1 points down on previous Wave 12. Similar to previous waves, brands appear to be the most positive, with no change seen since wave 12 back in September, despite the emergence of Omicron. However, Rights Holders and Agencies both felt that the health of the industry had experienced a slight downturn compared ... read more

Categories: ESA News, Press Releases

Tickets on sale for 2022 ESA Awards in London

20 December 2021

After a virtual ceremony in 2021, the ESA Awards will return to London in March 2022. The ceremony will take place at The Brewery venue on Thursday 10 March (7pm). Tables and individual tickets are now on sale with an early bird offer (saving £300 per table) available until Friday 7 January. Early birds can also avail of a special offer rewarding them with one free entry to the 2023 ESA Awards. Entry will be permitted according to strict COVID-19 guidelines. The ESA Awards Committee ... read more

Categories: ESA News, Press Releases

Shortlist announced for 2022 ESA Awards

2 December 2021

Organisations from 10 countries are in the running for recognition in Europe’s most prestigious sponsorship awards – scheduled for a return to London in 2022. The 2022 ESA Awards will showcase a wide panorama of the sponsorship industry and demonstrate how brands, rights holders, agencies and other organisations continued to rise to the challenges brought by the COVID-19 pandemic to deliver market-leading results. The shortlisted entries for the 2022 ESA Awards were revealed today by the ... read more

Categories: ESA News, Press Releases

First-ever ESA Diploma scholarship offers ‘gateway to a very exciting world’

11 November 2021

Applications are open for the first-ever ESA Diploma scholarship – a key part of the European Sponsorship Association’s commitment to cultivating diversity within the sponsorship industry. The scholarship – which will give the successful candidate free access to the industry’s most coveted qualification – is open to anyone who can present a strong business case for acceptance and demonstrate why they need a fully-funded seat. Applications are open until 17 December 2021 and the first ESA ... read more

Categories: ESA News, Press Releases

European Sponsorship Association unveils DataPOWA as Event Partner for 2022 ESA Awards

10 November 2021

DataPOWA has renewed its partnership with the European Sponsorship Association (ESA) and is unveiled today as Event Partner of the 2022 ESA Awards. Europe’s most prestigious sponsorship awards ceremony returns to London early next year and DataPOWA, the leading sports marketing and data analytics business, will be a prominent partner for the fourth year in succession. DataPOWA will also sponsor the Sport Sponsorship > €5M category at the 2022 ESA Awards ceremony. After the virtual ... read more

Categories: ESA News, Press Releases

Brand demands for sustainability credentials dramatically outstrip rights holder and agency priorities

19 October 2021

The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed record highs, with confidence in the health of the industry peaking at 7.5 out of 10 in Wave 12 (see above). Sustainability shone through as a key topic for participants, especially those representing brands. Around two-thirds (64%) of brands highlighted the importance of potential partner organisations having a sustainability policy in place, while only 32% of rights holders and 24% of agencies reflected this ... read more

Categories: ESA News, Press Releases

Congratulations to the very successful ESA Diploma Class of ‘21

15 October 2021

The European Sponsorship Association is delighted to announce the results of the 2021 ESA Diploma, its largest-ever and most international intake, with candidates from 14 different countries (including 12 from South Africa and 11 from Ireland). A total of 87 students from the Class of ‘21 have successfully qualified with their Diplomas, marking the culmination of a challenging and rewarding eight months of study. Six students graduated with the rare commendation of a Distinction grade, ... read more

Categories: ESA News, Press Releases

A New Decade for the ESA Diploma – Enrolment for the Class of ‘22 now Open!

30 September 2021

The European Sponsorship Association, the membership body that aims to inspire, unite and grow a welcoming and diverse sponsorship industry, is delighted to announce the next ESA Diploma course commencing in January 2022. This marks the start of the Diploma’s second decade, having qualified nearly 600 practitioners in its first ten years of progressive growth. Earning a reputation as the industry’s most coveted qualification, the ESA Diploma is widely recognised as a rite of passage for ... read more

Categories: ESA News, Press Releases

ESA announces 2022 ESA Awards judging panels

16 September 2021

The European Sponsorship Association is thrilled to reveal the judging panels for the 2022 ESA Awards, the most prestigious sponsorship prizes in Europe. The panels are a who’s-who of the European sponsorship industry, featuring thought leaders and sponsorship experts from major rights holders, sponsors, agencies and industry suppliers. There are 18 categories to be judged in the main ESA Awards and this panel is supplemented by our ESA Best of Europe sponsored by Sponsorium ... read more

Categories: ESA News, Press Releases

European Sponsorship Association launches 2022 ESA Awards

29 July 2021

After a record-breaking entry in 2021, the 2022 ESA Awards offers another chance to celebrate the best of the sponsorship industry in the face of adversity. The prestigious #ESAawards will again be organised by the European Sponsorship Association, whose mission is to inspire, unite and grow a welcoming and diverse sponsorship industry. The COVID-19 pandemic has caused major disruption to the sports, arts and entertainment sectors in the period covered by the 2022 Awards (March 2020 to ... read more

Categories: ESA News, Press Releases

ESA is recruiting – Membership Manager (part-time/ flexible)

26 July 2021

The European Sponsorship Association is an elected trade body representing the interests of its members – our goal is to inspire, unite and grow a welcoming and diverse sponsorship industry. ESA focuses on growing talent and sustaining a future through education, thought leadership and debate. We also seek to recognise and showcase best practice and excellence through the ESA Awards and raise industry standards with our ESA Diploma, ESA Sponsorship Sales Certificate and ESA Leaders Programme ... read more

Categories: ESA News, Press Releases

Election of three new Directors adds diversity to ESA Board

7 July 2021

Three new Directors have been elected to the Board of The European Sponsorship Association (ESA) at today’s online AGM. Rebecca Martin of O2 Telefonica, Khadeen O’Donnell of English National Ballet and Daragh Persse of The Brand Fans were elected by their fellow ESA Members, adding significant diversity as well as professional credibility to the 15-strong Board. Existing Board Directors Sophie Morris of Millharbour ... read more

Categories: ESA News, Press Releases

Brands lead call from sponsorship community to reduce athlete media commitments

25 June 2021

The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an upsurge in confidence about the health of the sponsorship industry. In the wake of the withdrawal of world No.2 tennis player Naomi Osaka from the 2021 French Open, citing stress resulting from ... read more

Categories: ESA News, Press Releases

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