ESA News

The European Sponsorship Association (ESA) extends its professional development portfolio today with the launch of a new and highly inclusive course. The ESA Introduction to Sponsorship is designed to appeal to anyone who seeks a grounding in the basics of sponsorship – from interns, students and ... read more

The European Sponsorship Association (ESA) today launched the 2025 ESA Awards with an array of categories designed to reflect the most innovative and impactful sponsorship powering the industry across Europe. The continent’s most sought-after sponsorship prizes will again be up for grabs at The ... read more

The European Sponsorship Association (ESA) today announces the launch of the 2025 ESA Diploma, the industry’s most respected qualification. Designed to futureproof careers in the dynamic world of sponsorship, the part-time online course has helped more than 700 graduates progress to senior ... read more

The European Sponsorship Association (ESA) and International Sports Convention (ISC) have signed to collaborate on a significant partnership agreement. Under the agreement, ESA members attending ISC 2025 at Tottenham Stadium in London will have access to an exclusive lounge where they can catch ... read more

The European Sponsorship Association (“ESA”) announced the creation of ESA Ireland at its Annual Irish Event held at the ODEON Point Square in Dublin’s North Docks today. ESA Ireland is a networking community for all professionals working in sponsorship in Ireland and, together with the European ... read more

Sponsorship across Europe recovered to pre-pandemic levels in 2023 after another year of significant growth, according to research from the European Sponsorship Association and Nielsen Sports. The 2024 ESA Sponsorship Market Overview found that the total value of Europe’s sponsorship market ... read more

A record attendance of more than 520 professionals gathered in London to celebrate the best of European sponsorship at the 16th annual ESA Awards ceremony. A wide range of organisations earned recognition for outstanding work in sponsorship across the past 12-18 months, passing a rigorous judging ... read more

As Founder and CEO of ONSIDE, John Trainor was a highly respected figure in the sponsorship industry in his native Ireland and across the continent. John’s passing on 5 February, 2024 at the age of 52 has shocked his many friends and colleagues and left a significant gap that will be difficult ... read more

For the third consecutive year, ESG has been named as the year’s top sponsorship trend by members of the European Sponsorship Association (ESA). The results of 2024 Sponsorship Trends Research: New Horizons, released to the ESA community during a live hybrid event this morning, were drawn from an ... read more

Europe’s most prestigious sponsorship awards is destined to be a celebration of purpose-driven impact when industry leaders gather for the 2024 ESA Awards ceremony in London on Thursday 7 March. A surge of entries in two new, purpose-based categories, Sponsorship with a Social Purpose and ... read more

The Board of the European Sponsorship Association (ESA) has bestowed the ESA Fellowship on Andy Westlake in recognition of his 30+ years working in sponsorship and six years’ service as ESA Chair. Andy becomes the fifth recipient of the honour after the ESA Fellowship was inaugurated during the ... read more

The European Sponsorship Association is extremely proud to announce the results of the 2023 ESA Diploma. The successful completion of the course by another 79 successful students (an increase of more than 50% on 2022) has taken the alumni total above 700 since the industry’s premier qualification ... read more

The Board of the European Sponsorship Association (ESA) has unanimously elected Sophie Morris FCIM to serve as Chair. Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association. Serving as an ESA Board Director for the past seven ... read more

The European Sponsorship Association (ESA) has launched the 2024 ESA Awards with a refreshed programme designed to recognise the full panorama of sponsorship excellence. Europe’s most sought-after sponsorship prizes will again be up for grabs at The Brewery in London on Thursday, 7 March 2024 – ... read more