More and more businesses have marketing organisations, which cover larger areas in the Northern Europe. Malja supports this need and produces marketing services for the entire area. To cater for the Nordic countries Malja established Rooftop – the Nordic event hub (http://www.rooftopnordic.com/) in 2015 together with three leading marketing communications agencies. Recently established SIA Malja Baltic, in turn, produces event marketing and sponsorship activations, which meet consumers face to face in all Baltic countries.
Combining several countries’ marketing drives cutting costs. Malja’s CEO Miikka Vahtera is certain of visible cost savings: “A campaign may be designed in Riga or Helsinki, but implementing it locally in Nordic or Baltic countries will keep the costs on local level. In addition, the content, which is produced in the events can be used in the company’s other channels across borders.”
The home town of SIA Malja Baltic – Riga in Latvia – is actively promoting events in the city. The Mayor of Riga will open SIA Malja Baltic’s opening event ”Malja Live@Riga” seminar on 14 September (www.malja.com/liveatriga). The seminar contains event marketing and sponsorship trends and updates by industry experts while offering a networking event for local professionals to meet the international experts.
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FOR MORE INFORMATION (Finland):
Malja BTL Oy
CEO Miikka Vahtera
+358 40 560 2995
miikka@malja.com
www.malja.com