Royal Bank RugbyForce is a grassroots initiative run by Royal Bank in association with Scottish Rugby. The programme is designed to help secure the future of rugby clubs in Scotland by providing practical & financial support. In our 10th year, we re-vamped RugbyForce, placing it at the heart of our Royal Bank for Scottish rugby campaign, & making it more accessible and effective. By modernising it, we engaged our target audience and reflected the digital journey we are espousing to customers. 2018 is a seminal year for the brand – with ongoing branch closures, we needed to be sure our target audience saw how we’re committed to communities in Scotland through this long-standing activity.