The market gap
We launched our agency as a specialist sponsorship consultancy, with a promise to deliver sponsorship with precision. Sponsorship investment was increasing everywhere, however its reputation as an effective marketing tool was suffering. Everyone was buying the sponsorship, but no one was buying the numbers. There was a gap in the market for an agency who could demonstrate sponsorship effectiveness, giving clients, and their boards, complete confidence in their sponsorship decisions.
We are different
We provide a unique service in three ways:
- We collaborate across Core to deliver a seamless end-to-end solution
- We have expertise across every sponsorship asset, including media sponsorship
- We are data-led, using an evidence-based approach to sponsorship challenges
We created the National Sponsorship Index (NSI), a robust national performance benchmark for Ireland’s leading sponsorships. NSI solves a key challenge for Irish marketers – to demonstrate the commercial impact of sponsorship. Our proudest moment came when it was awarded a coveted Research Excellence Award. It is an enormous sense of pride to see NSI referenced around sponsorship best practice across the world (see WARC).
Industry passion
We are leading the way, appointing the first Head of Gaming sponsorship in Ireland, and negotiating the largest esports sponsorship. We are big on thought leadership and regularly contribute to articles, panels and judging. And when crisis struck in March 2020, we produced the first industry report on the impact of the pandemic on Sponsorship.
We are Core Sponsorship, and we help clients make smarter sponsorship decisions.
