The O2 brought the thrill of live music to millions, for over a decade… until the unexpected happened and COVID 19 had a ripple effect in the entertainment industry.
We reimagined live gigs and entertainment for a lockdown world.
Together with Epic Games, we rebuilt The O2 in Fortnite, putting on the first-ever gig in Creative mode along with incredible rides, backstage areas, and hidden collectibles creating a truly player-first experience.
We effectively sold out every seat in The O2 for the next 2 years with 10.8 million unique players each playing for 20 minutes on average. Proving to be an innovative new approach to connecting fans and audiences, despite their social distance and the lack of live events.
64% of gamers say O2 is the only network they would ever sign up to (19% uplift). And 57% O2 customers agreed O2 brings you the best music experience to your mobile (10% uplift prior to the campaign).
In terms of commercial long-term success, we engaged a 57% more profitable audience than the average O2 customer which triggered a change in behaviour and increase in browsing for purchase and upgrades.
