Extreme E is an all-electric off-road racing series. With a focus on highlighting the effects of climate change, promoting equality with equal male:female drivers and showcasing the capability of electric SUVs, it was designed to be disruptive and break the mould of established motorsport.
Operationally and logistically, the Arctic X Prix race in Greenland at the base of the Russell Glacier was the boldest, most ambitious motorsport event held.
Using the small remote town of Kangerlussuaq – with a population of 500 people – as our logistical hub represented significant challenges but also immense opportunities.
Greenland is the most sparsely populated country on the planet and the Greenland Ice Sheet covers 80% of the world’s largest island. Until the Arctic X Prix in August 2021, Greenland had never held a motorsport event.
Organising the event during a pandemic required Extreme E to consistently adapt and overcome all obstacles from local community engagement to catering, hospitality, broadcast, utilities and transport. The result was an enthralling race with the best drivers in the world competing in a dramatic landscape, which reached a live broadcast audience of 17 million people in over 100 countries.