With an AR lens and a famous sports star, we made Generation Z play with an insurance company for more than 11,000 hours.
Young people who practice driving become safer drivers and less prone to accidents.
Positioning our brand early in the customer lifecycle builds customer loyalty. Car insurance is one of the first insurances you buy and the start of a customer relationship. Our practice driving app “L” is the most important customer recruitment tool for young car owners.
We used our sponsorship with one of Norway’s most popular sports stars combined with Snapchat advertising. Our objectives were to create awareness, engagement and affect behavior through download and use of “L”.
Snapchat is the social media the Gen Z are most engaged with. In collaboration with Snapchat, we created a playful, interactive AR-lens, where young people could test their knowledge related to road safety. The AR-lens was combined with a fun quiz related to the exam they would have to pass, to obtain a driving license. The AR-lens was easy to share and challenged friends to compete.
We wanted to position Gjensidige amongst the young, who soon would choose their first car-insurance. The campaign exceeded all expectations – with fantastic results on all goals!
Tremendous engagement and reach increased the awareness of “L”, many new downloads and increased usage. It was also a success use-case for Snapchat. On top of that, the campaign aggregated a calculated sale of close to €2 million!
