We have one simple mission – to make brands more culturally relevant through people’s passions – because we believe in the power of passions to make significant brand, commercial & societal impact.
We pride ourselves on being discipline neutral, sector specialists. This means we combine in-depth passions expertise with industry leading strategic & creative thinking to deliver the most appropriate channels and executions for the task.
We began the year by winning the biggest sponsorship pitch in our industry for Barclays football and Barclaycard music. Followed by ten additional pitch wins.
Profit doubled to our highest ever number in 18 years. Revenue was up 40% and our team grew from 60 to 95 quicker than you could say… “It’s Home”.
Speaking of which… our UEFA Women’s Euros work resulted in record breaking ticket sales.
Our Women’s Sport work included ATL campaigns for Barclays, ‘I am the 12th Woman’ events for Heineken, a 360-degree campaign for Dettol, the Women’s Rugby World Cup for O2 and an exhibition at the Saatchi Gallery, created and funded entirely by us, shining a light on Women’s Sport through the years.
Our Entertainment team delivered ground-breaking work for Absolut, Virgin Media, Ballantine’s & Barclaycard to name a few and launched a Step Up offer – helping brands to make passions more inclusive in the entertainment space.
And our newly formed ‘Inclusion Alliance’ of changemakers ensures inclusivity remains at the heart of everything we do.
The end result? Creatively & commercially it was our strongest year ever.