At MKTG, we believe the future of the industry revolves around fans. We’re the agency that takes ‘sports’ out of ‘sports marketing’ because we don’t start with sponsored assets and work up to the fan…we start with the fan.
Our ethos? We help brands and rights holders move at the speed of fans.
To do this, we identified three key inputs:
- An intimate understanding of the modern fan; who they are, what they want both as collectives and individuals.
- A deep knowledge of the sports landscape; where the opportunities are, how to leverage them and creating lasting partnerships.
- A fundamental experience and knowledge of brands; how to connect their objectives and ambitions to sports authentically.
And one clear output; cut-through creativity to foster engagement, love, and value for fans through the investment our clients make.
To drive best practice, we invest heavily in Thought Leadership, supporting staff at all levels to write authoritative pieces around sports marketing.
We also produce two, in-depth annual reports:
- Decoding – A global study of audience trends. Understanding the modern fan and what makes them tick.
- Frontier – A pulse check on the sponsorship industry – including deep dive topics such as Web3.
We pride ourselves on having a diverse workforce both in skillsets and background – and working culture which fosters fulfilment.
This sets us up to deliver tangible results for our clients.
A proud ESA Member, MKTG are ready to lead a new era in sponsorship excellence and marketing.