OBOS has collaborated with the Norwegian National Opera & Ballet (DNO&B) since the mid-90s. In the beginning it was just a benefit for members of OBOS, but for the last two decades OBOS has been one of the main sponsors.
As Norway’s largest cooperative housing association, and the largest property developer in the Nordics, OBOS wants to do more than build houses. OBOS seeks to fill every room and space with joy, good experiences, and tightknit community – improving the life in and around the homes we build. We believe that a city with a rich cultural scene increases the quality of life, making it a better place to live.
From the start until now, we have sold more than 1 million tickets and every year we sell out, four Christmas concerts. Additionally, we invite nearly 1500 children, from primary and secondary school, to enjoy The Nutcracker. This is our contribution to give everyone the same opportunity to experience the arts, regardless of their financial status or traditions.
Facts:
- Members attend more performances due to the discount
- Through this sponsorship, the public thinks that OBOS takes a greater social responsibility
- 45% of OBOS members, living in the metropolitan area, are aware of the sponsorship
In summary, the sponsorship of DNO&B contributes to improving people’s impression of OBOS, as well as increasing their commitment to OBOS. (Source: Sponsor Insight)
A city with a rich cultural life is a better place to live – that’s why we sponsor DNO&B.
