The Body Coach, aka Joe Wicks, took ‘P.E with Joe’ on the road with MINI for the second year running to bring people together for wellness wins – staged as the ultimate event to get families feeling energised, mentally and physically.
Seven in ten adults say that they used exercise to manage their mental health during the pandemic – highlighting its important link to wellbeing. As part of MINI’s 2022 Big Love event series, Joe was out to keep families healthy and motivated.
From Sunday 31st July to Saturday 6th August, Joe embarked on an energetic national tour in his MINI to bring his family-friendly brand of workouts to seven iconic locations in Somerset, Cardiff, Oxford, Norfolk, Leeds, Lauder and Perth.
Kicking off at Forde Abbey, Somerset, Joe gave attendees a first-hand experience of his famed workouts that make burpees, push-ups and star jumps fun as only he can. After each 45-minute session everyone had the chance to meet the man himself before he set off to his next location.
In 2021 Joe went on a MINI road trip to six locations in six days, bringing fitness to over 6,000 exercise-keen participants and raising a staggering £50,000 for Children in Need in the process.
Once again, 100% of proceeds from this year’s tour were donated to BBC Children in Need to help support children across the UK, a role Joe has been an ambassador since 2019 – spreading Big Love everywhere he goes!