PwC has made a worldwide science-based commitment to achieve net zero greenhouse gas emissions by 2030. The commitment includes supporting their clients to reduce their emissions, as well as reducing those from the PwC network’s operations and suppliers.
For PwC to become the pre-eminent thought leader in ESG they needed to find a partner who was as committed to this sustainable journey as they are so they could affect positive change. They set out to create a sponsorship that would provide an always on platform to drive awareness of their contribution in ESG, specially aimed at executives and business leaders but they also required a partner who was themselves leading the way in this space.
The Business Post consider the promotion of ESG much more than an important topic, they consider it a media responsibility. So, for PwC partnering with the most sustainable press title in Ireland felt like an obvious choice. A partner who made a conscious decision to source all of their in-house products from renewable suppliers while using zero plastic; and who also pledge an ongoing charitable donation of 10% off all group profits as one of their core business values.
While this sponsorship’s primary objective was to drive awareness for PwC it in tandem created a blueprint for responsible and sustainable marketing, something that they would hope inspires other businesses and leaders for their future marketing communications.