2022 saw the return of live music and festivals following a two year hiatus due to the Covid-19 pandemic. The return of Ireland’s largest music festival, Electric Picnic was the must attend event of the summer with 70k music fans in attendance.
With both a brand activation and sponsorship of a new stage at the festival, Three used the opportunity to launch their brand new music platform All For Music, delivering two unique brand experiences through 3Charge & Chill and 3All For Music stage.
Through a collective vision between the brand and their agencies Sweartaker, EXP, Exhibit and Boys & Girls, Three used their sponsorship of Electric Picnic to deliver an engaging and interactive brand experience for music fans across the festival weekend.
The partnership with rising rap collective Narolane Records to bring a never before seen performance to the 3All For Music stage brought huge conversation and credibility amongst Ireland’s music industry and media while the 3Charge & Chill area delivered an exceptional elevated experience for festival goers with their customer exclusive Sky Garden becoming one of the must attend locations at the festival.
These combined experienced have positioned Three and their All For Music platform as a leading brand within music sponsorship in Ireland.