Ideapark Lempäälä is the largest and most well-known shopping centre in Finland. The mall is strategically focused on creating new attractions and experiences as per its slogan, ‘More than Different’.
Floorball is one of the biggest team sports in Finland and Team Classic its most successful club.
A REAL, DEEP, AND STRATEGIC PARTNERSHIP
In 2020, Ideapark signed an exceptional sponsorship agreement with Classic, through which the club transferred its functions and match events to the shopping centre.
Ideapark invested in building a high-tech arena in the middle of Ideapark, taking Classic’s match events to a new level of entertainment.
The Bläk Boks arena brought Classic’s audience to Ideapark. Classic’s games, practices and camps alone bring 120,000 annual visitors to the shopping centre.
THE WORLD’S BEST FLOORBALL SPECTATOR EXPERIENCE
Due to its location and versatility, Bläk Boks provides interesting content for spectators other than floorball fans. Spectators may enrich their experience by exploring Ideapark’s 170 shops and restaurants, as well as a 2.5-acre entertainment centre.
Not only did Classic’s activities add millions of Euros in sales to Ideapark, but a grand total of 500,000 visitors also came to Ideapark for sports events in 2021.
When Classic and Ideapark brought top-tier floorball into the shopping centre it demonstrated to other sports and leisure operators that this kind of sponsorship concept is viable and adds significant value to both parties.
