Ear to the Ground’s 2023 was characterised by investment, forward-thinking, and impressive growth, against a backdrop of tough market conditions.
The independent creative agency showed the importance of investing in people, refining its offering, and shrewdly pursuing new business even as Marketing Directors everywhere were looking to cut budgets.
New business came in two forms. The agency moved into new categories and territories with existing clients, as well as signing eight new ones.
Blue chip names including Bose, Spotify, JD Sports, and Pringles all saw the value of Fan Intelligence®, the agency’s global network of 11,500+ of the most culturally connected, sports, esports and gaming fans.
A diverse range of challenges and categories, but every new client shared a desire for more effective creative work, driven by the cultural relevance that only Ear to the Ground can deliver.
Agency leadership were also doubling down internally on the teams, processes and people that have transformed Ear to the Ground into a world class global creative agency over the last few years.
This included expanding the scope of the Fan Intelligence® Network, doubling the training budget, investing in new technology such as AI, and bringing in new talent. A renewed focus on wellness, inclusivity and neuro-diversity ensured that staff were well looked after throughout an exciting period of aggressive growth.
It all sets Ear to the Ground up for a massive 2024, delivering world class campaigns, powered by Fan Intelligence® for the biggest global brands in sports, esports and gaming.
