Amid the emergence of the “New Communications Economy”, a shifting landscape of consumer behaviours driven by rise of digital technologies and fragmentation of the communications landscape, we know there is a direct correlation between cultural relevance and brand growth. We believe that sponsorship provides the shortcut to cultural relevancy, leveraging consumer passions to inject meaning into a brand’s relationship with target audiences. Therefore, EssenceMediacom Sport & Entertainment’s goal in 2023 was to embed our clients in culture to enhance, not interrupt, the consumer experience – leading to industry leading impact and measurable results.
Through re-positioning our agency and bringing together specialisms of creative, data/tech, media, content and a “people first” approach – from strategy through to execution – we have accelerated growth for our people, clients and the agency. We have created new proprietary cultural navigation tools and used data / insight around relevance to address each client’s unique and evolving challenges, as well as actively investing in critical areas that are rapidly growing in importance – be that gaming, women’s sport, sustainability or DEI.
We are building the most diverse agency with inclusive planning principles at its core, continuing to live and breathe our mantra of “People first, better results”. This enriches the work our people undertake for a wide variety of clients across sport, entertainment, music, gaming and film – including eBay, Toyota, Lexus, Sky, Lucozade, Subway and many more.
All of which has resulted in another transformational year of growth for our agency built on many standout client partnerships.
