Innovating, strategically building a robust infrastructure, prioritising long-term growth over short-term gains – a story familiar to OKX and its sports partners.
On the surface, OKX’s partnerships may seem like every other crypto brand’s foray into sport. But ‘on the surface’ is exactly what their strategy isn’t about. Their exploration into sport, and subsequent partnerships with Manchester City, McLaren Formula 1 Team, Majesticks Golf Team, and additional talent, were conceived and founded on executing ground-breaking activations and campaigns that add value for passionate fanbases around the world and help build a distinctive brand in a sea of sameness.
OKX’s partnership portfolio is truly global and amongst the most premium in the sector, but this isn’t a vanity play. These partnerships provide vital contribution to a long-term growth strategy, executed through standout activations, highly visible branding assets, and relevant content crafted to build awareness, positive brand sentiment and introduce product. They also aim to land messaging that strengthens specific brand attributes, the latter being OKX as an innovative and trustworthy brand.
The fruits of this work have resulted in high levels of brand awareness amongst fans of the two hero partnerships (40% – Man City and 68% – McLaren). Additionally, they encourage levels of association for the key brand attribute statements, which have been targeted as means of building affinity for OKX and Web3 in general.
