Prism Sport + Entertainment set out to push the boundaries of technology and sport and develop a PR-driven activation that allowed Nissan Formula E Team to transcend the world of motorsport and access the world of human performance in pursuit of broader audiences.
Global media engagement throughout the campaign has been extremely high – 1.4 billion total global reach across 6 continents and $12.9 million total AVE – the result of numerous global media events, our strategic partner network, proactive media outreach and creative asset development bringing this unique activation to life.
Nissan’s most successful Formula E PR campaign ever has achieved research funding sign-off for Nissan Corp to develop similar training programs for customers through global dealership network roll-out.
Combining the weight of Nissan’s global innovations team with the technical knowledge of Silicon Valley start-ups and the credibility of leading neurology University of Texas professors allowed us to explore and enhance driver performance both on and off the racetrack like never before.
Bespoke research teams in UK, Switzerland and USA took the first step in understanding the neurological activity that separates elite racing drivers from ‘normal’ drivers. This allowed Nissan and specialist tech start-ups to develop a highly bespoke set of driver training programs – delivered throughout the Formula E season – using brain stimulation.
The results from driver usage demonstrated clear improvement in levels of driver focus, clarity of thought and reaction speed, while also helping Nissan Formula E drivers with improved sleep as they adjust to everchanging time-zones throughout the season.
