As the official food delivery partner of the UEFA Champions League, The Nutmeg: Just Eat x John O’Shea campaign aimed to drive relevance amongst the Just Eat’s key target audience, increase awareness of the brand’s association with football and deliver impactful results for the brand.
A collaborative partnership with Irish footballing hero and UEFA Champions League winner John O’Shea, saw Just Eat produce ‘The Nutmeg’ a mockumentary style film celebrating the 20-year anniversary of John O’Shea’s famous nutmeg on Luis Figo in an all-time UEFA Champions League classic between Real Madrid & Manchester United. The video content also featured other high profile and recognisable Irish talent. Various deliverables were produced, and were posted across Just Eat’s and our talent’s channels. The campaign was further leveraged through PR and a media partnership, and along with further talent collaborations with influencers.
The campaign entirely exceeded expectations across the board. The content went viral, smashing set KPIs and delivering on outlined objectives. It received pick up from national and international media outlets. ‘World class sponsor content’, ‘10/10 branded content’ and ‘wonderful piece of marketing’ were just some of thousands of online comments posted about the campaign. This is The Nutmeg: Just Eat x John O’Shea.
