In preparation for their 10th anniversary, Team Vitality partnered with Tezos, their primary sponsor and blockchain provider, to create V.Hive, a pioneering community-driven mobile app. With over 76,000 downloads to date and more than 7,000 monthly users, this groundbreaking initiative aimed to revolutionise web3 and blockchain usage in esports by introducing the world’s first support-to-earn mobile app.
The platform evolved over time, introducing interactive quests tied to social media engagement. This led to a 70% boost in fan engagement across social media platforms with a 167% increase in Twitter growth rate.
Co-created with Team Vitality’s community, V.Hive offers fans a unique opportunity to explore web3 and blockchain in a safe and secure environment. Tezos’ energy-efficient, secure Proof of Stake blockchain perfectly aligns with Team Vitality’s sustainability mission, providing a solid foundation for ongoing growth in esports.
V.Hive achieved remarkable success, driving substantial growth in social media engagement, merchandise sales, and fan interaction. This established Team Vitality as a leader in web3 integration within esports. The app remains central to the team’s communication and growth strategy, continually engaging fans, introducing new features, and educating them about web3’s potential.
Furthermore, V.Hive added substantial value to the organisation, serving as a valuable asset for partners to connect with Team Vitality’s engaged and passionate audience. V.Hive’s future holds promise, with plans for continued growth and evolution, offering new opportunities for fans, partners, and players to activate, connect, and learn together.
