We wanted to grow our brand awareness metrics to meet our ambitious business targets in a cost effective way. Rather than adding to our current marketing mix, we wanted something different that could work alongside it and compliment what we already had live in the market. To make a significant difference, we strategically explored an innovative way of using technology to help us overcome our challenge and reach our target market in a unique and engaging way.
We approached The Journal Media network; a perfect match for us in terms of who we wanted to reach and the insurance products we offer – Donedeal for the car insurance market, Daft.ie for the home insurance market, the 42.ie to link back to our sponsorship assets and of course the journal.ie to provide engaging content for readers brought to them by Allianz.
Providing us with a new digital platform to advertise our products, resulted in us achieving a number of brand objectives and significantly increased reach and engagement in a very short timeframe. We showed up in areas relevant to our target market and advertised our products where none of our competitors would be, catching our target market at the early stages of their purchasing journey.
