For 10+ years, American Express and AEG have partnered to create top-tier live experiences across the globe.
This year, the mission to redefine entertainment benefits for Gen Z and Millennials became reality: Amex Afters innovates the after-party experience, extending the magic of live beyond the main event. Offering exclusive, intimate access to the hottest emerging talent, immersive experiential elements also get fans feeling closer to the artists they love.
Through a meticulous strategy, Amex Afters has achieved remarkable results: increased brand consideration, amplified engagement and unforgettable moments.
Amex Afters isn’t just a sponsorship, it’s a ticket to the future of entertainment.
