Technology services provider TCS and Jaguar TCS Racing have formed a robust decade-long partnership, deeply rooted in shared values of innovation and corporate responsibility. Since 2021, Formula E has provided the ideal platform for each company to achieve their strategic goals.
With Jaguar committed to transitioning all models to pure EVs by 2030 and achieving net-zero carbon emissions by 2039, Formula E serves as a pivotal platform for showcasing the brand in the growing EV market. Meanwhile, TCS’ involvement with Formula E is aligned with its goal of doubling its revenue to $50 billion – by strategically positioning itself as a leading partner for sustainability innovation.
The goals for Season 9 were precise:
• Building brand awareness through media programs, digital marketing, and comprehensive branding efforts.
• Engaging clients, prospects, and employees at E-Prix meetings.
• Demonstrating innovative cloud technology use in a competitive environment.
• Showcasing CSR initiatives by focusing on STEM engagement and sustainability.
Strategies were meticulously executed:
• The brand awareness media campaign achieved an astounding total reach of 28.1bn (surpassing the 2bn target).
• Over 11,000 employees engaged globally, significantly exceeding the 1,000 target, effectively reinforcing the company’s values.
• The digital PPC campaign garnered 1.38m views, surpassing the 1m target.
The partnership with Jaguar TCS Racing contributed significantly to TCS’ remarkable revenue growth in 2023 and helped the Formula E team achieve its best success on the track so far.
As TCS continues to prioritise sustainable innovation, these collaborations stand as pillars of success, driving growth and promoting corporate responsibility.
