Introducing “Rugdekking” – a groundbreaking initiative in collaboration with leading football clubs and the KNVB, placing Responsible Gaming at the heart of our sponsorship strategy. We’re not just playing a game; we’re making a meaningful difference in the lives of football fans and beyond.
Our program is about increasing awareness and knowledge regarding the telltale signs of problem gambling. The goal isn’t just short-term success; it’s a commitment to long-term change. By working closely with our club partners, we’re empowering individuals to recognize the symptoms of problematic gambling, aiming to reduce the number of problematic gamblers in the Netherlands. The journey involves fostering self-awareness and promoting interventions by those in their social circles.
Our vision doesn’t end with immediate results. Responsible Gaming is woven into the fabric of our sponsorship strategy for sustainability. We recognize it’s a collective social responsibility, and we are dedicated to making a lasting positive impact. We’ve already achieved significant milestones, reaching over 2 million individuals and exceeding targets for awareness and association with TOTO.
With a 25% increase in awareness and 20% stronger association with TOTO, our message is resonating. Moreover, our recognition as the most responsible betting company has surged to 14%, far surpassing the initial 5% target.
“Rugdekking” is about making a change today for a brighter, more responsible gaming future, one that benefits individuals and society as a whole.
