Sport is back but not as we know it. At the onset of live sport being cancelled and only returning behind closed doors, we investigated the introduction of many potential solutions to fill the gap left by fans in stadiums. What we saw was interesting but could not deliver the authentic engagement we believed fans and brands desired.
Our first challenge was to overcome the primary problem of finding a solution for the delay in broadcast whilst still including authentic fan reactions. Our next challenge was to make it a sellable platform for properties and an enticing opportunity for brands to reach existing and new audiences.
To that end we set out to build our own platform that not only answered the question around how to deliver authentic fan involvement to stadiums around the world, but also how to replace the live engagement opportunity that brands seek in order to reach audiences through sport, through an entirely digital alternative. We believe that CrowdAmp (powered by Filmily) is the only product in market that can provide, not only a credible solution for both authentic fan reactions by way of audio and video, but also genuine brand to fan engagement. Having been deployed at The US Open, European Basketball Champions League and the Arabian Gulf League so far, and further projects soon to launch with multiple NFL teams, CrowdAmp comes the closest of all comparable products – taking authentic reactions, played back in real time.
