LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2025 ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe
        • Photos
        • Partners
        • Judges
        • FAQ & Dates
        • Rules of Entry
        • Ceremony
      • Previous ESA Awards
        • Previous Winners
        • Case Studies
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • ESA Sponsorship Trends
    • Sustainable Sponsorship
    • Premium Resources (€)
    • Policy Papers
    • Event Resources
    • Suppliers
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Introduction to Sponsorship
      • ESA Leaders Programme
    • Jobs
    • Careers advice
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
    • Case Studies
    • Videos

DHL x ESL – Moments that Deliver

In a revolutionary and unexpected partnership, DHL joined forces with ESL in May 2018 and won the hearts of esports fans with humorous content and authentic fan experiences. As the first mover in logistics, DHL showcased innovations and ESL One Player Moments, the activation reached millions with a highly tailored influencer strategy and the DHL Box Stacker Pro, the first VR robot box-stacking challenge. DHL’s global sponsorship positioning is Moments that Deliver.  From unique content to memorable live experiences, DHL delivered those moments to young esports fans and proved that DHL is a welcomed player in the esports world.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2025 European Sponsorship Association · Return to top · Log in